Laiba Imran

• Revamped Bayts fragmented onboarding experience, unifying 5+ sign-up avenues impacting ~9K daily active users.
Achieved a 57.4% increase in onboarding completion, with CV completion rates rising from 20.4% in October 2024 to
42.2% by October 2025. Post-onboarding, average CV scores increased significantly, jumping from a baseline range of
19-20 to 56-65, improving discoverability and employer match rates.
• Reimplemented legacy CV scoring logic to better evaluate relevance, completeness, ensuring jobseekers build
high-quality profiles, impacting millions of CVs
• Reparsed and reclassified over 1 million CVs to improve segmentation and optimize platform ROI. Enabled 81, 516 job
seekers to achieve higher CV scores and improved matching outcomes. Included high-performing mailer campaigns to
drive CV updates, achieving a 22.76% open rate and 0.07% CTR, contributing to user reactivation and retention.
• Audited and modernized 40+ legacy email journeys, eliminating outdated logic, tone, and design. Established a
refreshed communication framework aligned with user behavior and product changes.
• Continuously deploying strategies to boost CV freshness, resulting in a 10.52% increase in fresh CVs, growing from
11.85M in August 2024 to 13.09M by April 2025. These initiatives encourage job seekers to regularly return and update
their profiles for improved visibility and match relevance.
• Introduced CV boost improving jobseeker CV freshness by 33.5% within one month
• Sole PM driving the integration of BaytGPT, Bayts AI career co-pilot — into the main platform across CV, Jobs, and
Dashboard; defined the AI rule matrix for CV evaluation from the ground up and designed a freemium model targeting
25% uplift in premium conversion
• Led cross-functional delivery across product, engineering, and AI teams to embed contextual AI tips and job-match
comparisons directly into user workflows, moving BaytGPT from a standalone destination with near-zero adoption to an
inline, conversion-driving feature
• Led UX audits to identify & resolve flow inefficiencies across jobseeker journeys, enabling iterative design improvements.
• Spearheading cross-platform initiatives to bridge product gaps between employers and jobseekers enhancing
engagement.
• Improved store listing conversion rates by 38.62% using industry-standard ASO practices, including metadata
refinement, visual asset improvements, and A/B testing of descriptions and creatives.

• Pioneered the implementation of AI Canvas, driving a significant 33% increase in conversion rates.
• Orchestrated organic user base growth exceeding 250%, contributing to over 1 Million USD in revenue and expanding market presence in 190+ countries.
• Achieved a remarkable milestone of 11k active paid users within just 8 months.
• Employed multifaceted marketing strategies, including social media, SEO, email marketing, and affiliate programs, resulting in an additional 15k USD in revenue.
• Leveraged data-driven insights to optimize user engagement and retention, enhancing overall product performance.
• Collaborated cross-functionally to align product features with market needs, ensuring effective go-to-market strategies.

• Led early-stage product growth for B2B Saas solution by conducting 20+ product discovery calls across UAE and US,
engaging with major clients like Careem, Geo, and Zong. Defined key metrics, conducted CA of 10+ platforms.
• Developed product flows and created low-fidelity designs for seamless implementation by the design team.

• Spearheaded the development and growth of the flagship Gen-AI product Imagine presence in the B2B market
• Secured 85+ active paid clients through dynamic strategies. Leveraged platforms like HubSpot and Snov.io for effective
lead generation, complementing it with social media, SEO, email marketing and sales navigator efforts.
• Implemented a new pricing strategy aligned product development with business objectives and drove a cohesive growth
strategy contributing to an outstanding increase in net revenue by 33%. Addition of tokens led to a 3X amount of return.