Marketing Executive
Murano Stone
Total years of experience :9 years, 7 Months
* Assisting with promotional and advertising activities.
* Coordinating the production of a wide range of marketing
communications.
* Assisting with the production of marketing materials and literature.
* Writing articles and promotional material for the company.
* Uploading marketing material to website, online libraries, internet
groups and social media sites.
* Updating and maintaining the marketing department’s
documentation and databases.
* Managing events, booking venues and ordering marketing materials.
* Providing support for marketing events and exhibitions as required.
* Supports sales presentations by assembling quotations, proposals,
videos, slide shows… etc.
* Updates competitor database by inputting data from field sales;
compiling, consolidating, formatting and summarizing information.
* Prepared feasibility study for ChupaChups product in the Syrian
market.
* Designed survey and used it to collect data for the project.
* Managed Telephone surveys.
* Proposed marketing suggestions for the launching of the new
product in the market.
* Present it to the company board of directors.
MENA 100 Business Plan Competition
* Focusing on achieving the corporate objectives concerning Revenue
and Penetration regarding the assigned product.
* Continuously monitoring the subscribers’ behavior and analyze it to
come up with potential new products or offers.
* Launching the appropriate offers that satisfy the subscriber’s needs
and benefit the company positively as well.
* Prepare the needed communication briefs then follow up with the
media plan.
* Communicate the new product or offer in details to all concerned
parties and departments and do the necessary follow up with them
in order to launch the product or offer on time.
* After the offer is launched, perform continuous monitoring, studies
and surveys, in case it needs any corrective or necessary actions.
* When the offer is done an overall assessment study is performed to
study its effect on the subscribers and decide whether it is a
successful offer or not.
* Monitor the competitor new products, offers, and activities, study
their impacts and come up with the appropriate competitive
solutions.
* Decide the promotion plans that will be executed by promoters in
our POSs.
* Prepare and update the literature for the products and promotions
(flyers, posters, outdoor billboards, IVR announcements, SMS & Cell
Broadcast, Web interfaces etc…).
* Handle the customer service inquiries and suggestions in a timely
manner.
* Monitoring active subscribers and launching sales offers accordingly.
* Manage ongoing loyalty & retention marketing programs, and
monitor the churn rate and work to minimize it.
* Keeping the documents hard copies in the archive according to the
company Quality Standards.
charge of the nursery social media accounts and any e-marketing
activities.
* Creating and executing suitable offers and events.
* Handling communications between the parents and the nursery
(Staff and management).
* In charge of all the nursery marketing activates (online and offline).
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