Laila Anbar

Responsible for creating and implementing regional marketing strategy across all Middle East offices
Identify specific regional marketing goals and objectives.
Develop detailed marketing plans, programs and marketing calendars
Creation of Rapid Access regional social media strategy
Development of a new visual identity and implementation of a branding campaign
Manage PR activities
Responsible for researching new markets and preparing new territory board level strategy reports
Heading up the company’s regional event participation strategy
Managing regional marketing budget and negotiating contracts with suppliers
Responsible for regional development and implementation of new global website
Analyze and supervise regional competition

• Producing, developing and implementing an OMD MENA communications strategy
• Writing, editing and proof reading a full range of internal and external communications including press releases, articles and a weekly newsletter
• Creation and implementation of OMD’s social media strategy on a range of platforms
• Responsible for actively sourcing inter-company information to create news stories to send to relevant press outlets
• Co-authoring quarterly white papers, proof reading and final editing
• Building and maintaining relationships with key personnel in the relevant trade and national publications to ensure positive coverage
• Creation of all communications collateral including pitch documents for new business acquisition
• Production and organisation of OMD events including the annual conference OMD Predicts and CEO round table; event programme creation and selection and invitation of speakers
• Acting as OMD’s brand guardian in the MENA region and ensuring all potential new and existing clients are familiar with the brand

• Industry research - Delegate research: primary and secondary research including surveys and focus group interviews
• Liaising with Event Director to identify new target markets and strategies to convert them into visitors
• Writing the marketing plan, including ad campaign, email campaign
• Creation and management of database
• Copywriting: emails - ads - flyers - internet copy
• Negotiation of deals with media partners and research of new potential partners
• Website management and design
• Management of two Marketing Executives
• Budget management
• Deciding on and writing the PR strategy
• Set up and implementation of widespread social media campaign

• Research, design and implement marketing plans for conferences, publications and other products (commercial and non- commercial) to ensure effective promotion to the target audience and maximise commercial income
• Write copy for the NHS Confederation and NHS Employers’ weekly newsletter
• Write email campaign
• use a range of media channels to deliver messages to delegates
• Produce marketing literature and e-marketing campaigns as part of the promotion of events, publications and wider products and services to the target audience
• Update the websites and internal bulletins as part of the promotion of events, publications and wider products and services to the target audience
• Liaise with external agencies to ensure effective relationships when outsourcing resource
• Produce post event evaluation survey and conduct post event research projects to ensure the organisation is identifying and matching member needs.

• Fully accountable for the lifecycle management of successful marketing and communications campaigns from the initial briefing and scheduling through to execution
• Managing temporary marketing assistant
• Writing Communications Plan including email campaign, ad campaign and PR campaign
• Managing the PR campaign to achieve best possible coverage
• Writing, designing and producing all communications material, including internal and external presentations, marketing collateral and customer newsletters
• Evaluating media effectiveness.
• Managing relationships with clients, ensuring their satisfaction with the service they receive and identifying opportunities to facilitate improvements
• Managing the event’s online strategy
• Responsible for the writing and production of the Show Guide in conjunction with publisher
• Production of post show reports to track and highlight campaign effectiveness
• Management of internal databases as well as third party list providers
• Responsible for the writing, production and evaluation of online communications and newsletters
• Production of all promotional literature. Liaising with the agencies or internal designer to ensure these are produced on time, on budget and to the relevant brand’s standard
• Responsible for the production of conference and seminar programmes by liaising with industry associations
• Collating, interpreting and presenting information and contributing directly to the development of effective strategies for operational marketing and communication
• Producing regular reports and campaign metric reviews and ensuring that all campaign applications are submitted on time and within budget
• Maintaining an accurate record of expenditure against budget for management use
• Planning and purchasing advertising to ensure best possible rates and positioning for the agreed advertising schedule within budget

• Building rapport with internal and external stakeholders and assisting with the development and execution of direct mail and e-marketing campaigns
• Maintaining accurate accounts of revenue generated through high profile events and ensuring an understanding of overall corporate objectives
• Dealing directly with customers on a daily basis, responding professionally to complaints and ensuring ultimate satisfaction with service delivery