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Laila Arab, Digital Marketing Executive

Laila Arab

Digital Marketing Executive·Wojooh - Chalhoub Group

Saudi Arabia

Diploma, Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics.

Work experience

Total years of experience: 12 years, 2 months

Digital Marketing Executive

September 2018 - Present

Wojooh - Chalhoub Group

Jeddah, Saudi Arabia

September 2018 - Present

- Marketing Executive at Faces Beauty Retail in KSA
- Create Social Media campaigns
- Drive e-commerce traffic
- Arrange monthly Flagship store events and activities
- Customer relationship management. Management of loyalty program, and CRM campaigns.
- Event coverage on Faces social Media
Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Social Media Account Executive

January 2018 - Present

LIVEmena

Jeddah, Saudi Arabia

January 2018 - Present

- Creating content for a brands’ social media pages.
-Developing social media marketing (strategies).
- Data analysis and generating reports.
Company industry:
Advertising
Job role:
Marketing and PR

Owner

April 2017 - Present

Aquarius Beachwear

Jeddah, Saudi Arabia

April 2017 - Present

Aquarius Beachwear is a brand that sells summer/beach attire.
Company industry:
Retail & Wholesale
Job role:
Beauty and Fashion

Account Executive

September 2015 - September 2016

Lenzo

Jeddah, Saudi Arabia

September 2015 - September 2016

*Project management of client’s marketing (brand activation) campaigns.
*Client servicing and managing accounts through planning, budgeting, team and resource management, analyzing data, and generating reports.
*Managing and creating activities for marketing purposes and brand awareness.
*Monitoring activation projects for quality control, risk assessment, and risk management.
Company industry:
Marketing
Job role:
Marketing and PR

Teacher

February 2014 - July 2015

Building Blocks Private School

Jeddah, Saudi Arabia

February 2014 - July 2015

• Taught different subjects in English • Conducted lesson plans • Designed didgital scrapbooks • Evaluated students’ performance and monitored students’ progress • Helped in organizing school events • Implemented behavior modification techniques • Developed and devised several teaching techniques
Company industry:
Primary, Prep, & Secondary School
Job role:
Teaching and Academics

Trainee and research assistant

March 2011 - June 2011

Wesaal Development Centre

Jeddah, Saudi Arabia

March 2011 - June 2011

• Conducted research on consumer behavior.
• Participated in an organizational development project
• Participated in research on increasing employee and customer satisfaction.
Company industry:
Business Consultancy Services
Job role:
Research and Development

Education

Columbia University in the City of New York

January 2019

January 2019

Diploma, Digital Marketing: Customer Engagement, Social Media, Planning, & Analytics.

Saudi Arabia

GPA (rating): Excellent

GPA (rating): Excellent

- Lectures. -Digital Marketing Strategies assignments. -Simulation for Social Media Marketing for a Suitcase brand. -Simulation for Search Engine Optimization and Email marketing for a Camera Brand. -Webinars and live discussions

Imperial College London

February 2017

February 2017

Diploma, Digital Marketing for growth and profitability

Saudi Arabia

An intensive 3 day crash course on the essentials, benefit, and how to use Digital marketing for growth and profitability.

Middlesex University

October 2013

October 2013

Master's degree, Psychology

United Kingdom

Effat University

June 2011

June 2011

Bachelor's degree, Psychology

Saudi Arabia

Graduated after completing 145 hours of different general and major courses. And an Internship at Wesaal development centre as part of my dissertation, which concerns consumer behavior.

Skills

Communication

Expert

Microsoft Office

Expert

Survey

Expert

Psychology

Expert

Science

Expert

Organizational Development

Expert

Microsoft PowerPoint

Expert

Mac and Windows

Expert

Research

Expert

Project Management (brand activations)

Expert

SPSS (statistical package for the social sciences) for data analysis in research.

Intermediate

Advertising (Content Creation)

Expert

Entrepreneurship

Intermediate

Client servicing

Expert

Microsoft PowerPoint

Expert

Organizational Development

Expert

Science

Expert

Psychology

Expert

Survey

Expert

Languages

English

Expert

Arabic

Expert

Training and Certifications

Certifications
Performance Management
Nov 2014

Recommendations

Kimberly Deatherage-Mominah

Sep 2011

Sep 2011

Faculty of Psychology Department•Manager

I was one of Laila's faculty members during her time as a student at Effat University. I have known Laila for over 5 years Laila is extremely creative, intelligent, an eloquent speaker and writer in English. I believe that Laila would be an excellent asset in an organization where she is allowed to utilize her creativity and work with people.

Hobbies and interests

Reading
Tennis
Learning new skills and languages
Exercising
Research
Travelling
Organizing and planning events
Nutrition
Fashion