Laila El Mansouri

In charge of reaching / exceeding set revenue target and seat factor for FRANCE Market (Paris,
Montpellier, Lyon, Toulouse, Bordeaux, Pau, Strasbourg, Basel cities)
- Set up and put in place the France commercial Plan (micro & macro perspective)
- Analyze, monitor Travel agent, Corporate performance, and set up ad hoc Commercial actions
- Translates input received by sales team into recommendations to base on cost/benefit analysis
- Constantly reviews financial data to evaluate performance, implement corrective measures including Yield
- keep up to date with industry /competitor / trend and identify route opportunities
- Develop and maintain relationship with Travel Agents, Tour Operators, Online Travel Agent
Marketing Executive :
- Initiate annual Marketing and Communication plans on each cities (8 stations within budget allocated)
- Build brand awareness (through workshop events & sponsorship events, trade show, FAM / Blogger trip)
-Keep track on referencing the website / mobile via push via digital campaign SEO, SEM and enhanced SXO

- In charge of growing Key accounts / French Market (from 10 accounts to 90)
- Negotiation and monitoring contracts on monthly basis (RFP, Incentives )
Marketing Executive :
- Define and drive the Marketing Strategy for China Eastern France
- Re-build the branding by created new editorial content on Corporate brochure, Corporate leaflets, Website content, Newsletter)
- Planned & negotiated media buys including billboards, Radio, print and digital
- Created PR and launched Press Trip to Shanghai
- Event planner and Master of conference twice in a year (Opening speech’s, airline’s presentation & financials results)

- Event organization / Logistic coordinator : (PR, invitations, guest lists, catering, presentation materials, audiovisual supports, media, staff, security procedures, billboards / signs, ancillary services, gifts, )
- Attend events to represent the company & build networking
- Grow awareness via sponsorship, social medial & website content enhancement
- Supervision of designers’ tasks (artwork, deadlines, tutoring)

- Customer service
- Organized training to sales team on new product (gift card)
- Assist Account Manager on ancillaries enrollment