Laila Qadir

▸ Managed Facebook and Instagram accounts for 3+ local small businesses including fashion,
food, and services
▸ Designed and scheduled weekly content calendars using Meta Business Suite and Canva
▸ Set up and optimized paid ad campaigns for lead generation and product sales
▸ Provided monthly analytics reports with actionable insights to improve engagement and reach
▸ Generated consistent revenue through self-run online clothing business using digital marketing
strategies
▸ Achieved 5x return on ad spend through optimized Facebook/Instagram campaigns
▸ Grew social media audience organically with zero paid follower campaigns
▸ Successfully managed multiple client social media accounts simultaneously while running own
business

▸ Launched and managed Facebook & Instagram advertising campaigns with budgets up to PKR
50, 000/month, achieving consistent 3x-5x ROAS (Return on Ad Spend)
▸ Grew Instagram page from 0 to 5, 000+ followers organically through strategic content
planning and engagement tactics
▸ Created all social media content including product photography, graphics (Canva), captions,
and reels to drive brand awareness
▸ Managed full e-commerce operations: product listing, customer queries, order management,
and after-sales service
▸ Ran seasonal campaigns (Eid, sale events) resulting in 40%+ increase in monthly sales during
peak periods
▸ Analyzed ad performance metrics (CTR, CPC, CPM, ROAS) and optimized campaigns weekly for
maximum ROI