Laith Sarraf

Conducted intensive market research to develop business models and modify existing ones.
Improved overall relationships with stakeholders by building new strategic partnerships and synergized agreements.
Improved sales revenue through leveraging on existing channels and developing new revenue streams.
Built financial forecasts through researching CAPEX and OPEX.
Advised on pricing strategies and new revenue streams (Increased .
Optimized head costs through employee specialization and labor division (Reduced head cost by 20%).

Analyzed large datasets for the GCC: c-level salaries, employee psychometric indicators (Thomas International), employee profiles,
and salary scales on ajob, family, and country levels.
Designed and executed research surveys targeting C-level employees and HR professionals on HR topics; Manpower planning,
Employees experience, recruitment, HR practices to establish HR metrics for the GCC countries.
Authored reports and presentations for internal use and external media releases to build the firms image and establish its regional
presence.
Collaborated across departments to deliver data-driven insights and platform improvements.
Supported the building of the internal questionnaire and analysis platform.

Developed and implemented the companys business growth strategy and operational structure.
Designed and executed marketing plans and built strategic partnerships to expand market reach.
Managed procurement and oversaw production lines to ensure consistent product quality and timely delivery.
Led product development and innovation by conducting hands-on market validation and customer feedback loops.
Adapted business models to fit different B2B partnership contexts, optimizing for scale, relevance, and profitability.

Performed financial valuations (DCF, EBIT multiples) for acquisition targets, using internal forecasts to benchmark against global
data (Mergermarket).
Benchmarked tech startups to maximize synergies.
Collaborated with the strategy team; findings presented to board-level stakeholders.

Conducted extensive primary research including store checks and trade interviews across multiple sectors and stakeholders.
Estimated market sizes, top market players, and market share distributions for key categories.
Studied consumer and supplier behavior to provide better insight for improved market penetration and product positioning.
Integrated secondary research from ministries and institutes to validate field data.
Presented findings into detailed market intelligence reports.