Principle Marketing Strategist
Six & Flow
Total years of experience :2 years, 8 Months
Orchestrated a successful workshop with clients, facilitating a full end-to-end process mapping exercise and identifying key areas for process improvement such as lead management and marketing automation.
Consistently delivered top-notch inbound, conversational, and account-based marketing solutions that were tailored to the unique needs of each client and met or exceeded their expectations.
Meticulously executed data migrations through third-party applications to HubSpot, ensuring the integrity and accuracy of client data.
Conducted comprehensive HubSpot CRM training sessions with clients, resulting in their increased proficiency in leveraging the system for driving sales and marketing efforts.
Designed and executed marketing, sales, and CRM strategy plans that boosted efficiency, streamlined data flow, and enabled more effective conversations with prospects.
Successfully established non-technical integrations between various platforms, including HubSpot, Salesforce and Pardot, facilitating better data flow and enhanced efficiency.
Expertly drafted a comprehensive project plan that clearly articulated the scope and objectives of each initiative, enabling all stakeholders to collaborate more effectively.
Skillfully managed the technical aspects of building key marketing systems such as marketing automation, CRM, proposal generation and data aggregation, resulting in greater efficiency and improved lead generation, distribution and reporting.
Formulated and executed innovative growth marketing strategies, leveraging ABM, conversational, and inbound marketing techniques to maximise lead generation and customer conversion rates.
Strategised and implemented marketing and sales system solutions that streamlined data flow and empowered sales teams with actionable lead intelligence to have more impactful conversations with prospects.
Diligently analysed each campaign, meticulously evaluating the ideal buyer experience within the context of best-practice inbound marketing and sales principles to optimise targeting and increase conversion rates.
Methodically optimised lead hand-off and opportunity nurturing processes throughout the sales funnel by injecting automation and data capture mechanisms, resulting in greater efficiency and increased conversion rates.
Successfully established closed-loop analytics between marketing and sales, enabling a more comprehensive understanding of how inbound marketing activity converts leads into customers, and continually refining the process to improve conversion rates.