Assistant Professor
SIET Institute of Management
Total years of experience :25 years, 9 Months
Currently working as Assistant Professor / Faculty for MBA - Advertising, Marketing and other related subjects at SIET Institute of Management / Consultant Marketing Communications
• Guided Company’s Advertising and Business Marketing efforts in the day-today ATL and BTL activities, and also optimized advertising Agency’s other revenue earning channels regularly.
• Key account Management - Upgraded advertising and marketing communication activities for the promotion of the campaigns for Karnataka Fisheries Development Corporation (KFDC).
• Ensuring all aspects of marketing communications are on brand, consistent, focused on the customer, and employ the best practices.
• Conceptualized in designing Brochures, Catalogs and other Marketing Communication Collaterals including their Corporate Identity (Designing New Logo) for Karnataka Fisheries Development Corporation Limited (KFDC) which in turn helped both the Marketing and Sales Executive in understanding the complex content of features helping the marketing and sales team to perform more effectively.
• Strategist for brainstorming innovative and creative solutions to complex problems.
• Motivated guidance and direction to Internal and External team to ensure communications are strategic, accurate, relevant and reflect company’s culture through Internal Communications. With Interpersonal skills, have managed the team by leading, guiding and mentoring them.
• After a persistent research in the market during recession, also orchestrated in signing contract with Super Specialty Manipal Hospital of Bangalore by initiating their operations for Medical Tourism in Dubai.
• Touch base with all Clients for BTL activities from planning, designing and execution till delivery.
• Collaborated with esteemed IT Clients like Infosys, Wipro, HP and Sasken to understand their integration needs and have met their Advertising and Marketing Communication needs on a regular day-today basis.
• Managed relationships and resolved problems; lead effective meetings with clear decisions, defined action items. Produced corresponding deliverables - messaging documents/ presentations/guides, product collateral as per requirement.
• Effectively anticipated and understood customer expectations and ensured customer requirements are met and expectations managed.
• Empowered a big role in executing a high-level oversight of the ongoing projects and take action on risks and resources as required to assure a successful delivery.
• Earned appreciation from IT Clients HP, Sasken and Wipro for communication deliverables that targeted their desired audiences and got the value for their products and services.
• Collaborating with the Marketing Lead and the extended team members, setting goals and objectives to deliver a fully integrated approach to marketing communications.
• Forecast and designed advertising and promotional material to increase sales of products or services for all the clients including all the ATL and BTL activities.
• Liaison with Clients, Company officials, Sales departments within and outside the agency.
• Have been instrumental in developing Concept for the Client’s pitch-in.
• Campaign and pre-sales collateral for Chamundi Silks, Vijaya Bank, Canara Bank, Syndicate Bank, JDP, CCIE, LIC and Incredible India. Etc.
• Ensured total customer satisfaction by providing Quality Service and ensuring adherence to service standards to the entire Client base.
• Have delivered Concept, Design, Logos and Corporate Identity for the Clientele.
• Conceived the desired appearance of the Website (colors, style, font type, etc.), and designed the Website's Layout and storyboarding with the HTML lead and project lead.
• Established a consistent graphic identity, drawing on project lead feedback from management.
• Coordinated with departments such as sales, graphic arts, media, finance and research on a regular basis to meet the customer requirements.
• Have developed media advertising for billboards and radio ads for Clients.
• Responsible for all the Advertising needs of the Company from conceptualizing to execution in Print Media and Electronic Media.
• Developed an integrated approach to increase sales, product awareness, and brand.
• Streamlined and managed the inventory database for customer marketing brochures and collateral print and production.
• Created and coordinated Design, Product Implementation, Production and distribution of traditional Print, Digital mediums, Marketing and Sales Material support.
• Supported client programs and reported on recommendations where necessary to improve efficiency and flow.
• Supported process and document revision during company rebranding of existing products. Served as the main marketing contact to track, manage and implement the company rebrand with internal and external stakeholders.
• Assisted the coordination and execution of all marketing seminars and tradeshows.
• Coordinated the execution of all marketing seminars and trade shows of the Company.
• Developed the Concepts for Advertisements in handling the Audio/Video initiatives.
• Managed the Visual, Art Direction, and Copywriting teams and also harmonized with the Art Director to ensure smooth execution of the ATL and BTL Projects.
• Independently worked on to create Designs & Concepts for different kinds of Marketing Materials, Collaterals, Product packaging, POPs, Brochures, Leaflets, Logos, Newsletter, Cards, etc.
• Detail oriented in the execution of Print and Reproduction, Selection of Papers, Die-cuts, etc.
• Analytical in product research and development.
• Creative Strategy Building and Designing a wide range of Marketing Collaterals and optimizing the right Creative strategy for Corporate Brochures, Branding, Designing of Corporate Logos, Newsletters, Website/Microsites design for Customer’s products.
• Preparing proactive Advertisement budgets and submit estimates for program costs as part of campaign plan development.
• Conceptualized developing the Concepts and Drawing Sketches and illustrations for the Advertising Projects for various Prestigious Clients using varied media.
• Attained the required experience in Application of Creative Media for illustrations and developing customized Storyboards for ATL and BTL activities as per Clients requirements.
• Liaison with Creative Director / Art Director / Visualizer to ensure timely execution of projects.
Masters in Business Administration (MBA) from Annamalai University (2007 -2009), Chidambaram, Tamil Nadu, India.
Completed Diploma in Advertising and Public Relations (PR) from Indian Institute of Management and Technology in 2004
Competed Drawing Grade Examination (Senior) from Karnataka Secondary Education Examination Board (KSEEB) in 1993 and scored a Distinction