Customer Business Development Manager
Procter & Gamble
Total years of experience :13 years, 6 Months
Industry: FMCG - Distribution & Retail
Working at Khimji Ramdas LLC- Procter & Gamble Division at Muscat, Oman as a Section Sales Manager since May 2011.
Roles & Responsibilities
1. Responsible for Sales Volume (approx USD 7.4 million annually) with 3 Hypermarket Groups & 4 Supermarkets
2. Influence the customer’s (Modern Trade Retailers) marketing, finance, logistics and other critical business decisions by using conceptual selling techniques and data-based presentations.
3. Develop joint Customer Business Plans to build their business and P&G's.
4. Plan, budget and execute in-store Creative displays & Events
This involves understanding retailer’s goals and objectives, analyzing the business opportunities in the store that will help in growing the market share of P&G products thorough
Methodical Planning Budgeting Presentation Execution
The work involves handling a section on my own which comprised of 6 Customers, with 11 stores ranging from a quick shop to a hypermarket. The Key responsibilities are
" Distribution
" Pricing
" Merchandising & Shelving.
Constant close contact with the customer in understanding his business objectives and making a plan of action so that we come together in making our common objectives of selling higher volume and achieving higher profits and footfalls in the store and expanding category share. Other responsibilities include
" Creating Display Initiatives
" Negotiating on Space Rentals
" Implementing Key Business Drivers Contract
" Event Management Planning & Execution
" Executing optimal use of Business Development Fund
" Executing Promotions to move up sales volume
Understanding the basis of Media Planning
Developing a Media Plan
Working on various types of media like TV, digital, print etc
Survey & Research on Digital Media for Chennai
Specializing in Marketing & Advertising; Campus Placement Coordinator
Specializing in Marketing & Advertising; Campus Placement Coordinator