Operations Lead
Makery Labs Private Limited
Total years of experience :14 years, 4 Months
I also acquired deeper understanding of Stake Holder Management, managing expectations of all teams, team motivation, Leading Business Operations, CAPEX spending, OPEX spending, Vendor Negotiation, Administration of daily Operations, planning of finance, Budgeting, ensuring statutory compliance & legal obligations are fulfilled on time & correctly. It was a 360 Degree Experience of the full spectrum of Business & realised the power of Effective Decision Making & being able to work with multiple challenges.
Business Strategy - Extrapolate Revenue Streams, identifying Target Groups & Approach Strategy, Business Plan preparation, Pitch Presentation of Business Concept, Forging Partnerships & Finance Check & Balances. Product Roadmap - Breaking down market requirements / Product Backlog / Features / MVP based on Business Model & Value Proposition. Research, Identify & Validate product offerings based on personal insights & in person prospective customers & other stake holders. Always work with awareness of Target Group & Domain understanding. Add value to Product Team being the external interface on User Adoption & Implementation learnings leading to Customer / Product Success.
Customer Success - Research on ideal targets for initial / reference customers for POC, Building a Database of Key Decision Makers, Selling the Product & work with Customer Teams & hand over to Sales team to Scale. Partnerships - Identify & onboard, integrate & negotiate with external service providers of the Platform. Digital Marketing - Lead the complete communication Strategy, Develop communication based on Value Proposition, Identify best communication channels & Targeting, Campaign Management with marketing & creative teams, Spend Optimizations, A/B Testing, Analysis of User Behaviour & suggest UI UX Enhancements.
Optics & Allied Engg. Pvt. Ltd., is India’s Premier Manufacturing Company specializing in Precision Optics. It is a 30 Year old Manufacturing Industry having recently expanded to a world class production facility. Core Business is Manufacturing of Optical Components Catering to Advance Scientific Research Institutions, Defense, Aerospace, Biomedical, Automobile, Electronics & Communications, Analytical Sensors, Green Lighting ( LEDs ), Nano Technology & General Manufacturing Industries. It is the only Company having complete inhouse capabilities for Design, Development, Tooling, Manufacturing & Testing of Polymer Optics majorly used in LED Lighting. Designated as Head - Sales & Operations Reporting to the Managing Director. Responsibilities : Accountable for Customer Management driving Top Line & Optimization to enhance Bottom Line. Handle all Key Customer Accounts under direct Communication with Senior Staff of Customers. Ensure Smooth Operations & drive On Time Deliveries. Taking care of all incoming RFQ with the support of the Technical Teams. Ensure Component Pricing & Development Costs are inline with input costs. Negotiate with all Suppliers for better prices & get flexibility on Payment Terms. Monitor & handle all Payment Collections & Supplier Payments. Ensure optimum Inventory Levels at Stores, WIP, FG Stocks. Implement new Systems & Process to drive fast growth of the Company. Achievements Successfully & optimally handled all Capex Spends & monitor all activities during shifting of the Manufacturing Plant & Office from Old Location to New Location. Improved workflow system internally to avoid delays in Projects & enhance productivity. Reduced Inventory by 50% overall within 3-6 Months by implementing better buying & manufacturing Planning Processes. Optimized Raw Material purchase by nearly 20% by ensuring all wastages are tracked & controlled. Drove the entire Team & Improved Top Line by over 50% with help of new Categories Expansion & Legacy Business Costs optimizations including major price corrections. Achieved considerable Positive Figures on P&L within 12 months. Reduced Debtors by 40% & successfully collected long pending disputed collections. Drove new categories Sales by over 400% with the help of the Technical Teams. Trouble Shoot & Lead all day to day operational issues. Successfully cleared many Important Customer Audits, Quality & OTD KPIs to ensure better leverage. Broke the Record for the Highest Sales for 2 Months till date.
Ample Technologies Pvt Ltd is the first partner in the Country for “Apple” Brand. The first Apple Premium Reseller Format Store was opened by Ample in 2003 in Bangalore, India. Today Ample is the largest partner for Apple in South Asia, Currently operating 10+ Retail Stores & B2B Channel. The topline for FY 2013 is projected at INR 300 Crores+ ( Retail Channel Accounting for INR 150 Crores+ ) Designated as Regional Manager - Retail Sales Reporting to Retail Head & Dotted Line Reporting to MD. Responsibilities : Complete Accountability for the Retail Sales Operations of 5 Retail Outlets. Ensure complaince & review Top Line Business continually. Implementation of Apple HQ specified guidelines for all In Store Product Presentations. Handle all Day to Day issues related to the Store Operations - Staff, Stocks, Reporting, etc., Responsible for Recruitments & Performance Reviews of Store Managers, Asst. Managers, Sales Team. Planning for Complete Inventory of Apple Core Products & Apple Accessories which account for 80% of Sales roughly 500 SKUs on a rolling sell thru forecast which is submitted fortnightly to BU Head for Procurement Planning with Distributors & Demand Planning for Factory. Ensure all inhouse & Apple Training modules are completed by all 80+ Retail Sales Staff. Achievements Business Plan for FY 2012 was handled by me with all Past Data. Brought 100% Compliance to Stringent Apple In Store Product Presentation Guidelines with 2 months. Ideated - Built - Implemented a Rock Solid Database Capture process which benefitted multifold processes. Called it the “Form Pool” - This helped to convert more Enquiries converted into Sales for iMac Desktops & MacBook Sales. This eliminated all manual system of lead follow up & closed many gaps. Also, it started feeding a lot of Comprehensive Data & Analysis on the KPIs / Clientele of each Stores. Integrated Real Time Lead Response Mechanism for Sales Enquiry from Ample Website. Implemented a Discount Matrix to empower the Store Manager to close big ticket deals. Ideated - Built - Implemented Inventory Management system which resulted in reduction of 40% Investment in Stocks & Ensured 100 % Growth QOQ for Apple Accessories. Suggested a very innovative concept for Sales Team Incentive & Performance Monitoring process. Single Handedly led the Teams on the Day of the iPad 3 Launch in April 2012, we were able to be the Best in Country in terms of the Unit Sales, Highest Single day Sales ( 250% of the previous high )
Stovekraft Private Limited ( Manufacturers & Brand Owners of Pigeon & Gilma Kitchen Appliances Brands )
Responsibilities : Entire Channel Operations Management of Regional Chain Stores Business
RCS Channel Handling across 3 States - Karnataka, Tamil Nadu & Andhra Pradesh.
Company is moving towards leadership position in Domestic Appliances Category in India and as a part of their Strategy to Diversifying its Sales Channel, My contribution is to enhance and manage this LOB.
Complete turn-around & revamp of “Pigeon” Brand Positioning in the RCS Channel.
Handle a team of 6 People - 4 Channel Sales Executives, 1 Assistant Manager Channel Sales & 1 Sales Coordinator. Team of 60 + Frond End Sales Force at the Shop Floors.
Profit & Loss, Pricing & Scheme Structure, Marketing Budgets, ATL, Relationship Management.
Data Analytics of the Primary & Secondary Sales, Competition Analysis.
Setting & Tracking of Sales Objective / Business Plan for RCS Channel.
Inventory Planning/Forecasting along with Production Units & Product Managers.
Achievements
Revenue Growth YOY FY 0910 vs 1011 of 47 % with the same Customers.
Increased Profitability over 9 % in FY 1112 with Hike in Pricing.
Established a Strong demand in Market for the Products with various Strategies.
Business Relationship Enhancement of all RCS Stake Holders.
Special Reward from MD for Outstanding Performance - 31% Salary Hike & 50% Hike in Incentives
E Zone - A Large Format Retail Concept of Future Group with 50+ Stores pan India.
Responsibilities : Store Operations Management of Large Format “E Zone Store”
Store Operations according to SOPs.
Handling a team of 35 + People consisting of Commercial Manager, Department Managers, Team Leaders, Sales Support Executives, In Shop Brand Products Promoters.
Reporting to the Business Operation Head for Region for Business Plan Achievement.
Profitability of Store in liaison with Various Categories of Products, Sales Mix Management.
Sony India Private Limited - World Leader in Consumer Electronics Responsibilities : Head the Retail Development Team @ Bangalore Branch with a Team of 110+ Contract Staff. Responsible for the Hiring, Training and Deployment of Shop Floor Associates (SFAs) who are Contractual Employees of Sony. SFAs are Sales Promoters provided by Sony to its Channel Partners @ their Shopfronts. Coordinating with Local Agency for the Salary and Incentive Payment of the all SFAs. Monthly Target Setting as per respective Counter potential and Target Market Share of all SFAs. Display Quality Maintenance of Sony Products across all Stores in Branch Territory across all Channels ( Sony Center, Sony Exclusive, Sony Digital Store, Multi Brand Outlets, National Retailers, etc., ) Conducting of Display Quality Checks of All Sony Center Brand Shops and Top MBCs and reporting to Head Office and coordinating with NRDI and BM and implement changes suggested. Implementing Visual Merchandising Guidelines sent by Expatriate Retail Enhancement Head from HO for New Product Launches and Focus Categories by Team of 3 People who report to me in Branch. Allocation of POPs and VMD Material received from HO to all the Stores as per the Potential. Identifying in-store Branding needs & coordinating with Branch Trade Marketing PIC to implement the same. Motivating and Rewarding of Top Performers in Monthly Meeting called for all the SFAs and Sony Brand Shop Sales People who are hired by the respective Branch Shop franchise owners. Collating Report of individual SFAs performance for analysis and study by BM and TSI in branch. Responsible for all Below the Line Communication to end consumer.
Adishwar India Limited - Leading RCS in Consumer Electronics & Durables in India ( with 50+ Stores )
Zonal Manager Brand Shops & Product Head for DI Products. ( 1 Year )
Store Manager - Sony Center at Banashankari, Bangalore. ( 1 Years & 4 Months )
Executive Assistant to MD & Director. ( 1 Year )
Responsibilities : Operations Head for 4 Brand Shops as a Zonal Manager.
Develop the Store Format and Maintain the same as per the needs to Brand.
Innovate on Display concepts to maintain the freshness in the Stores.
Purchase handling & Planning Stock Replenishment by Ordering Directly to the Company.
Target Setting & Reviewing with StoreManagers & Floor Managers.
Customer Relationship with Key Customers and Corporate Accounts.
Motivating the Sales Team to achieve Targets.
Supervise the Maintenance of Accounts and Physical Stock by the Stores.
Knowledge Nourishment of Sales Staff and Information Sharing.
Planning and Delegating Promotional Activities to Branch Managers.
Responsibilities : Product Head for Digital Imaging Products
Drive Business of Digital Cameras, Camcorders & Accessories in 12 MBC Stores.
Allocation of Stock of DI Products across counters.
Maintain Direct Communication with Suppliers and Ordering of Materials.
Arranging / Conducting Training Programs to enhance Sales Skills of Front end Sales Staff.
Negotiating with Suppliers for efficient Procurement.
Decide on Price Patterns and Incentive Plan for the entire Product Category.
Information Sharing of New Arrivals and Obsolete Stocks Clearance Plans.
Responsibilities : Branch Manager for Sony Center Brand Shop.
Responsible for the Store from Day 1 since Project Stage.
Instrumental in deciding Store Layouts and Development of the Store.
Handling Purchases for the independent inventory held @ the Store & Warehouse.
Spearheaded the growth and achieved Management Targets from the first Month itself.
Sound Regard from the Corporate Team @ Sony India Pvt. Ltd. In terms of Format & Decorum.
Proposing Management of Promotions & Increasing Share in various product categories.
Daily Sales Reporting to the Managing Director.
Closing Sales with Customers to ensure delivery of the Experience promised by the Brand.
Handling a Sales Team of 6 Individuals.
Joined the Company as a Customer Service Associate in February 2003.
Role : Handle In-Bound Customer Service Calls from UK for British Sky Broadcasting Ltd Plc. (BSkyB)
This Project was considered as the most demanding in the Industry at that time and is even now.
Moved up in 15 Months time as a Senior Customer Service Associate, handling Escalations.
Grade 10
