Lalitha Sathyanarayanan

Designing E-commerce Advertising Posters for Social Media Platforms:
Develop eye-catching advertising posters that promote products and services for e
commerce brands.
Collaborate with marketing teams to understand campaign o bjectives and target audiences,
ensuring designs resonate with consumers.
Utilise design principles and current trends to create posters optimised for social media
platforms and e-commerce sites.
Re-designing Ripple Links Website as a UI Designer:
Lead the redesign of the Ripple Links website, focusing on user experience (UX) and user
interface (UI) improvements.
Create wireframes, mockups, and prototypes using design software.
Creating AI Images for Myntra, Flipkart, and Other Platforms:
Utilise AI tools and software to generate high-quality images that enhance product listings
for major e-commerce platforms like Myntra,
Titan, Prestige, Flipkart etc.
Work closely with product teams to understand image requirements and specifications,
ensuring all visuals are consistent with brand
guidelines.
EXPERIMENT WITH DIFFERENT STYLES AND TECHNIQUES TO PRODUCE UNIQUE AND
APPEALING IMAGES THAT
ATTRACT CUSTOMERS AND DRIVE SALES.
Stay updated on the latest advancements in AI technology and digital design trends to
continually enhance image quality and creativity.
PROJECTS : Director of Photography

Assigned & Local
Brands
• Acted as the executor for Flipkart product shoots, ensuring high-quality visual
representation for both
Flipkart and local brand campaigns.
• Managed end-to-end execution of product photography, including setup, lighting, styling,
and post
production coordination.
• Played an all-rounder role in Flipkart-led campaigns, handling responsibilities across
creative planning,
shoot execution, and team coordination to meet tight deadlines.
• Collaborated closely with local brand teams to maintain visual consistency and brand
alignment across
various campaign deliverables.

My key role here being responsible for creating visual concepts, using computer software like
Adobe Premiere, Photoshop, figma to
communicate ideas that inspire, inform, or captivate consumers.
Develop the overall layout and production design for various applications for their e commerce
applications andadvertisements,
brochures, magazines, and corporate reports.
Meeting with clients to determine the scope of a project,
Advise clients on strategies to reach a particular audience.
Create designs, concepts, and sample layouts based on knowledge of layout principles and
aesthetic design concepts,
Develop graphics and visual or audio images for product illustrations, logos, and websites.