Lalla Khadija Tigha, Marketing Demand Managemnt services Lead Middle East-Saudi Arabia

Lalla Khadija Tigha

Marketing Demand Managemnt services Lead Middle East-Saudi Arabia

HP

Location
United Arab Emirates - Dubai
Education
Master's degree, MBA : Project Managment
Experience
17 years, 0 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 0 Months

Marketing Demand Managemnt services Lead Middle East-Saudi Arabia at HP
  • United Arab Emirates - Dubai
  • My current job since July 2013

-Drive demand management excellence to maximize return on marketing investment.
-Managing Closed Loop sales and marketing programs.
-Advisor to the BU campaign managers on how to execute campaigns in order to deliver quality leads to achieve the Marketing Generated and Influence Pipeline targets.
-Deliver actionable business insight and ensure standardized view and understanding of marketing global reporting, to check the actual campaigns performance, identify the gaps and act accordingly, as well as develop insights for upcoming campaigns.

Marketing Demand Mgmt Services Lead Africa-South Africa at HP
  • Morocco - Casablanca
  • August 2012 to June 2013

- Strategic advisor on demand generation marketing campaigns,
- Share expertise on marketing tools, standards, templates, and education with the country
Campaign managers.
- Change agent to drive the marketing automation and adoption of digital marketing.

Marketing operations manager- Africa at HP
  • Morocco - Casablanca
  • February 2009 to July 2012

-Planning of the quarterly marketing campaigns with different BU marketing managers across Africa.
-Analysis of the marketing campaigns results, in terms of business generated.
-Reporting of the marketing performance, to the marketing, sales teams and the regional management.
-Training to the Marketing as well as new sales teams on the marketing and sales collaboration programs.

TSG Marketing Analyst-Africa at HP
  • Morocco - Casablanca
  • March 2008 to February 2009

- Participation in the Marketing campaigns planning with the TSG Marketing team.
- Follow up on regular basis of the status of campaigns execution during the quarter and update the plan accordingly.
- Responsible of opening and checking all TSG Africa marketing PO’s.
- Track the Africa marketing expenses and work closely with the finance team, every quarter closing, to make sure the marketing budget was appropriately used and managed

Trainee at Meditelecom
  • Morocco - Casablanca
  • December 2007 to January 2008

Training course within the Marketing Department of the telecom operator :Méditelecom

Trainee at Regional Center of Investement of Tangier
  • Morocco - Tangier
  • April 2007 to June 2007

Training course of end of studies within the Regional Center of Investment Tangier Tetouan
Mission: Development of territorial marketing plan of the area Tangier

Trainee at Solution Directe : Marketing agency
  • Morocco - Casablanca
  • July 2006 to September 2006

Training period requested by the school in a marketing agency:
Mission: Commercial Promotion of a product in the majority of supermarkets in Morocco

Trainee at Office Chérifien des Phosphates : OCP Group
  • Morocco - Casablanca
  • August 2005 to August 2005

Training period requested by the school.
Descriptive training within the OCP Group; in Fixed asset and inventory control department

Education

Master's degree, MBA : Project Managment
  • at Univeristy of Wales Cardiff
  • December 2012
Bachelor's degree, Marketing
  • at Ecole Nationale de Commerce et de Gestion
  • July 2007

Specialties & Skills

Marketing Strategy
Marketing ROI
Lead Management
CRM software
Campaign Management
Data Processing : SPSS; Clementine of SPSS, Sphinx Plus
Costumer Relationship Management: CRM
MS Office

Languages

Arabic
Expert
English
Expert
French
Expert
Spanish
Beginner

Memberships

TED Conferences
  • TED conferences volunteer Translator from English to Arabic or French
  • October 2010