Brand Strategist
myqubator LTD
Total des années d'expérience :2 years, 9 Mois
- Spearheaded the launch of myqubator on the visual end, driving critical brand initiatives encompassing brand guidelines, positioning, and marketing strategy, resulting in a comprehensive and impactful market entry.
- Revitalized the company's website to align with the brand's vision, leading to a 25% increase in forum clicks within the first month after implementation through strategic imagery and effective CTAs.O Mana ged diverse aspects of the startup incubator, actively participating in over 40% of operational functions, leveraging the dynamic nature of the startup environment.
- Played a pivotal role in supporting leadership to develop and execute strategic brand initiatives, providing valuable insights that enhanced myqubator's influence and reach in the industry.
- Fostered a positive and impactful brand image through creative problem-solving, seizing opportunities, and staying attuned to industry trends.
- Collaborated with cross-functionally to align branding efforts with broader objectives, engaging investor relations managers in building brand advocates within and outside the organization and ensuring alignment of investor pitching with the brand's messaging and positioning through the design of pitch decks, business plans, and executive summaries.
- Successfully pitched and executed campaigns and forums targeting university students, startups, and innovators, cultivating a dynamic community of creators to enhance user experience and engagement.
Managed myqubator's visual presence on social media, strategically positioning the brand as a thought leader, effectively conveying added value and services to the startup ecosystem and utilized analytics to refine messaging on social platforms and monitor brand performance appealing to diverse target groups.
- Collaborated with a diverse client base, delivering customized design solutions in terms of branding, UX UI design, social media and print.
- Created visually compelling designs for various print media such as flyers, posters and branding collaterals. - Strategically developed a go-to-market strategy for social media content and banners based on target audience.
- Conducted +20 client onboarding consultations to understand their design requirements and provide a projected timeframe from start to completion.
- Successfully managed +40 independent projects from timelines and budget setting, project delivery to collaborating with marketers, website developers, project leads and creatives.
- Notable clients include: Kyukei, Mohtaraf Asil, BGR Marketing, The Mo Show, PR Arabia, Saudi’s National Auto Award, Noor Riyadh, Rosewood Hotel, Sunway Curtains, Capital Growth Advisors.
- Led the design process for 7 Capital Growth and Hedge Fund websites and 2 Fintech mobile apps, including YTO- Lifestyle, Global Trading, ECG Brokers and Alpha Stocks.
- Successfully revitalized the company’s visual identity, resulting in an updated pitch deck, onboarding documents and enhanced visual presence.
- Designed the brand’s website from start to completion in collaboration with website developers for seamless execution, clean interfaces and intuitive interactions.
- Conducted bi-monthly usability testing sessions, finding and addressing pain points in a user’s experience.
- Graduated with a GPA of 3.6 and awarded High Distinction. - Academic Dean’s List and Undergraduate Scholarship consecutively for 5 semesters. - Selected with four students from the Graphic Design program to display two branding banners at an exhibit. - Awarded first place UX Design Award by Joseph El Khoury for a website built on his personal brand and product line categorized through showcasing his correlation between philosophy and art. - Participated in the 10-day bridge-the-gap workshop where I was awarded an internship at Hopscotch Groupe. - Volunteered in packaging and sending donations with the “Red Crescent Society of the UAE” after Beirut’s Port Explosion on the 4th of August.