Lama Hamadeh, Marketing Officer

Lama Hamadeh

Marketing Officer

YIACO Medical Company

Location
Kuwait - Hawali
Education
Bachelor's degree, Bachelor's Business Administration, Marketing
Experience
13 years, 6 Months

Share My Profile

Block User


Work Experience

Total years of experience :13 years, 6 Months

Marketing Officer at YIACO Medical Company
  • Kuwait - Hawali
  • My current job since March 2016

• Plan advertising and promotional campaigns for products or services for the corporate, multinational principals and the medical center on a variety of media (social, print etc.)
• Preparing marketing plans and executing them.
• Event coordination for the entire company (principals, medical
center, and corporate YIACO.
• Conduct market research (identifying market trends, competitors, prices, services, competitive reviews).
• Different projects for principals (branding, events, print
• material, artwork, campaigns, social media).
• Meeting and following up with suppliers, team members, and vendors.
• Occasionally working on translations for content.
• Supporting the marketing manager and the team in day to day marketing activities.
• Plan, develop and deliver campaigns as agreed within timescales.
• Ensure internal communications messages are consistent across all mediums and for different departments of the organization
• Manage the weekly internal newsletter, sourcing content from across the organization and ensuring it is up-to- date and in line with corporate needs and enables staff to feel connected with the frontline. This also includes arranging photography, overseeing design (and production and print if it is produced in hard copy).
• University events & outreaches.
• Coordinating with different departments on project basis.
• Planning and executing open days for employees.
• Re-branding YIACO Apollo to YIACO Medical Center.
• Preparing all newly branded forms, paperwork, logos, internal & external branding, design & production of material, creating new logos and concepts.
• Organizing photoshoots for the doctors of the medical center upon request.
• Develop and manage employee engagement campaigns for YIACO’S Vision, Mission and Values.
• Planning and managing the social media channels of Corporate YIACO and make sure it’s all updated.
• Execution of all YIACO Family Care Coop Gandolas and principals coop stands. This includes: contacting suppliers for dimensions, overseeing designs, getting involved in the production process and creating reports.
• Planning, managing and tracking social media Ads on Facebook and Instagram based on objectives and budget.

Marketing Executive at Totals Marketing & Business Solutions
  • Kuwait - Al Kuwait
  • January 2015 to March 2016

Contact each client at least once a day to discuss current and upcoming projects.
• Check the status of each client's job(s) in the creative department and verify the jobs will be complete on time
• Meeting clients to discuss goals, objectives, and advertising needs including social media.
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
• Managing the creative team, including briefing and leading them who will work on the projects.
• Communicate with, and acting as the link between, the client and our advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
• Managing the social media department and allocate the social media accounts to team accurately.
• Negotiating with clients, solving any problems and making sure deadlines are met.
• Checking and reporting on the campaign's progress.
• Keeping in contact with the client at all stages of the campaign.
• Build and maintain strong, long-lasting customer relationships
• Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
• Get approval for promotional work.
• Present campaign ideas to client.
• Communicating and booking with bus and radio agencies to advertise for our clients.
• Suggesting storyboards for TVCs and Youtube Ads.
• Supervising staff when required.
• Involved in digital media campaigns including designs, monitoring the campaigns then creating a report for the client
• Undertaking administration tasks.
• Arranging and attending indoor and outdoor meetings.
• Visiting client's stores and restaurants to suggest new ideas for their locations and check the strengths and weaknesses

Social Media Coordinator at Totals Marketing & Business Solutions
  • Kuwait - Al Kuwait
  • August 2013 to January 2015

• Setting up pages, establishing presence and building lists on the social networks relevant to your strategic objectives.
• Managing companies' accounts as being a member of a third-party firm hired to maintain the company’s online and social media presence.
• Meeting our clients to take a full brief before handling their social media accounts and take the material required.
• Responsible for developing strategies and ideas to increase the fan base on sites such as Facebook, Twitter, and Instagram in addition to social media campaigns or contacting bloggers to actively engage and grow our fans and followers.
• Visiting the branches or stores of the accounts held in social media to be up-to-date and suggest more ideas.
• Involved in art department and coordinating between designers and clients.
• Monthly visit and Photo shooting for each social media account.
• Involved in restaurant marketing research to count transactions, observe the area and writing my feedback using a specific system

English Teacher at Reborn Education Academy
  • Kuwait
  • September 2010 to June 2013

Provide a variety of materials and resources for children to explore, manipulate and use, both in learning activities and in imaginative play.

*Decorate and create the decoration needed for each event at school like colour days, earth day, national, international days and many other activities. This includes huge crafts, 3D decorations using different materials like fabric and Styrofoam.

*Update the Bulletin boards with current information, timely news articles, and photographs. These boards
need to be changed monthly to keep parents informed of school happenings in a timely fashion.

* Communicate with parents and members of the community through telephone and parents meeting every semester.

*Prepare report cards for each child.

*Provide weekly and monthly lesson plan and schedules of activities including math, vocabulary and phonics.

Teach basic skills such as color, shape, number and letter recognition, personal hygiene, and social skills.

Read books to entire classes or to small groups.

Organize and lead activities designed to promote physical, mental and social development, such as games, arts and crafts, music, storytelling, and field trips.

Education

Bachelor's degree, Bachelor's Business Administration, Marketing
  • at Arab Open University
  • June 2014

Specialties & Skills

Marketing
Creativity
Social Media
Telephone skills
Leadership skills
Communication
Advertising

Languages

English
Intermediate
Arabic
Native Speaker