Lamia Al Sannat

• Led the companys rebranding project, shaping a modern identity that better connected with clients and
digital audiences.
• Managed the Alrajhi Mokafa partnership, fostering collaboration to deliver greater customer value and
increase market visibility.
• Planned and executed five large-scale corporate events, coordinating teams, clients, and partners.
• Oversaw the expansion of B2C branches across the Kingdom, improving accessibility for customers.
• Drove the end-to-end implementation of Salesforce CRM, coordinating closely with Sales and Finance
teams to streamline workflows, enhance data visibility, and improve operational efficiency.
• Coordinated the launch of a new B2C mobile app, ensuring a seamless rollout by aligning IT, marketing, and
operations teams.
• Introduced a digital learning platform to support employee growth, ensuring training targets were met.
• Established the Medical Services Division and Midwives Clinics within the B2C department, opening new
business opportunities.

• Drafted correspondence for internal and external communication.
• Represented the Department Chief by screening calls, recording, and transmitting emails and messages.
• Scheduled, received, and announced staff activities, rounds, duties, and on-calls.
• Recorded meeting discussions and maintained an organized filing and retrieval system.
• Assisted patients and visitors and resolved administrative issues.
• Held dual positions for one year during the Saudization Plan.

• Managed managers appointments and organized meetings inside and outside the company.
• Handled calls, emails, and travel arrangements for management and staff.
• Created and maintained filing systems and drafted company correspondence.

• Collected payments for over 300 customers per month.
• Proposed payment solutions for customers facing financial difficulties.
• Negotiated payoff deadlines and ensured compliance with legal procedures when necessary.
• Successfully met customer collection targets for five consecutive months.

• Coordinated communication between patients and medical staff.
• Responded to patient inquiries and complaints, ensuring timely resolution.

• Improved customer experience and addressed queries and complaints.
• Drove store sales and maintained financial records and invoices.