External Affairs and Communications Manager
BP Egypt
مجموع سنوات الخبرة :20 years, 4 أشهر
Reputation Management
Develop Reputation Management system to regularly identify reputational risks to BP Egypt, develop corresponding mitigation plans and lead on the implementation of such plans
Media / Advertising / Brand
Develop comprehensive Media campaigns as necessary
Maintain, develop and systematize the BP Egypt’s relations with the local, regional and international media
Generate and handle requests for interviews of BP Egypt President and organize questions, revising, scheduling, forward plan etc.
Follow the appropriate process for both the local and BP press office press release approval, in addition to handling the translation, editing, composing, and distribution of press releases to the local, regional and international press, as appropriate
Receive all requests for advertising and implement as appropriate
Lead on all external BP branding activities such as advertising campaigns, print campaigns, videos, print materials, etc.
Manage media monitoring activity
Manage relationships with external support agencies such as advertising agencies, PR firms, etc
Crisis Communications / Emergency Response
Lead BP Egypt’s crisis communications preparedness
Lead on coordinating Communications in Emergency Exercises and Business Support Team
Conferences / Events / Sponsorships
Handle requests for conferences and events participation / sponsorship proposals
Handle all aspects of such events including attendance, booths, branding, speeches etc.
Lead organization of major internal events as necessary
PR & Marketing Manager, Ma3an for Developing Slums (NGO)
Feb 2012 - Present.
Responsible for planning, development and implementation of all of the Organization's marketing
strategies, marketing communications, and public relations activities, both external and internal.
Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the Organization.
• Develop PR & Communications strategy and policies and manage corporate identity in conjunction with the communications and PR budget.
• Establish and maintain a consistent corporate image throughout all communication vehicles,
promotional materials and events.
• Develop and implement comprehensive Corporate Social Responsibility (CSR) and public
relations plans and programs both short and long range to support the objectives of the organization with solid strategy and innovative tactics.
• Plan and execute all types of internal and external corporate events.
• Prepares corporate brand activities according to Brand strategy to achieve defined objectives.
• Participate in and Implements Corporate Brand rebranding project.
• Managed all Media activities for all Olympic Group Brands in terms of planning, buying and reporting functions.
• Manage PR budget efficiently.
• Follows-up and analyses press reports related to OG, market & competition.
• Maintains good relation with opinion leaders and press representatives
• Organises press conferences, press trips abroad, other press events & social/VIP events.
• Responsible for creating and disseminating Brands and Business stories (news)
• Preparation of annual report in coordination with Finance and concerned departments.
• Acquired professional training in time management and problem solving.
• Manage the development and the implementation of relevant PR research/survey to support
communication strategy development.
• Developed Product & Corporate Crisis Management Policy.
• Worked Consumer Protection Agency, and the Ministry of Industry and Commerce on several
projects and initiatives.
• Effective representative member in Brand Protection Group (NGO)
• Manage the organization's first corporate magazine, from concept to market.
• Responsible for OG website internal, external and online sales.
• Manage events, content development for events/publications - Theme and concept
development for promotional materials for the events.
• Manage Corporate Brand (Olympic Group), Retail Brand (Home Zone) and service center
brand (19999) with all their ATL & BTL activities.
• Understanding current and potential customers' trends and needs for the managed brands.
• Developing the marketing strategy and plan for Home Zone and Corporate Brand
• Management of the marketing mix
• Managing advertising and media agencies to serve the brand needs and work plans.
• Planning and managing budgets for all the marketing activities.
• Ensuring timely delivery
• Developing Brand guidelines, identity and manuals for both CI and Showrooms.
• Advised marketing management on development of media scene and activities to ensure
maximum effectiveness. Work with Market Media Research, Media agencies and brand teams to optimize return on investment for media planning and advertising management.
• Monitored the media marketplace to stay abreast of trends, identify opportunities and emerging
issues, and understand new technologies and consumer reaction.
• Managed the media planning and media buying processes, including identifying or maximizing
strong marketing opportunities with other managers in PR, Online Marketing, Consumer
Promotions and Retailer Co-Marketing.
• Built annual media plans and make subsequent plan revisions for multiple brands, marketing
programs and new initiatives.
• Managed media agencies in the development and execution of media plans, from recommended purchase through post analysis. Act as primary contact with media agencies: manage day-to-day relationship and supervise their work.
• Analyzed results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit.
• Manage the production of (ATL & BTL) advertising campaigns, promotional and collateral
materials.
• Manage the recruitment and selection of the best suppliers serving the Marketing department
Public Relations and Corporate Communication Manager, Wall Street Exchange - UAE,
June 2006 - Dec 2006.
• Develop PR strategy, plan and policies and manage corporate identity in conjunction with the communications and PR budget.
• Plan and execute a comprehensive rebranding project for the retail exchange offices.
• Build a new corporate identity manual to ensure proper brand guidelines implementation.
• Responsible for all internal and external communications.
• Liaison between the Indian partner and the local partner after the acquisition.
• Establish and maintain a consistent corporate image throughout all communication vehicles,
promotional materials and events.
• Carry out all PR activities for the company to ensure proper exposure for the company.
• Developed new promotional programs to assure customer loyalty.
• Responsible for corporate relations, publicity and media inquiries.
• Proposed and implemented CSR project for community welfare and company exposure.
• Develop and manage various communications channels including media, events, PR,
conferences, Exhibitions and sponsorships.
• Manage media monitoring reports for industry and competitor news to evaluate company's
position in the market.
3
Public Relations Manager, Nortel - Egypt,
March 2002 - July 2005.
• Introduced and edited a monthly newsletter for the company (for external & internal use)
• Organized Media Campaigns and Press conferences with the leading press.
• Coordinated with the international and local media for coverage of conferences, events,
activities, and recent achievements and news of the company.
• Conceptualized and participated in several national and international conferences.
• Planned and organized long and short term Marketing, PR & Communications plan in coordination with all teams in company.
• Set budget for all year Marketing, PR & Communications plan.
• Managed the company's funded training projects and coordinated between government plan and company's courses.
• Established a media contact database for Nortel that includes some of the most known writers,
editors and columnists with a focus on IT &Telecom focus.
• Conducted several marketing researches, analyzed the data collected and prepared
presentations with the outcomes.
• Handled all marketing tools and activities for the company and dealing with all marketing
suppliers.
• Developed advertising plans and ideas for companies different activities
• Worked closely with logistics team during events to insure successful completion of projects.
• Acquired Professional Public Relations and Media training in Nortel Headquarters in
Maidenhead, UK.
• Kept record of all competitor's reports, achievements and marketing existence for effective
planning.
• Enriched the companies training course in Egypt on different levels: • Initiated site visits for students to acquire hands on experience.
• Conducted a follow up research with students to prove positive outcome from courses.
• Arranged regular visits to the institute to follow up on students' satisfaction and needs.
• Made effective modifications to course curriculum to suit different student needs.
• Started a new incentive program for both trainer and trainees.
During the first three months of my tenure with Nortel Networks, the company and its achievements
have been the subject of news papers and specialized magazines coverage in Egypt and the Middle
East a total of 25 times in Al-Aharam, Al-Alem Alyoum, Al-Sharq Al-Awsat, Loghat El Asr, El
Gomhourya.
Bachelor of Arts, The American University in Cairo (AUC), Fall 2001. Major: Economics. Grand Point Average (GPA): 3.2 / 4.0 Course Work Included: Economics of Egypt, International Trade, Economic Development, World Trade Organization (WTO), Economic Planning and Project Evaluation, Business, Finance and Accounting. (Conducted research on the International Reserves and Central Bank in Egypt, TRIPs agreement and its effect on the Medicine Sector, Black Death and its effect on the European Economy, Feasibility Study on a pipeline project, Project on the Evaluation of exports and imports on the economy, and a study on the Monopoly Status of Microsoft.)
Thanaweya Amma, Rosary School, UAE 1997, 93.7% 4