Marketing Communications Executive
Majid Al Futtaim
Total years of experience :8 years, 5 Months
Majid Al Futtaim Properties - Mall of the Emirates, City Centre Deira & Mirdif
Responsible for the development and execution of communications activities for the three key shopping malls of Majid Al Futtaim Properties, the leading shopping centre developer in the MENA region.
• Contributing to the development of Annual Marketing & Communications Strategy with focus on Digital and PR marketing programs to maintain existing market share and grow it by providing a yearly road-map including innovative campaigns and results orientated objectives based on previous year’s research and findings
• Assisting in the preparation of the Marketing Budget as well as monitoring and updating the budget as per the various department expenditures
• Managing the implementation of 360 communication programs including sales promotions, PR activities, in-mall activations & events for the 3 malls in an efficient and timely manner with the aim to enhance customers’ experience
• Breifing and liasing with Advertising, PR, Media Buying, Digital and Social Media Networking agencies to implement and execute the campaigns and promotions
• Planning and developing Public Relations programs to increase quality positive publicity in key media outlets and online portals for each of the 3 malls with the aim to over achieve our targets through innovative PR strategies and events including press conferences, Fam trips and media events
• Developing unique interactive Digital and Social Media marketing campaigns to increase online brand exposure, deliver highest shoppers’ engagament online, drive footfall to the malls and differentiate the malls from competition
• Managing Celebrity Endorsments for the Fashion campaigns with superstars such as Nancy Ajram, Najwa Karam, Cyrine Abdelnour and more
• Monitoring campaigns’ results to ensure that objectives are achieved by tracking and assessing footfall, redemptions, sales, PR coverage, digital exposure and social media reach/engagement
• Building and maintaining strong relationships with tenants including Dior, Burberry, Harvey Nicholas-Dubai & Tiffany &Co. and working closely with retailers to promote cross promotions, sponsorships, key events and art installations
Achievements worth noting:
• 2014 ICSC Awards (International Council of Shopping Centers) as follows:
o Gold Award in the category of Sales Promotion and Events for Monopoly 2014
o Gold Award in the category of New Media for Monopoly 2014
o Gold Award in the category of Public Relations for DSF Wonderland 2014
o Silver Award in the category of New Media for DSF Wonderland 2014
• MENA Digital Awards 2014 for best Digital Activation for Monopoly 2014
• Top 10 fastest growing Facebook pages and Twitter accounts in the Middle East from Communicate Magazine, Issue 98, in February 2013
BPG Group, headquartered in Dubai, is one of the larger marketing solutions groups in the Middle East. It caters to a wide range of international and regional clients. The group has offices in Dubai, Abu Dhabi, Kuwait, Jeddah, Doha & Baghdad.
During my professional career with BPG, I have obtained the following positions:
June 2010 - April 2012 Account Manager, Advertising
October 2008 - June 2010 Associate Account Manager, Advertising
July 2008 - October 2008 Senior Account Executive, Advertising
• Managing a portfolio of accounts including: Baskin Robbins GCC, Dubai Department of Tourism (DTCM), Abu Dhabi Finance, Noor Islamic Bank, Masraf Al Rayan, DP world, Dubai Maritime City, Noor Islamic Bank, Imdaad Facilities Management, Borehinger Ingelheim, Olbas Nasal products, Deep Heat & Investment Corporation of Dubai
• Helping in developing and implementing marketing strategies and plans for the clients. Also, Managing all aspects of advertising campaigns to meet clients’ expectations
• Managing and helping improving the account P&L
• Acquiring new business leads by participating in new client pitches and drafting financial & creative proposals
• Monitoring competitors’ communications and preparing competitive reports with recommendations
• Working with internal business development team as well as external media and market research agencies to better understand the consumers and develop consumer insights that will help in developing the communications
• Handling key regional accounts such as Marriott, The Ritz-Carlton and Arab Future Forum
• Monitoring the media and looking for opportunities for clients in addition to arranging media interviews
• Writing and distributing press releases to targeted media and promoting news stories and features to the media
• Preparing monthly media coverage reports which included collating, analyzing and evaluating media coverage
A&A) Investment Holding Company
• Implementing the various activities within the marketing plan, which included the management of the delivery of
collaterals and marketing materials by coordinating with all advertising and media agencies
• Handling the launch of new real estate projects starting from briefing the sales, trade marketing and external agents
to monitoring brand performance post-‐launch, and feedback any changes required
• Handling main accounts in the healthcare industry such as Novartis & Tetra Pack
• Planning advertising & promotional campaigns in the different type of Mass Media as well as organizing events such as Press Conferences, Seminars and Factory Visits
Certificate of Secondary Education
