Lana Al-Badawi

• Managed the full B2B sales cycle, coordinating with suppliers and partners around the world.

• Built and maintained long‑term client relationships to support retention and account growth.

• Identified customer needs and delivered tailored, solution‑based recommendations.

• Generated new business through cold calling, networking, referrals, and LinkedIn prospecting.

• Developed and executed strategic sales plans to meet revenue targets.

• Conducted product demonstrations and presentations to highlight value and performance.

• Prospected, qualified leads, and negotiated pricing, contracts, and service agreements.

• Recommended product or service improvements to enhance client efficiency and outcomes.

• Represented the company at trade shows and engaged prospective partners.

• Strengthened client relationships through consistent communication and consultative support.


Achievements: Increased existing account growth by approximately 10% and divisional profitability by 5-7%, improving gross margins from 12% to 22-24%

• Managed a portfolio of 300+ retail, commercial, and corporate accounts, generating over $10M in annual sales.
• Oversaw corporate account management across North America, ensuring clients receive solutions tailored to their business needs.
• Developed and maintained strong relationships with key retail partners including Costco, Canadian Tire, Loblaws, and Sobeys.
• Built and enhanced brand presence for major franchise clients.
• Led the transition to sustainable packaging, guiding clients toward eco-friendly alternatives.
• Developed strategies to expand product categories, such as kitchen, bath, and lighting into major retailers including Lowe’s, Home Depot, and Kent.
• Identified new business opportunities and implemented lead-generation workflows to drive growth.
• Conducted market and competitor analysis to stay ahead of trends and inform product positioning.
• Delivered product training and communicated market updates to clients and internal teams.
• Represented the company at trade shows, managing logistics and client engagement.

Achievements: Transitioned clients to eco-friendly solutions, supporting corporate growth and sustainability initiatives

• Coordinated multiple projects, managed schedules, and ensured deadlines were met.
• Prepared pricing sheets, sales reports, and contract documentation.
• Supported sales representatives in developing product strategies and sales initiatives.
• Managed inventory and sales activity for regional accounts.
• Forecasted client consumption patterns to maintain optimal stock levels.
• Processed customer orders and maintained accurate data in internal systems.
• Developed product proposals and client presentations for new business opportunities.
• Maintained strong relationships with clients and suppliers.
• Collaborated with internal teams and external sales agents to streamline operations.
• Represented the company at trade shows, coordinating logistics and client interactions

Achievements: Designed and implemented marketing strategies and customer plans for new regional markets

• Managed customer service and cash operations, ensuring accuracy in payment processing and deposits.
• Hired, trained, and scheduled staff to maintain efficient operations.
• Resolved customer inquiries and complaints professionally.
• Coordinated communication between billing teams and customers.
• Organized and executed promotional sales to support revenue growth.
• Maintained product knowledge and monitored inventory accuracy.

Achievements:
Directed and mentored a team of 40+ employees, fostering a high‑performance culture and improving
overall service quality.
Supported promotional sales initiatives and maintained strong product knowledge to ensure inventory readiness,
smooth operations, and successful campaign execution.