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Lana Al-Badawi, Account Executive

Lana Al-Badawi

Account Executive ·Bunzl C&H

United Arab Emirates

Diploma, ACS – Software Testing (Computer Science Technology)

Work experience

Total years of experience: 8 years, 1 months

Account Executive

August 2023 - Present

Bunzl C&H

Montreal, Canada Hybrid

August 2023 - Present

• Managed the full B2B sales cycle, coordinating with suppliers and partners around the world.

• Built and maintained long‑term client relationships to support retention and account growth.

• Identified customer needs and delivered tailored, solution‑based recommendations.

• Generated new business through cold calling, networking, referrals, and LinkedIn prospecting.

• Developed and executed strategic sales plans to meet revenue targets.

• Conducted product demonstrations and presentations to highlight value and performance.

• Prospected, qualified leads, and negotiated pricing, contracts, and service agreements.

• Recommended product or service improvements to enhance client efficiency and outcomes.

• Represented the company at trade shows and engaged prospective partners.

• Strengthened client relationships through consistent communication and consultative support.


Achievements: Increased existing account growth by approximately 10% and divisional profitability by 5-7%, improving gross margins from 12% to 22-24%

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Senior Sales Representative – Retail, Commercial & Corporate Accounts

June 2020 - August 2023

Conglom Inc.

Montreal, Canada Hybrid

June 2020 - August 2023

• Managed a portfolio of 300+ retail, commercial, and corporate accounts, generating over $10M in annual sales.
• Oversaw corporate account management across North America, ensuring clients receive solutions tailored to their business needs.
• Developed and maintained strong relationships with key retail partners including Costco, Canadian Tire, Loblaws, and Sobeys.
• Built and enhanced brand presence for major franchise clients.
• Led the transition to sustainable packaging, guiding clients toward eco-friendly alternatives.
• Developed strategies to expand product categories, such as kitchen, bath, and lighting into major retailers including Lowe’s, Home Depot, and Kent.
• Identified new business opportunities and implemented lead-generation workflows to drive growth.
• Conducted market and competitor analysis to stay ahead of trends and inform product positioning.
• Delivered product training and communicated market updates to clients and internal teams.
• Represented the company at trade shows, managing logistics and client engagement.

Achievements: Transitioned clients to eco-friendly solutions, supporting corporate growth and sustainability initiatives

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Sales Coordinator & Assistant

August 2019 - June 2020

Conglom Inc.

Montreal, Canada

August 2019 - June 2020

• Coordinated multiple projects, managed schedules, and ensured deadlines were met.
• Prepared pricing sheets, sales reports, and contract documentation.
• Supported sales representatives in developing product strategies and sales initiatives.
• Managed inventory and sales activity for regional accounts.
• Forecasted client consumption patterns to maintain optimal stock levels.
• Processed customer orders and maintained accurate data in internal systems.
• Developed product proposals and client presentations for new business opportunities.
• Maintained strong relationships with clients and suppliers.
• Collaborated with internal teams and external sales agents to streamline operations.
• Represented the company at trade shows, coordinating logistics and client interactions

Achievements: Designed and implemented marketing strategies and customer plans for new regional markets

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Sales

Manager, Customer Service & Cash Operations

May 2018 - August 2019

RONA, LOWE'S CANADA

Montreal, Canada

May 2018 - August 2019

• Managed customer service and cash operations, ensuring accuracy in payment processing and deposits.
• Hired, trained, and scheduled staff to maintain efficient operations.
• Resolved customer inquiries and complaints professionally.
• Coordinated communication between billing teams and customers.
• Organized and executed promotional sales to support revenue growth.
• Maintained product knowledge and monitored inventory accuracy.

Achievements:
Directed and mentored a team of 40+ employees, fostering a high‑performance culture and improving
overall service quality.
Supported promotional sales initiatives and maintained strong product knowledge to ensure inventory readiness,
smooth operations, and successful campaign execution.

Company industry:
Construction & Building
Job role:
Management

Education

MATRIX COLLEGE

June 2018

June 2018

Diploma, ACS – Software Testing (Computer Science Technology)

Canada

Damascus University

June 2014

June 2014

Diploma, Computer Science

Syria

Skills

Key Account Management
Expert
Key Account Management
Expert
Problem Solving
Expert
Problem Solving
Expert
Customer Service
Expert
Customer Service
Expert
Science
Beginner
Science
Beginner
Sales
Expert
Sales
Expert
Marketing
Expert
Marketing
Expert
Management
Expert
Management
Expert
Microsoft Office
Intermediate
Microsoft Office
Intermediate
Microsoft Excel
Intermediate
Microsoft Excel
Intermediate
Teamwork
Expert
Teamwork
Expert
Administration
Expert
Administration
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
Sales Representatives
Expert
Sales Representatives
Expert
Accounting
Beginner
Accounting
Beginner
Negotiation
Expert
Negotiation
Expert
Team Management
Expert
Team Management
Expert
Leadership
Expert
Leadership
Expert
Logistics
Expert
Logistics
Expert
Purchasing
Expert
Purchasing
Expert
Pipeline Development
Expert
Pipeline Development
Expert
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
COMMUNICATIONS
Intermediate
COMMUNICATIONS
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
COMPLEX PROBLEM SOLVING
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
MULTITASKING
Intermediate
MULTITASKING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
QUICK LEARNING
Intermediate
QUICK LEARNING
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
SALES
Intermediate
SALES
Intermediate
SELF MOTIVATION
Intermediate
SELF MOTIVATION
Intermediate
B2B
Expert
B2B
Expert
Client Acquisition
Expert
Client Acquisition
Expert
Developments
Expert
Developments
Expert
Supply Chain
Expert
Supply Chain
Expert
Supply Chain Management
Expert
Supply Chain Management
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Native Speaker

French

Expert