Lana Jweinat

Development and effective implementation of marketing and promotional strategies for the positioning of the property as highly desirable to its identified target markets and within the parameters set by Rotana. In addition, overlook the day-to-day operation of the department together with associated tasks and duties.
• Design and implement appropriate marketing strategies in order to ensure the effective strategic positioning and viability of the company and the property
• Increase the profile of the property through the development of a network of sponsors, stakeholders and patrons
• Ensure that all the identified target markets and stakeholders of the property are kept briefed of the developments and other activities at the properties and within Rotana
• Expose the property to a broad, representative and sustainable client base at local, national and international levels
• Ensure effective public relations and promote goodwill between the property and all target markets
• Handle all press releases and the dissemination of information to the media
• Manage the advertising function in such a way that all advertisements are effective and reflect a positive image of the company and property
• Establish effective relations with agencies to devise and maximize publicity materials (printed and online collaterals, radio campaigns, advertising, etc.)
• Develop and manage effective direct marketing campaigns to identified target markets, using either surface or electronic mailing means
• Control the budget, allocated for the marketing and promotional functions and at the same time, ensure that marketing and promotional exposure are maximized
• Negotiate effectively with potential sponsors and ultimately close advantageous arrangements
• Source sponsorship from various companies, banks, airlines, etc. for promotions and partnerships
• Handle the property branding during exhibitions, that the company is participating, in addition to initiating and organising events
• Provide the management with creative ideas to project and enhance the image of the company and property
• Effectively supervise the work of all subordinates and provide the appropriate training and guidance
• Submit a monthly report to the General Manager and Corporate Vice President - Marketing, updating on all matters related to the activities within the Department
• Produce regular financial reports for the General Manager and the Corporate Vice President - Marketing

Assistant Marketing Manager (acting Marketing & PR Manager)
(Acting Director of Marketing & Communication for IHG Social Security Corporation Hotels - Crowne Plaza Amman, Crowne Plaza Dead Sea (opening 2011), Crowne Plaza Petra, Holiday Inn Resort Dead Sea and InterContinental Aqaba Resort - August 2010 - January 2011 (Covering Maternity Leave)

• Develop the annual marketing plan according to business and communication objectives and results
• Initiate and execute all marketing activities in the region according to the annual marketing plan
• Analyze actions (post-tests, ROI calculation)
• Guard the correct use of house style by marketing team & hotels
• Responsible for e-commerce website (Hotel Website, InterContinental Meeting, Concierge)
• Develop profitable joint promotions
• Initiate and execute together with individual hotel teams tactical marketing activities
• Ensure participation from franchise hotels in all marketing activities
• Organization of special events
• Set-up and manage PR actions locally
• Budget follow-up

August 2008 - December 2009
Personal Assistant to General Manager

• Support others in getting their jobs done in a way that makes them feel appreciated and offers help, contributing to the feeling that this is a great place to work
• Help to co-ordinate projects and comes up with ideas for making us more efficient
• Handicapped, Concierge Projects (Prepared the concierge guide 2009)
• Share information with others readily to help everyone work together better for the guests and the employees through IHG Merlin
• Sharing hotel's Celebration, events, Birthdays, etc...
• Following up on General Manager's Agenda, as a part of my main duties on following up his meetings, business trips and daily tasks.
• Keep others informed of plans in advance to ensure people have time to think through how to turn them into action
• Follow up to ensure things are happening (follow up on HOD's daily tasks, action plans, deadlines, etc…)
• Carry out any tasks requested via the GM on behalf of the hotel.
• Taking on some of the manager's responsibilities and working more closely with management
• Check IHG websites for new ideas and to develop myself (Merlin, intercontinentalbrand.com, ihg.com, intercontinentalvideos.com, tnsinfo.com, Concierge website (still needs more updates), etc...)
• Prepared the internal Mystery Shopper Checklist
• Wheel Champion
• GSTS Champion
• Prepared the Golden Nugget Celebration Party (Employee Program)
• Follow up on Department Head’s tasks while they’re out of the hotel
• Manager on Duty
• Helping Guest Relation department in writing and preparing guests’ letters
• Coordinates General Manager VIP guests
• Helped in creating the awareness in changing the hotel name into resort and starting the new brand identity for the resort.
• Updating all Lobby LCD Screens Presentations
• Helped in training the Christmas Coral
• Prepared the standard sales offers
• Follow up on some FLS tasks
• Work closely on the new initiatives 2009 and MQSA with EAM and prepared a full Mystery Shopper Check list that goes with InterContinental Standards
• Performed some of the Human Resources Manager Duties When he resigned.
• Follow up on QUEST
• Develop the annual marketing plan according to business and communication objectives and results
• Initiate and execute all marketing activities in the region according to the annual marketing plan
• Analyze actions (post-tests, ROI calculation)
• Guard the correct use of house style by marketing team & hotels
• Responsible for e-commerce website (Hotel Website, InterContinental Meeting, Concierge)
• Develop profitable joint promotions
• Initiate and execute together with individual hotel teams tactical marketing activities
•Ensure participation from franchise hotels in all marketing activities
•Organization of special events
•Set-up and manage PR actions locally
•Budget follow-up