Lara Al-Barazi, Consultant

Lara Al-Barazi

Consultant

Independent

Location
United Arab Emirates - Dubai
Education
Master's degree, Economics- emphasis :ICT
Experience
21 years, 8 Months

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Work Experience

Total years of experience :21 years, 8 Months

Consultant at Independent
  • United Arab Emirates - Dubai
  • My current job since September 2018

An independent consultant supporting businesses and organizations better understand the market they are operating in by recommending optimal research solutions, analyzing the data given and drawing insights and recommendations.
Also, running opinion polls for media outlets by interpreting the audience's views and drawing findings that help generate media content.

Research Director at YouGov
  • United Arab Emirates - Dubai
  • April 2015 to July 2017

Head of Public Sector, Real Estate, Polling and Education vertical.
A more strategic role that entitled:
- Achieving aggressive targets amidst challenging times
- Participating in industry related conferences as speaker
- Representing the vertical in various media outlets aiming at increasing visibility and exposure
- Maintaining and developing partnerships with recurrent and new clients
- Managing own team of Managers, and executives in addition to ongoing projects

Associate Research Director at YouGov
  • United Arab Emirates - Dubai
  • July 2010 to March 2015

- Assisting in developing, growing and promoting online methodologies
- Building and promoting a newly formed vertical that covered three different sectors in a highly competitive market
- Preparing the vertical's budget and achieving set targets
- Participating in industry conferences as speaker or attendant
- Managing and executing projects from inception to completion and providing clients counseling and marketing advice
- Managing and training own team of Research Associates, Senior Research Associates and Research Managers

Research Manager at YouGov
  • United Arab Emirates - Dubai
  • June 2008 to June 2010

- Managing, independently, large scale quantitative projects
- Managing direct relationships with clients
- Developing and improving company syndicated tools
- Studying research briefs, writing proposals, questionnaires, summaries, analytical reports and presentations.
- Training and supporting junior and senior executives
- Handling Arabic media requests related to research undertaken by the company

Senior Research Executive at YouGov
  • United Arab Emirates - Dubai
  • December 2006 to May 2008

Competently managing a number of projects while improving quantitative analytical skills and deepening interpretation skills;
- Managing quantitative and qualitative market research with diversified local and international clients in media, FMCG, government…
- Managing relations with clients (project scheduling, follow ups…)
- Studying briefings from clients and monitor costs from suppliers
- Preparing proposals, drafting questionnaires, summaries, and reports
- Ensuring company processes, protocols and philosophy are implemented
- Full understanding of the company products and tools
- Training junior executives

Research Analyst at MADMA- Center for Development Studies and Projects
  • Lebanon - Beirut
  • July 2001 to November 2006

- Managed all technical aspects (drafting questionnaires, sampling, cost study, data entry, data analysis and reports writing) of over 40 opinion surveys covering political, economic and social issues.
- Recruited, trained and supervised the team of up to 12 people responsible for data collection and data entry.
- Coordinated and followed-up with 10 clients (mainly political leaders, government and international organizations) and provided them with progress reports, presentations and final findings.
- Drafted and prepared research proposals and project analysis.
- Participated and assisted in all socio-economic research and studies published by the center.
- Reviewed, translated and edited reports and studies issued by the center.
- Assisted in following up the International Cooperation and development assistance of the Former Prime Minister Office.

Education

Master's degree, Economics- emphasis :ICT
  • at Saint Joseph University
  • June 2004

My masters' thesis covered the Economics of Electronic Commerce and the experience of the first arab/lebanese travel agency on the web.

Diploma, Economics- emphasis:ICT
  • at Saint Joseph University
  • July 2001

During this one year diploma, I had intensive, in-depth economic courses with an emphasis on new technologies and their impact on the old economic basics. At the end of this diploma, I was able to built websites using frontpage, dreamweaver and HTML codes. My graduation paper covered the Network Economics and Network Effects.

Bachelor's degree, Economics
  • at Saint Joseph University
  • July 2000

This 3-year bachelor in Economics is considered one of the most prestigious in the country. We went thoroughly into the basics of economics. I participated in two major papers drafted by class of 2000. Moreover, I drafted my graduation paper on Debt relief in developing countries. During these 3 years I participated in 2 internships, one at a bank and the other at a research center.

Specialties & Skills

Team Management
Quantitative Research
Presentation Skills
HTML coding
Statistical Softwares: SPSS, Fox Pro
MS Windows
MS Office

Languages

Arabic
Expert
English
Expert
French
Expert