Lara Wadi, Senior Marketing Executive

Lara Wadi

Senior Marketing Executive

Jordan Telecom

Location
Jordan - Amman
Education
Master's degree, MSc. Marketing
Experience
9 years, 7 Months

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Work Experience

Total years of experience :9 years, 7 Months

Senior Marketing Executive at Jordan Telecom
  • Jordan - Amman
  • July 2007 to February 2008

- Lead on new markets assessment, development opportunities, products positioning and pricing.
- Manage some market research studies making strategic recommendations.
- Participate in customer segmentation and profiling with the identification of target markets, sectors and niches including consolidation and verification of account development plans.
- Participate in developing any product/offer either existing or new and provide a strategic input for future products development.
- Develop and measure responses and sales results from some offer/products developed in the market.
- Responsible of the post assessment of newly launch products in the market.

Senior Sales Reporting Coordinator at MobileCom
  • Jordan - Amman
  • January 2004 to July 2007

- Analyzed and reported performance metrics for 12-15 sales reps; daily, weekly, monthly, quarterly and year end numbers, including sales forecast, performance against quota, actual sales results.

- Monitored and analyzed all systems databases (BSCS & SMT), ensuring data integrity. Determined efficiencies in gathering the necessary information from the various systems and develop trend databases.

- Responsible for developing and enhancing the Sales Management Tool as Sales Project Manager with coordination of IT Department, in a mission includes modification for any further requirements needed by the corporate team or upper management, update the system with the new corporate accounts, educate users how to use the program, solve problems that may face the users extract and submit all the needed report from the system.

- Handled CRM project during the integration of Orange to unify the various sales system.

Trade Marketing Coordinator at MobileCom
  • Jordan - Amman
  • June 2001 to December 2004

- Planning and preparation of sales promotion campaign, to enhance sales during stagnate period, high competition, or launch of new offers.

- Cooperated and supported our partners in any sales promotions campaign conducted by them, to show loyalty & commitment to our business associate.

- Determined appropriate forecasting, ordering and replenishment for promotional material (merchandising material).

- Participated with communication departments in ad hoc material and order appropriate volumes for sales channels.

- Prepared and submitted of analysis report that included calculation of ROI (Return On Investment) for merchandising material dispatched during the month for each sales channel separately versus sales figures.

- Conducted a mystery shopping for POS, Distributors & MobileCom Own shops to ensure MobileCom visibility in the market & measure POS awareness regarding our offers and promotions.

Help Desk Representative at MobileCom
  • Jordan - Amman
  • June 2000 to May 2001

- Provided help for MobileCom sales channels in all the information they need, such as offers, services, etc.

- Get feedback from the market through the sales channels.

Medical Representative at Al Wafi Group
  • Jordan - Amman
  • August 1998 to May 2000

- Specialized in advanced laboratory diagnostic Kits & equipments.

- Prepared tenders, offers and quotations for corporate client and governmental institution (Ministry of Health, Medlabs... etc). In order to achieve set financial targets.

- In charge of updating and maintaining the 'Quality Control' software.

Education

Master's degree, MSc. Marketing
  • at Huddersfield University
  • July 2009
Bachelor's degree, Biological & Medical Analysis
  • at Jordan University
  • June 1998
Bachelor's degree, Microbiology
  • at Jordan University of Science & Technology
  • June 1997
High school or equivalent,
  • at Rosary College
  • June 1993

Specialties & Skills

Languages

English
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