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Aseel Sheikh, Business Development Manager

Aseel Sheikh

Business Development Manager·Azeus Systems Limited,

Jordan

Master's degree, Master of Business Administration (MBA)

Work experience

Total years of experience: 7 years, 3 months

Business Development Manager

May 2026 - Present

Azeus Systems Limited,

Riyadh, Saudi Arabia

May 2026 - Present

• Managed end-to-end client engagement lifecycle, from needs assessment and product positioning through proposal
development and deal structuring for the Convene enterprise SaaS platform.
• Built and maintained strategic relationships with enterprise clients across the government sector, coordinating cross-functional
communication between clients, prospects, and internal teams.
• Led product demonstrations and pricing strategy, supporting realization of quarterly and annual business plan targets.
• Maintained a structured client and opportunity tracking system using Pipedrive, providing senior management with regular
status reporting.
Company industry:
IT Services
Job role:
Management

Head of Business Development

January 2025 - Present

Jordan Energy Technologies (JET) - Mitsubishi Heavy Industries Air Conditioners

Amman, Jordan

January 2025 - Present

Company industry:
Mechanical Engineering
Job role:
Management

Strategic Consultant

January 2025 - Present

Jordan Energy Technologies (JET) — Mitsubishi Heavy Industries Air Conditioners (MHI)

Amman, Jordan

January 2025 - Present

• Advise on go-to-market and client strategy for MHIs air conditioning product line, supporting business planning and partner
coordination.
• Directed annual marketing campaigns and led a team to strengthen customer engagement and brand visibility.
Company industry:
Mechanical Engineering

Data Analyst Intern

October 2024 - December 2024

PwC - Jordan

Amman, Jordan

October 2024 - December 2024

- Created interactive dashboards using Power BI and Alteryx to analyze large datasets, uncover trends, patterns, and actionable insights, driving process optimization and business transformation.
- Gained certifications in Data Analytics, strengthening expertise in data visualization and analysis techniques.
- Shadowed senior team members in data transformation projects, gaining practical experience in data integration, cleansing, and reporting.
Company industry:
Financial Services
Job role:
Accounting and Auditing

Transformation Assurance – Data Analytics Intern

October 2024 - November 2024

PricewaterhouseCoopers (PwC),

Amman, Jordan

October 2024 - November 2024

• Built 5+ interactive Power BI and Alteryx dashboards to analyze large datasets, uncovering trends and actionable insights that
supported process optimization for client engagements.
• Earned certifications in Data Analytics, strengthening expertise in data visualization and analysis techniques.
• Supported a 4-person data transformation team on data integration, cleansing, and reporting workflows.
Company industry:
Accounting

Shorouq Career Comeback

September 2024 - November 2024

Bank al Etihad

Amman, Jordan

September 2024 - November 2024

Company industry:
Banking
Job role:
Banking

Strategy Management

September 2024 - October 2024

Bank al Etihad

Amman, Jordan

September 2024 - October 2024

- Conducted a gap analysis presentation on sustainability practices, identifying enhancements for transparency and accountability in alignment with industry standards.
- Developed buyer personas for the segment department to refine marketing strategies and improve customer engagement.
- Collaborated on innovative solutions with non-financial services, analyzing customer needs and market trends to inform strategic initiatives.
Company industry:
Banking
Job role:
Banking

Strategy Management Intern

September 2024 - October 2024

Bank al Etihad,

Amman, Jordan

September 2024 - October 2024

• Delivered a gap analysis presentation covering 5+ sustainability practice areas, identifying enhancements for transparency and
accountability in alignment with industry standards.
• Developed 12+ buyer personas for the segment department to refine marketing strategy and improve customer engagement.
• Collaborated cross-functionally on innovation initiatives with non-financial services teams, analyzing customer needs and
market trends to inform strategic recommendations.
Company industry:
Banking
Job role:
Management

Business Development Intern

January 2022 - January 2022

IDOM, Inc.,

Minnesota, United States •Remote

January 2022 - January 2022

• Led market research across 6+ targeted US sectors to identify growth opportunities, analyzing industry trends and evaluating
market potential.
• Partnered with the strategy team to develop proposals, weekly presentations, and marketing materials for prospective
engagements.
• Implemented sustainability practices that improved operational efficiency and brand recognition.
• Conceptualized a growth strategy focused on decarbonization within the cement industry, including an adaptable organizational
structure to support market adaptation.
Company industry:
Oil & Gas
Job role:
Marketing and PR

Intellectual Property Assistant

February 2012 - June 2015

Abu-Ghazaleh Intellectual Property (AGIP)

Amman, Jordan

February 2012 - June 2015

Top IP firm managing the protection of nearly half of the global Fortune 500 firms.

●Led end-to-end oversight of patent prosecution processes whilst coordinating with external counsel and overseeing a portfolio of live trademarks and patent applications.
●Streamlined administrative procedures for efficient patent management and ensured timely delivery of essential documents.
●Attained a 20% increase in intellectual property (IP) portfolio by collaborating with cross-functional teams, developing cost-saving strategies, and providing executive management with key performance indicators (KPIs).
●Devised billing record management strategy and optimized resource allocation by preparing monthly spreadsheets using Excel.
●Secured settlements totaling $80K by offering strategic guidance and unwavering support, resulting in favorable outcomes.
●Accomplished $100K in monthly revenue through effective intellectual property management and prosecution of IP-related applications.
Company industry:
Law Firm
Job role:
Legal

Intellectual Property Assistant

January 2012 - June 2015

Abu-Ghazaleh Intellectual Property (AGIP),

Amman, Jordan

January 2012 - June 2015

• Managed intellectual property prosecution generating $100K in monthly revenue.
• Led end-to-end oversight of patent prosecution processes, coordinating with external counsel and overseeing a portfolio of live
trademarks and patent applications.
• Grew IP portfolio by 20% through cross-functional collaboration, cost-saving strategy development, and KPI reporting to
executive management.
Company industry:
Law Firm

Head Of Business Development

January 2009 - October 2010

Jordan Energy Technologies (JET), Mitsubishi Heavy Industries Air Conditioners (MHI)

Amman, Jordan

January 2009 - October 2010

• Sourced business development leads and identified growth opportunities to gain a competitive edge.
• Collaborated with a high-talent team of five professionals to orchestrate weekly progress meetings and track
budget expenses.
• Served as the primary liaison for a client base of 30+, identifying needs and formulating achievable objectives.
• Directed annual media campaigns, boosted sales conversions, and fostered customer engagement through a
liaising team of four employees.
Company industry:
Mechanical Engineering

Business Strategy Specialist

January 2009 - October 2010

Jordan Energy Technologies (JET) — Mitsubishi Heavy Industries Air Conditioners (MHI)

Amman, Jordan

January 2009 - October 2010

• Conducted market and competitor analysis to identify strategic growth opportunities and inform go-to-market planning.
• Collaborated with a 5-person team to run weekly progress meetings and track budget performance.
• Managed relationships with a portfolio of 30+ clients, conducting needs assessments and developing tailored strategic
objectives.
Company industry:
Mechanical Engineering

Education

Rollins College, Crummer Graduate School of Business

May 2022

May 2022

Master's degree, Master of Business Administration (MBA)

United States

GPA (point): 3.64 out of 4

GPA (point): 3.64 out of 4

Al-Ahliyya Amman University

May 2011

May 2011

Bachelor's degree, Bachelor of English & Translation (Legal)

Jordan

MASHREK INTERNATIONAL SCHOOLS

May 2006

May 2006

High school or equivalent, International Baccalaureate Diploma

Jordan

Skills

Intellectual Property

Expert

Business Development

Expert

Management Consulting

Expert

Strategic Planning

Expert

Business Analytics

Expert

Emotional Intelligence

Expert

Mergers and Acquisitions

Intermediate

Presentation Skills

Expert

Team leadership

Expert

Supply Chain Management

Expert

Innovation Development

Expert

Flexibility

Expert

Design Thinking

Expert

Workload Prioritization

Expert

Negotiation

Expert

BILLING

Intermediate

COORDINATING

Expert

SPREADSHEETS

Expert

KEY PERFORMANCE INDICATORS (KPIS)

Expert

Client Relationship Management

Expert

Critical Thinking

Expert

Qualitative Business Analysis

Expert

Supply Chain

Intermediate

Administration

Intermediate

Microsoft Office

Expert

Procurement

Intermediate

Business Development

Expert

Marketing

Intermediate

Management

Expert

Sales

Intermediate

Customer Service

Expert

Project Management

Intermediate

Strategy Consultant

Expert

Creating Sustainable Business Practices

Expert

ANALYTICS

Intermediate

DATA VISUALIZATION

Intermediate

ECOLOGY

Intermediate

INNOVATION

Intermediate

MANAGEMENT CONSULTING

Intermediate

MASTER OF BUSINESS ADMINISTRATION MBA

Intermediate

PROFESSIONALISM

Intermediate

STRATEGIC THINKING

Intermediate

STREAMLINING

Intermediate

Logistics

Intermediate

Accounting

Intermediate

Business Analytics

Expert

Strategic Planning

Expert

Intellectual Property

Expert

BUSINESS ADMINISTRATION

Intermediate

BUSINESS PROCESS IMPROVEMENT

Intermediate

BUSINESS STRATEGIES

Intermediate

COMPLEX PROBLEM SOLVING

Intermediate

CORPORATE STRATEGY

Intermediate

DATA ANALYSIS

Intermediate

MARKET RESEARCH

Intermediate

Social profiles

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Legal Translation
Establishing Legal and Risk Management Requirements of Small Business
IPR and Technology Transfer Course
Core Excel Skills for Consultants
Data Analytics
Integrated Capstone Experience (ICE)
Dean's List
Legal Translation
Establish Legal and Risk Management Requirements of Small Business
IPR and Technology Transfer course
Core Excel Skills for Consultants
Data Analytics Online Academy
The Integrated Capstone Experience (ICE) Course
Legal Translation | Talal Abu-Ghazaleh Knowledge Centre
Establish Legal and Risk Management Requirements of Small Business | Talal Abu-Ghazaleh University
• IPR and Technology Transfer course | 7th European Framework Program
Training
WIPO National Seminar on Patents - Filing to Granting
In cooperation with the Ministry of Industry and Trade by

Hobbies and interests

Chess