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Baraa Hayani, Founder & Head of Growth

Baraa Hayani

Founder & Head of Growth·Saharastore.net

United Arab Emirates

Bachelor's degree, Bachelor's degree in Biology

Work experience

Total years of experience: 9 years, 2 months

Founder & Head of Growth

April 2024 - Present

Saharastore.net

Dubai, United Arab Emirates •Remote

April 2024 - Present

Co-founded and scaled a health, vitamins, and organic products e-commerce brand across KSA, UAE, and Kuwait — $400K+ annual revenue in 2025.
Own end-to-end growth: paid acquisition (Google, Meta, TikTok), SEO, lifecycle CRM, CRO, and creative — full P&L ownership, not just campaign KPIs.
Built the brand, positioning, and go-to-market playbook from zero, scaling across three GCC markets with limited capital.
Lead a cross-functional team of 7 across marketing, operations, and fulfillment; remain actively involved as a partner while running agency leadership in parallel.
Designed and implemented a custom logistics and order-management system to coordinate cross-market fulfillment and reduce delivery errors.
Company industry:
Other Healthcare Services

Chief Marketing Officer

August 2025 - April 2026

Blurrline Agency

Dubai, United Arab Emirates •Hybrid

August 2025 - April 2026

Promoted to CMO to lead the full agency operation — managing an 8-person cross-functional team across media buying, design, content, and strategy.
Owned new business acquisition, running sales pitches, proposals, and client onboarding end-to-end.
Built internal operating systems from scratch: deployed Gather Town for remote team collaboration and ClickUp for task and project management, improving team visibility and delivery consistency.
Designed and implemented an AI-powered ad performance reporting system that automated weekly client reports, reducing manual reporting workload by ~4 hours per week per client.
Company industry:
Advertising

Senior Digital Marketing Manager

June 2024 - July 2025

Blurrline Agency

Dubai, United Arab Emirates •Hybrid

June 2024 - July 2025

Led a team of 4 (2 digital marketers, 1 designer, 1 content creator), owning strategy, campaign launches, and performance monitoring across a portfolio of GCC brands.
Delivered 500%+ revenue growth for The K Perfume through a rebuilt funnel, creative refresh, and paid social optimization.
Achieved 10x ROAS for Blando via restructured ad accounts, tightened audience segmentation, and continuous creative testing.
Led market-entry execution for Ayaam Perfumes, launching them into new GCC markets with integrated paid, social, and SEO programs.
Company industry:
Advertising
Job role:
Marketing and PR

Digital Marketing Manager

June 2023 - June 2024

Blurrline

Al Kuwait, Kuwait •Remote

June 2023 - June 2024

Ran end-to-end marketing operations for agency clients for 18 months — planning, execution, media buying, reporting, and client communications.
Delivered 8-9x ROAS for clients including Ioud and Tatera through structured campaign testing, landing-page optimization, and attribution-led budget allocation.
Built the operational playbook that was later scaled across the agency after my promotion to Senior Manager.
Company industry:
Advertising

Growth Marketing Manager

May 2024 - May 2024

MBC Group — Remote

Colorado, United States •Remote

May 2024 - May 2024

Optimized paid campaigns and landing pages for US-based clients across legal and SaaS verticals.
Built lead-magnet funnels and multi-touch email drip campaigns for Burrlaw (law firm) and EzCare (SaaS), increasing qualified lead flow and nurture conversion.
Ran ongoing CRO experiments on client landing pages, iteratively improving form-fill and demo-request rates.
Company industry:
Advertising

Digital Marketing Manager

January 2020 - January 2023

Mall of Turkey (E-commerce)

Al Kuwait, Kuwait •Remote

January 2020 - January 2023

• Partnered with the founder to rebuild the business model, repositioning the brand around its actual target
audience and launching the new go-to-market strategy.
• Took the business from 0.3x ROAS to 12x+ ROAS in under a year — owning paid media across Google, Meta,
and TikTok, plus funnel and creative strategy end-to-end.
• Led the migration to Shopify, improving site performance, checkout experience, and inventory/operations
workflow.
• Drove 300% growth in organic orders through technical SEO, content, and on-page optimization.
• Built out GA4, GTM, and Meta CAPI infrastructure to restore atribution accuracy post-iOS 14.5.
Company industry:
Other Healthcare Services

Digital Marketing & Social Media Strategist

January 2019 - January 2020

Mass Revenue

Riyadh, Saudi Arabia •Remote

January 2019 - January 2020

• Developed digital marketing strategies and social media content programs for KSA clients, including Alhokail
Hospitals and Almassa Medical Equipment are focused on healthcare and medical equipment verticals.
• Owned content calendars, creative direction, and community management across Instagram, Twitter, and Snapchat in the KSA market.
Company industry:
Marketing

Digital Marketing Specialist

January 2016 - January 2018

Mister Media Agency

Gaziantep, Türkiye

January 2016 - January 2018

Delivered digital marketing strategy and creative direction for clients, including Winner and Alzavvak; ran paid advertising and full-stack SEO for Zirve International.
Concurrently managed SEO and Google Ads programs on a freelance retainer for US-based SMB clients through Algo Marketing Agency.
Company industry:
Advertising

Education

University of Aleppo

January 2024

January 2024

Bachelor's degree, Bachelor's degree in Biology

Syria

People University

January 2024

January 2024

Bachelor's degree, Bachelor's degree in Business Administration

United States

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Skills

Marketing
Expert
Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Google Analytics
Expert
Google Analytics
Expert
Google Adwords
Expert
Google Adwords
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SEO
Expert
SEO
Expert
CONTENT CREATION
Expert
CONTENT CREATION
Expert
Facebook marketing
Expert
Facebook marketing
Expert
Instagram marketing
Expert
Instagram marketing
Expert
Growth Marketing
Expert
Growth Marketing
Expert
Google ads
Expert
Google ads
Expert
Email Marketing
Expert
Email Marketing
Expert
Digital Marketing Startegy
Expert
Digital Marketing Startegy
Expert
E-COMMERCE
Expert
E-COMMERCE
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
Project Management
Expert
Project Management
Expert
Marketing
Expert
Marketing
Expert
Administration
Expert
Administration
Expert
Google Analytics
Expert
Google Analytics
Expert
Sales
Expert
Sales
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Google Adwords
Expert
Google Adwords
Expert
Business Development
Expert
Business Development
Expert
Sales Management
Expert
Sales Management
Expert
Customer Service
Expert
Customer Service
Expert
Science
Expert
Science
Expert
Negotiation
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Negotiation
Expert
Public Relations
Expert
Public Relations
Expert
Microsoft Office
Expert
Microsoft Office
Expert
AUTOMATION
Intermediate
AUTOMATION
Intermediate
ARTIFICIAL INTELLIGENCE
Expert
ARTIFICIAL INTELLIGENCE
Expert
METADATA
Expert
METADATA
Expert
SNAPCHAT
Expert
SNAPCHAT
Expert
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate
TIKTOK
Expert
TIKTOK
Expert
Performance Based Marketing
Expert
Performance Based Marketing
Expert

Social profiles

Personal Website
Personal Website
baraahayani.com

X
X
x.com/Baraa_hayani

Languages

English
Expert
Arabic
Native Speaker
Turkish
Intermediate

Training and Certifications

Certifications
Business & Marketing Strategies Specialization
SEMRush Digital Agency Certification
Search Engine Optimization for Professionals
Digital Analytics for Marketing Professionals
Official Google Partner
Google Ads Certified — 5 Specializations
Google Ads Search Certification
Jan 2023 - Jan 2024
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Google Ads Display Certification
Jan 2023 - Jan 2024
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Google Ads Video Certification
Jan 2023 - Jan 2024
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AI-Powered Shopping ads Certification
May 2023 - May 2024
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Google Ads - Measurement Certification
Jan 2023 - Jan 2024
Show credentials

Hobbies

  • Drawing
  • reading