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Naji Karam, Regional Sales Director

Naji Karam

Regional Sales Director·Commend Middle East Fze

United Arab Emirates

Master's degree, Executive MBA Program-

Work experience

Total years of experience: 19 years, 7 months

Regional Sales Director

February 2023 - Present

Commend Middle East Fze

Dubai, United Arab Emirates

February 2023 - Present

• Leadership: Leading a team of presales, technical and service professionals, achieving a 40% sales growth from 2022 to 2023
• Strategic Positioning: Positioned products and solutions with end users, consultants, integrators, and business partners
• Business Growth: Developed and implemented strategic plans to pilot business growth and market penetration.
• Team Development: Built and mentored a high-performing team, encouraging a collaborative and inclusive work environment helping customer reach by 30%
• Performance Management: Set clear objectives and KPIs, conducted mid-year and annual reviews, and provided ongoing coaching and support helping business to perform 25% more effectively and efficiently

Company industry:
Security & Fire Systems
Job role:
Sales

Head of Marketing, Sales and Tendering

January 2021 - January 2023

ICAD (WWW.ICAD.COM)

Jeddah, Saudi Arabia

January 2021 - January 2023

• Leadership: Directed the Sales and Tendering Team excess of 30 people to maintain proper submissions, on time and budget to increase hit rate and award success to meet targets of excess of 300MUSD
• Efficiency: Improved tendering operation by adding a bid manager and setting accountability for each respective tender. Improve business unit performance by setting up processes and monitoring tools to Digitalize the Department, enhancing performance and efficiency by 35%
• Business Review: Implement division targets and ensure accuracy in forecasting and succeeding budgets
• Strategic Planning: Conducted regular monthly meetings and joint customer visits with strategic key account managers to develop new markets and generate a healthy pipeline Penetrate new sectors and industries to generate 25% business growth

Company industry:
IT Services
Job role:
Management

Local Product Group Manager - PACKAGING AND SOLUTION

January 2017 - December 2020

abb uae

Dubai, United Arab Emirates

January 2017 - December 2020

• Leadership: Managed a team of 5 members with full Profit and Loss responsibility for a 35M USD business
• Strategic Planning: Forecasted quarterly and yearly estimates, working towards achieving targets based on market intelligence and business dynamics
• Business Execution: Improved business execution targets (27M USD) through ensuring positive cash flow and on-time delivery
• Customer Relationships: Maintained strong relationships with key customers through regular visits, feedback, and follow-up, ensuring high client satisfaction based on net promoter scores

Company industry:
Electric Power Production & Transmission
Job role:
Management

Regional Sales Manager

January 2012 - January 2017

ABB

Dubai, United Arab Emirates

January 2012 - January 2017

• Sales Achievement: Accomplished sales and revenue targets by promoting and selling products and solutions across various sectors, doubling sales volume year on year
• Major Wins: Secured world’s largest single order for a 50/60Hz frequency converter worth over 6M USD
• Initiative Leadership: Led the Data Centre Initiative to promote all ABB products and solutions across the MEA region by centralizing communication and creating a unified customer interface
• Entrusted Assignments: Responsible on Integration between ABB and Power One for solar PG in the ME and promoted as Energy Efficiency Ambassador and Digitalization to assist in business growth and driving demand

Company industry:
General Engineering Consultancy
Job role:
Sales

Sales Management

January 2008 - January 2011

Bond Communications LLC

Dubai, United Arab Emirates

January 2008 - January 2011

• Achieved sales targets over 30 MUSD, and forecasted quarterly and yearly sales for solutions and service
• Diversified business activities in Abu Dhabi and northern Emirates through developing sales and qualifying company to bid on upcoming tenders and generate an additional 30% sales pipeline
• Met Client 100% expectation in terms of Budget, Time and Quality by offering tailored and customized offering
• Encouraged Meetings with Clients and Suppliers on regular basis to qualify company and increase winning chances
• Developed specific plans to ensure growth both long and short-term

Company industry:
General Engineering Consultancy
Job role:
Sales

Project Management

January 2005 - January 2007

Siemens

Dubai, United Arab Emirates

January 2005 - January 2007

• Led 8 technicians for installation and commissioning of 1500 cameras and over 120 DVRs During Asian Games
• Accomplished one of first projects CCTV system installation compliant to Dubai Police Requirement and consultant approval based on schedule at Atlantis Hotel
• Supervised installation of Access Control System for Back of House and Gate Barriers with Long Range Readers at Atlantis Hotel

Company industry:
Construction & Building
Job role:
Security

Education

HEC

June 2024

June 2024

Master's degree, Executive MBA Program-

France

GPA (rating): Good

GPA (rating): Good

American University of Beiru

June 2004

June 2004

Bachelor's degree, Bachelor of Engineering-

Lebanon

GPA (percentage): 80%

GPA (percentage): 80%

Al Mawakeb School

June 1999

June 1999

High school or equivalent, High School-

United Arab Emirates

Skills

Sales Presentations
Expert
Sales Presentations
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Tendering
Expert
Tendering
Expert
Operation
Expert
Operation
Expert
CASH FLOW
Expert
CASH FLOW
Expert
SALES
Expert
SALES
Expert
INTEGRATION
Expert
INTEGRATION
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
REGISTRATION EVALUATION AUTHORISATION AND RESTRICTION OF CHEMICALS (REACH) REGULATIONS
Expert
FORECASTING
Expert
FORECASTING
Expert
INSTALLATION
Expert
INSTALLATION
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
CLOSED-CIRCUIT TELEVISION SYSTEMS (CCTV)
Expert
CLOSED-CIRCUIT TELEVISION SYSTEMS (CCTV)
Expert
MARKET INTELLIGENCE
Expert
MARKET INTELLIGENCE
Expert
NET PROMOTER SCORE
Expert
NET PROMOTER SCORE
Expert
OPERATIONS
Expert
OPERATIONS
Expert
BUDGETING
Beginner
BUDGETING
Beginner
MARKETING
Expert
MARKETING
Expert
UTILITIES
Expert
UTILITIES
Expert
MICROSOFT ACCESS
Expert
MICROSOFT ACCESS
Expert
PHOTOGRAPHY
Expert
PHOTOGRAPHY
Expert
POLICE
Expert
POLICE
Expert
REQUIREMENTS
Expert
REQUIREMENTS
Expert
SIEMENS NIXDORF HARDWARE
Expert
SIEMENS NIXDORF HARDWARE
Expert
BACKUP
Beginner
BACKUP
Beginner
Sales Presentations
Expert
Sales Presentations
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Tendering
Expert
Tendering
Expert
Operation
Expert
Operation
Expert

Languages

Arabic
Expert
English
Expert
French
Expert

Training and Certifications

Training
ABB certificates - please see attached list
ABB
Jan 2015
Show credentials

Hobbies

  • Scuba Diving