Regional Manager Communications EMEA
Maximus Gulf
مجموع سنوات الخبرة :11 years, 0 أشهر
Recruited to lead the internal and external communications across the EMEA region, overseeing marcom teams in UAE, KSA, Italy, Sweden, South Korea and
Singapore, I was tasked to build governance standards and controls to ensure consistent brand usage and messaging across all countries.
led brand transformation and awareness campaigns at Shams. I planned media networking events and established strong government relations to position
Shams as a transformation leader in Sharjah. I managed PR strategy and monitored media reports for brand efficiency. During this time, I have also used my
expertise in crisis and reputation management to safeguard the brand and elevate its reputation.
Headhunted to lead the Brand & Communication functions within the new Corporate Marketing Department established as part of Emirates Post transformation journey. The role includes acting as the brand custodian, all the while maintaining a consistent brand positioning across all marketing & communication channels. Wider remit covers handling Internal & External Communication of the organization across the UAE.
Headhunted into a strategic role reporting directly to the CEO to lead the transformation of an 83 years old brand in collaboration with external branding agencies. This includes the guardianship of the brand in addition to planning and implementation of a new Communication Strategy across Social Media and Public Relation platforms.
Recruited to into a senior role to lead the Marketing & Business Development managing a team of 6 marketing & sales professionals responsible for identifying potential opportunities in UAE market and increasing sales revenue.
Recruited into a client facing service capacity to evaluate, pitch and manage multiple key branding projects nationwide. Focused on helping customers make rebrand decisions as well as building new brands from ground level up.
English Literature (British and Commonwealth)