Marketing Manager
Samsung Electronics
Total des années d'expérience :16 years, 6 Mois
Job Title: Marketing Manager for IM Division (Mobiles, Wearables, and Tablets) - GCC Region
Developing, executing, and managing Go-to-Market plans for the entire mobile device portfolio across GCC in conjunction with key internal & external stakeholders (retail / sales teams, channel partners, media, PR & advertising agencies)
Rolling out world class integrated Marketing campaigns with the ultimate goal of enhancing brand power, market share and sales
Leading Mobile Experiential Marketing projects including partnerships & sponsorships.
Creating unique and targeted roadshows in key locations across UAE & GCC, which is a major tool to guarantee consumers interaction and overall positive experience
Establishing influencers program across UAE & GCC Region (Best Practice 2016)
Initiating and facilitating market research activities to gain actionable customer insights
Identifying & developing strategic alliances with key partners for co-promoting devices & creating new cross selling opportunities
Proactive and continuous monitoring of competitive activities & implementing swift counter actions
Forecast & budget efficient management (2M USD+) in line with business target & ROI objectives
Reporting to Head of Marketing
Directing Samsung Electronics DM activities among Levant Area (Jordan, Iraq, Lebanon)
throughout all their business units (Mobiles, TV’s, Home Appliances, Corporate, and IT)
Directing City Mall Account ATL, BTL, and Online activities in Jordan Market
Imposing strategies to client and give the full support and marketing solutions to achieve the client financial objectives
To drive business growth through existing clients, and developing proactive action plans
Produce and monitor accurate and clear forecasting based on competitors and market analysis
Managing a team of 7 personnel, set their R&R, KPI’s, and evaluate their performance to ensure the agency has the correct level of skills to grow the accounts
Monitor all the planning & implementation period after the annual strategies are set
Research and planning for new advertising idea’s, production tools, and latest technologies to introduce to the Levant markets and doing a feasibility study to back it up
Job Title: Marketing Manager for Home Appliances - Levant Region
Managing the line-up orders for each country based on Marketing research outcome.
Heading the Marketing strategy and direction for LG Home Appliances in the Levant Markets
Managing the annual budget and spend optimization
Planning, managing, and evaluating all Home Appliances ATL, BTL, Online, and Social Media activities held throughout the year
As a certified trainer, where I have managed to give product training for dealers, partners, and distributors. As well as training ground salesmen within different sales channels on the art & skills of selling.
Responsible for the Home Appliances brand image and improving the Brand Funnel Survey index through regional partners and product activations
Conducting regional and/or digital survey's to better understand the consumer behavior and ultimately drive better sales figures.
Reporting Marketing activities by evaluating each activity based on its ROI and Best Practice Method.
Monitoring competitors movements to forecast the effect on LG brand positioning in each product line up
Managing a team, set roles & responsibilities, and coordinate between them, in addition to day to day supervision.
Managing & monitor out sourced floor sales men in different sales channel, and evaluating them based on product display, POP material display, communication skills with clients, and sales figures.
Closing promotional deals with different sales channels (Dealers, Specialty shops, Hyper markets)
• Coordinating fully staffed catering events to the highest standards as per client’s request, need, and occasion, according to Romero group quality.
• Managing and coordinating Romero group events and organizing data sheets, sponsors, and making sure all aspects of the events are performed to the highest standard and customer satisfaction.
Organizing workshops, lectures, and training programs to provide both Private &Public sectors with top of the line training & consultancy services performed by professional trainers from all around the Arab countries.
