Larbi Meddoun, Financial Product Manager

Larbi Meddoun

Financial Product Manager

FinKeyZ

Location
Morocco - Casablanca
Education
Master's degree, Alternative Finance
Experience
12 years, 0 Months

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Work Experience

Total years of experience :12 years, 0 Months

Financial Product Manager at FinKeyZ
  • Morocco - Casablanca
  • My current job since March 2020

As FinKeyZ founder, I crafted B2B SaaS and B2B2C AI-driven fintech solutions for millennials, Z Gen, and Alpha in the Moroccan and GCC markets. Utilizing agile methodologies and collaborating with banks, payment gateways, and marketplaces, I established and sustained successful partnerships. Our innovative solutions, featuring financial education, empower end-users to optimize their personal finances, resulting in a remarkable 40% savings boost.

● Orchestrated impactful sales meetings, securing three contracts averaging $75, 000 each with financial institutions.
● Applied agile methodologies to streamline FinKeyZ, achieving a commendable 25% reduction in project creation and validation
time.
● Enhanced the business model through strategic market research, resulting in a noteworthy 30% increase in annual revenue.
● Contributed to ongoing product innovation through the development of user-friendly features.
● Demonstrated effective project management, maintaining a 95% on-time delivery rate, and achieving a 10% cost savings.
● Facilitated collaborative design thinking and UX/UI workshops.
● Led cross-functional teams in developing a buy-side virtual financial assistant algorithm, resulting in a 30% increase in end-user
decision-making speed and a 20% rise in investment return.
● Developed comprehensive business cases for fintech verticals, including banking, retail, travel, and real estate.

Digital Project Manager at B-Sensei
  • Morocco - Casablanca
  • March 2018 to March 2020

As founder of B-sensei, my team and I collaborated with BNP Paribas Morocco to develop and deploy a fintech solution for 500, 000 Moroccan clients, aimed at promoting financial inclusion and savings. We secured $450k in pre-seed funding.

● Collaborated with an 8+ manager to transform the product vision into user stories and a backlog.
● Facilitated communication and coordination between business units.
● Project oversight (risk, budget quality) and the setting up and monitoring of KPIs (CAC, TTM, revenue growth, etc.)

PMO at Bnp Paribas
  • Morocco - Casablanca
  • January 2019 to February 2020

During my four-year career at BNP Paribas, I led significant initiatives while excelling in two critical roles that showcased my agility and strategic thinking.

● Assisted in the successful launch of two financial education and inclusion products with over 50, 000 users.
● Develop and cement relationships with the local ecosystem (ten start-ups, five incubators, and three tech accelerators)
● Contributed to the development of a new mobile banking app that digitized loan grants, reducing approval time by 80%

Relationship Manager at Bnp Paribas
  • Morocco - Casablanca
  • June 2016 to December 2018

● Identified four market business opportunities with a combined value of more than $5 million.
● Achieved the conversion of five prospects into clients by tracking performance objectives.
● Conducted financial analysis on projects in the real estate, industry, and agriculture sectors.
● Appraised and evaluated the credit portfolio's quality for ten companies.
● Ensured KYC, KYD, KYT, and AML compliance in all customer interaction.

Investment Analyst at SPIM- Property development
  • Morocco - Casablanca
  • August 2012 to September 2014

● Secured a $1.5 million loan to fund the future real estate projects' financial needs.
● Led the marketing team that converted over half of the prospects for four housing projects into buyers.
● Manage internal processes such as collaborating with diverse stakeholders, mentoring 10 individuals, and conducting two
workshops.

Business Analyst at European investment Bank
  • Luxembourg - Luxembourg
  • March 2010 to April 2011

● Participated in the implementation of the accounting, financial, and monitoring framework for the $780 billion European bailout fund.
● Created financial statements that followed IFRS standards for ten EIB clients in Eastern Europe and Africa
● Produced Excel management reports for monitoring ten bank mandates.

Securities Trader at Societe Generale Corporate and Investment Banking
  • France - Paris
  • January 2008 to September 2008

● Establish, analyse, and implement the daily profit and loss report for the desk's manager (derivates, plain vanilla products)
● Reported on and covered positions using an intra-desk borrowing approach, averaging $30 million per day.

Education

Master's degree, Alternative Finance
  • at Durham University
  • September 2015
Master's degree, Banking And Finance
  • at Central School Of Lille – Skema Business School
  • July 2009

Specialties & Skills

Entrepreneurial Experience
Startups
Product Innovation
Digital Innovation
Product Management
Gestion de produit
Communication
Teamwork
Digital
Esprit d'Analyse
Flexibilité et Adaptabilité
Vision produit

Languages

Arabic
Native Speaker
French
Native Speaker
English
Expert