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larbi meddoun, Managing Director And Founder

larbi meddoun

Managing Director And Founder·FinKeyZ

Morocco

Master's degree, Banking And Finance

Work experience

Total years of experience: 11 years, 2 months

Managing Director And Founder

March 2020 - April 2024

FinKeyZ

Casablanca, Morocco

March 2020 - April 2024

Founded and spearheaded FinKeyZ, a fintech startup specializing in AI-driven solutions for financial inclusion and personalized advice, achieving a 40% increase in user savings through agile, AI, and ML strategies.

• Spearheaded AI-driven fintech solutions, boosting user engagement by 50%.

• Orchestrated market analysis, achieving a 30% revenue surge through AI/ML.

• Built a virtual financial assistant, accelerating decision-making by 30% and driving product adoption with user-centric features.

• Spearheaded project management initiatives, guaranteeing on-time delivery, and cultivating a culture of innovation.

• Identified customer needs, driving product adoption with user-centric features.

Company industry:
Financial Services

Product Manager Consultant (FinTech/Proptech)

November 2023 - February 2024

Yakeey – Yamed Group

Casablanca, Morocco

November 2023 - February 2024

• Streamlined home financing solutions, achieving a 30% improvement through strategic product development and market analysis.

• Collaborated with cross-functional teams (engineering, AI, and design teams) to develop and launch products, reducing approval times by 20% and enhancing the user experience.

• Championed agile product management, reducing delivery timelines by 25% and boosting team efficiency by 40% through a data-driven approach.

• Cultivated stakeholder communication, achieving 30% greater project alignment and propelling product delivery within the PropTech landscape.

Company industry:
Financial Services
Job role:
Information Technology

IT Product Manager

April 2023 - November 2023

OCP Group

Casablanca, Morocco

April 2023 - November 2023

• Collaborated on Tourba Venture with BCG, onboarding 400+ farmers in 5 months across 20, 000ha, leveraging agile methods for user-centric design.

• Defined user stories for app V1, fostering cross-Functional collaboration with engineering and AI teams, leveraging data science for models and satellite analysis.

• Facilitated communication between farmers, BCG, and internal teams, ensuring project alignment and timely delivery.

Company industry:
Energy & Renewables

Managing Director And Founder

March 2018 - March 2020

B-SENSEI

Casablanca, Morocco

March 2018 - March 2020

• Founded B-Sensei, a startup focused on advancing financial inclusion for 500, 000 clients. Led cross-functional teams, secured funding ($100K), and drove scalable innovation.

• Integrated B-Sensei into BNP Paribas, enhancing client financial capabilities with innovative savings solution.

• Implemented project management, prioritizing risk, budget, quality management for operational excellence.

Company industry:
Financial Services

PMO

January 2019 - February 2020

Bnp Paribas

Casablanca, Morocco

January 2019 - February 2020

• Launched innovative mobile app solutions at BNP Paribas, benefiting 50, 000+ users and reducing loan processing times by 80%, showcasing digital innovation.

• Forged strategic partnerships with startups, incubators, and accelerators, supercharging innovation and accelerating solution development within the FinTech ecosystem.

Company industry:
Banking

Relationship Manager Corporate Banking

June 2016 - December 2018

Bnp Paribas

Casablanca, Morocco

June 2016 - December 2018

dentified and converted four market opportunities, generating $5M in revenue, by conducting financial analyses and ensuring compliance.

• Strengthened risk management, maintaining compliance with financial standards for a portfolio of clients and fostering trust and regulatory adherence.

• Developed and maintained relationships with clients, providing financial advice and solutions to enhance revenue and manage risk.

Company industry:
Banking

Business Analyst

August 2012 - August 2014

SPIM Property Development

Rabat, Morocco

August 2012 - August 2014

• Spearheaded strategic marketing, driving sales growth and conversions (50% of prospects into homeowners). Forged alliances, boosting project visibility and sales conversions.

• Enhanced project visibility, driving sales growth (+20%) and strategic alliances with real estate brokers.

Company industry:
Real Estate

Finance Analyst

March 2010 - April 2011

European Investment Bank

Luxembourg, Luxembourg

March 2010 - April 2011

• Implemented financial oversight frameworks for a $780B fund, creating IFRS-compliant financial statements to improve transparency.

• Ensured robust financial management and compliance for clients, enhancing trust and transparency.

• Conducted financial analysis to identify investment opportunities, assess risk, and ensure compliance with investment criteria.

Company industry:
Banking

Education

Durham University

September 2015

September 2015

Master's degree, Banking And Finance

United Kingdom

GPA (rating): Very good

GPA (rating): Very good

MSc in Alternative Finance

Ecole Des Ponts Paristech

July 2012

July 2012

Master's degree, MBA

France

GPA (rating): Very good

GPA (rating): Very good

MBA in International Business ( Finance/Strategy)

Central School Of Lille – Skema Business School

July 2009

July 2009

Master's degree, Financial Markets & Investments

France

GPA (rating): Good

GPA (rating): Good

Skills

Business Modeling
Expert
Business Modeling
Expert
Corporate Banking
Expert
Corporate Banking
Expert
Software Project Management
Expert
Software Project Management
Expert
Agile Project Management
Expert
Agile Project Management
Expert
Digital Innovation
Expert
Digital Innovation
Expert
Esprit d'Analyse
Expert
Esprit d'Analyse
Expert
Customer-focus
Expert
Customer-focus
Expert
Teamwork
Expert
Teamwork
Expert
Entrepreneuriat
Expert
Entrepreneuriat
Expert
Gestion de produit
Expert
Gestion de produit
Expert
Business development
Expert
Business development
Expert
Communication
Expert
Communication
Expert
Flexibilité et Adaptabilité
Expert
Flexibilité et Adaptabilité
Expert
Vision produit
Expert
Vision produit
Expert

Languages

Arabic
Native Speaker
French
Native Speaker
English
Expert

Hobbies

  • Fintech; Innovation; Startup; Entrepreneurship
    First award at three open innovations. The first one organized by BNP Paribas in Africa, and the one second one jointly organized by the Moroccan central bank and Paris Europlace and finally the third one by the The European Union. The common denominator of those 3 challenges : Innovation in the fintech industry .