CEO
XXXLutz
Total years of experience :20 years, 7 Months
-To turnaround to profitability
-Plan expansion
-Optimise range for biggest profitability
-Improve customer experience through change management
- Create the business plan for the 3 countries to decrease overheads
and return Croatia to profitability with in 12 month which is at the
moment 9% ahead of budget.
- Reorganize the marketing plan to increase visitors in the first 6
month by 6% over last year at this moment 8.5% over
- Set clear goals with follow up in all 3 country organization to help
with increasing the average ticket and conversion rate.
- Setting KPI’s and their follow up method for all stores and HO
departments, Purchasing, HR, Organization, Marketing and
Finance
- Help plan the store expansion for Romania and Croatia with
another 2 stores
- P&L responsible.
- Set individual leadership goals and trainings for the management
group.
- Lead over 500 people
-Crease a strategy with the management group to get kika back to
profitability
- Set up feedback channels from the store and the HO like 6 monthly
appraisals and once every 2 years with 360 degree feedback.
- Set clear goals for the store and HO to ensure everyone works in
unison.
-Set a training plan for the country for techniques and leadership.
- Open the stores with routines and procedures for them to work
properly from the opening.
- Support the franchisee in the buildup of the store with time plans
and requirements, shop fittings, logistical issues, merchandising
and marketing for Moscow, Samara, Krasnodar and Tel Aviv.
- Project management for buildup of the store in the CEE and
Moscow and Samara franchise
- Set up KPI’s to benchmark against existing stores in the group
- Project manager for the creation of written concepts within the
entire group
- Opened two 22.500m2 stores, in Riyadh and Dhahran with a total
of 350 staff members.
- Organize the hiring of almost 500 coworkers for the Riyadh and
Dhahran store opening in November and May.
- Set up a 2000m2 training store in Riyadh and run 55.000 hours of
training for the staff with the management group and suppliers for
the coworkers.
- Analyse the store KPI’s and create action plans to increase sales
for a better bottom line
- P&L responsible
- Created a benchmark for the stores to reach the KPI’s
- Create a succession plan for the future stores.
- Created and implemented retail business plan to achieve 10%
home furnishings market share in the Twin Cities. Initial year
strategy resulted in a sales performance 43% above goal that has
continued in the second year of operation.
- Directing sales performance of 16 managers and 280 coworkers.
55% of stores business areas rank nationally in the top 5% since
opening.
- Conducting international store audits identifying commercial potentials.Stores complying with audit results increase sales by an average of 7%.
- Directing Twin Cities’ marketing promotions attracting over 3 million visitors annually, making it one of IKEA North America’s most successful stores in the first two years of operation.
- P&L responsible