Loreen Salloum, HR Director

Loreen Salloum

HR Director

BESIX

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Human Resources
Experience
20 years, 0 Months

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Work Experience

Total years of experience :20 years, 0 Months

HR Director at BESIX
  • United Arab Emirates - Dubai
  • June 2016 to February 2024

• Responsible for establishing the HR strategic and operational agenda while influencing Senior Management directly.
• Developed and executed employee engagement initiatives that led to an enhanced organizational culture, fostering increased employee loyalty, connectivity and commitment.
• Beyond influencing decision-making during management changes, I put forth strategies to facilitate successful changes and assisted employees in adapting.
• To enhance the leadership skills and styles of our top leaders, I provided innovative techniques to management as I served as a bridge between the organization and the employees.
• During the cultural transformation, I was part of the process to realign the culture to its vision & core values.
• Revamped the grading system; designation alignment and compensation & benefits by developing a matrix based on the organization structure.
• Analyzed and identified the company training & recruitment needs to devise and deliver targeted acquisition strategies with highly successful results.
• Revised and improved the entire Performance Management and Appraisal structure to encourage a more positive and effective experience for all levels of the workforce, feeding into greater retention rates.
• Successfully championed a 5-day work life balance approach within the culture to promote staff wellbeing.

HR Consultant at Stuffed Burgers & Co.
  • United Arab Emirates - Dubai
  • January 2016 to June 2016

KEY ACHIEVEMENTS
• Developed and implemented the full bespoke range of HR training programs; policies and procedures for the new start-up company, pivotal to the CEOs understanding of the strategic importance and development of HR.
RESPONSIBILITIES
• Conducted the initial recruitment for the business, implemented and facilitated the new staff induction program.
• Designed and delivered training sessions for the new staff team covering product knowledge and customer experience to ensure the optimum opening service.
• Created an appraisal system for the company and authored a policy manual for the team promoting best practice.

Regional HR Senior Business Partner at OiLibya
  • United Arab Emirates - Dubai
  • April 2014 to December 2015
Learning and Development Manager at Purple Cube
  • United Arab Emirates - Dubai
  • April 2012 to March 2014

Purple Cubed, UK, based in Dubai, UAE
KEY ACHIEVEMENTS
• Facilitated innovative and informative HR training to enable key names in the local Hospitality industry to develop soft skills, including La Petite Maison, Radisson Bleu, Media One and Cosmopolitan Hotels.
• Enabled organizations to retain their competitive edge through the recruitment and retention of top-level talent.
RESPONSIBILITIES
• Liaised with subject matter experts to create engaging and highly relevant content, devised ways to enhance delivery.
• Presented to a large number of General Managers across the UAE, upskilling them in all areas of HR management.

Territory HR Manager, Middle East (UAE & KSA) at Limited Brands – Retail
  • United Arab Emirates - Dubai
  • May 2010 to March 2012

KEY ACHIEVEMENTS
• Given responsibility for an international territory in recognition of an ongoing exceptional contribution to the brand.
• Delivered brand expertise within the region, facilitated growth and development of franchise partners Alshaya- Al Hokair- Liwa through advice, guidance, coaching and additional value activities to promote the brand.
• Established chain of command and leadership structures in stores and in the area structures, identifying gaps in provision and ensuring a clear framework for ultimate customer service satisfaction.

HR Business Partner for Eastern Canada | HR Manager at Limited Brands – Retail (Canada)
  • Canada - Montreal
  • September 2003 to February 2010

KEY ACHIEVEMENTS
• Liaised with top management executives, business lawyers and line managers across the company to implement HR policies in line with employment law and influence strategic direction for the unification of the Canadian business.
• Achieved promotion to HR Manager in 2008 in recognition of the outstanding contribution made to the company.

Education

Bachelor's degree, Human Resources
  • at Concordia University
  • December 2024
Bachelor's degree, Bachelor Degree - Human Resources & Business Management,
  • at Concordia University
  • December 2003
Bachelor's degree, Human Ressource
  • at CONCORDIA UNIVERSITY
  • June 2003
Diploma, Diploma – Business (D.E.C)
  • at John Abbott College
  • June 2000

Specialties & Skills

HR Management
Human Resource Strategies
Change Management
Leadership
Human Resources
CUSTOMER EXPERIENCE
COMMUNICATIONS
EMPLOYEE RELATIONS

Languages

French
Expert
English
Expert
Arabic
Intermediate

Hobbies

  • Reading, leadership coaching