Marketing Manager
Places App, KMA Tech
Total years of experience :6 years, 9 Months
Responsible for leading a marketing department of 4 to successfully increasing productivity of downloads and in-app purchases by 25% each quarter. Tracking Google analytics, setting clear KPIs, B2B and B2C activations, establishing a presence within the market to generate revenue and deliver on ROI and lead generation for a start-up company. Producing captivating campaigns for both iOS and Android via Google Play and Apple App Store. In Addition, these campaigns flowed into Meta Ads, Linkedin and TikTok campaigns. Collaborated with sales, developers, finance and logistics departments to influence critical business growth outcomes and manage budget. Led external agencies to develop products and promotions, analyse sales, manage trade shows, purchase media and conduct PR. Supported senior leadership by continuously identifying opportunities for new marketing campaigns. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
Outlining and executing a thorough marketing strategy for a private investment company handling a portfolio of budget and luxury hotels. Delivered effective campaigns to increase direct bookings by 20% and reduce high commission rates paid to third party booking sites. Using CRM software such as GuestRevu to enhance customer experience post-stay, whilst using this information to improve guest-experience pre-stay. Continuously improving on SEO and Google ads to achieve the lowest CPC and CPA number for business in peak periods for bookings.
Marketing Executive for one of the UKs biggest beverage wholesalers, responsible for all creative and marketing content for B2B clients. Delivering Bi-Weekly email newsletters to update Head Buyers at department stores such as Harrods and Selfridges, restaurant owners and cafe owners on products in-stock. Illustrating a media pack using Canva, Photoshop and other graphic design tools for the sales team to present to potential leads, to close over 70% of their deals. Increased efficiency, effectiveness and profitability by managing team productivity, costs and budgets. Conducted financial analysis to management on the delegation of funds used from a sizeable marketing budget for online ads. Negotiated with contractors and vendors to provide cost friendly contracts. Created video content to enhance social media platforms using Final Cut Pro and CapCut.
Creating a social media strategy and content plan for mens department in Selfridges to grow following by 10% each season. Implemented giveaways, competitions and promotional campaigns to develop brand awareness and boost customer engagement. Managed smooth operations and communicated timely updates to coordinate administrative activities. Researched current social media trends and audience preferences for maximum post performance.
