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LATEFAH ALDURYAM, أخصائي تطوير أعمال

LATEFAH ALDURYAM

أخصائي تطوير أعمال·Riyad Bank

Saudi Arabia

Master's degree, الإداره المالية والمحاسبة -Financial management and accounting

Work experience

Total years of experience: 11 years, 3 months

أخصائي تطوير أعمال

April 2022 - Present

Riyad Bank

Riyadh, Saudi Arabia

April 2022 - Present

تطوير أعمال - البطاقات الائتمانية

بنك الرياض 2022 - 2026

* تقديم حلول وخدمات البطاقات الائتمانية والمنتجات المصرفية
* إدارة برامج الولاء والمكافآت (نقاط، أميال، مزايا السفر)
* تنفيذ استراتيجيات رفع المبيعات وتحقيق الأهداف
* تطبيق معايير مكافحة غسل الأموال (AML) والامتثال التنظيمي
* بناء علاقات طويلة الأمد مع العملاء وتعزيز الولاء
* بناء خطط استراتيجية لزيادة فاعلية المنتج بطريقة تنافسية
* جذب العملاء الجدد في وضع سياسات لجذبهم ولائهم
* استقطاب وبناء علاقات مع شركاء استراتيجيين من قطاعات مختلفة، والتفاوض على اتفاقيات تحقق منفعة متبادلة للطرفين، بما يساهم في تنويع الخدمات المقدمة للعملاء، وتعزيز القيمة المضافة للمنتجات، ودعم نمو الأعمال وزيادة القدرة التنافسية.
* ______

Company industry:
Financial Services
Job role:
Banking

General Banking Officer, , Business Development ,Customer Relationship Management

April 2022 - September 2025

Riyad Bank

Riyadh, Saudi Arabia

April 2022 - September 2025

‏- Promoted and managed credit card products and banking services.
‏- Managed loyalty and rewards programs, including points, air miles, and travel-related benefits.
‏- Implemented sales growth initiatives and supported business development objectives.
‏- Ensured compliance with Anti-Money Laundering (AML) regulations and internal policies.
‏- Built and maintained long-term customer relationships to enhance loyalty and retention.
- Identified and developed strategic partnerships with organizations across various sectors, led negotiations to establish win-win agreements, expanded customer value through strategic collaborations, enhanced product offerings, and contributed to business growth, revenue generation, and competitive positioning

Company industry:
Banking
Job role:
Banking

مسؤول منتجات وخدمات مصرفية – الاحتفاظ بالعملاء

January 2017 - January 2022

Emirates بنك الإمارات دبي الوطني

Riyadh, Saudi Arabia

January 2017 - January 2022

* إدارة المنتجات والخدمات المصرفية (حسابات، بطاقات، تمويل)
* تحسين تجربة العميل وتعزيز الاحتفاظ بالعملاء
* معالجة الشكاوى والطلبات والاقتراحات
* رفع ومتابعة الطلبات مع الجهات المختصة
* استخدام الأنظمة البنكية: CRM، VISION، FINONE، FINCAL، CET، WAY4

Company industry:
Banking
Job role:
Banking

Banking Products & Services Officer – Customer Retention

January 2017 - January 2022

Emirates NBD Bank

Riyadh, Saudi Arabia

January 2017 - January 2022

Managed banking products and services, including accounts, credit cards, and -
.financing solutions
.Enhanced customer experience and supported customer retention initiatives -
.Handled customer complaints, requests, and suggestions professionally -
.Submitted and followed up on customer requests with relevant departments -
.Utilized banking systems including CRM, Vision, FinOne, Fincal, CET, and Way4

Company industry:
Banking

Sales And Customer Service Representative

January 2016 - September 2017

Dallah Hospital

Riyadh, Saudi Arabia

January 2016 - September 2017

I worked for Dallah Hospital as a customer service representative, carrying out administrative tasks to coordinate doctors’ appointments, adding each case to the appropriate doctor, responding to patients’ inquiries, benefiting from the medical services that are provided, and coordinating appointments for them.

Company industry:
Medical Clinic
Job role:
Administration

أخصائي علاقات عملاء

January 2016 - January 2017

مجمع دلة الطبي

Riyadh, Saudi Arabia

January 2016 - January 2017

* تنسيق المواعيد والاستفسارات والشكاوى
* إدخال البيانات وإدارة الملفات
* تنفيذ المهام الإدارية اليومية ودعم العمليات التشغيلية

Company industry:
Medical & Healthcare Equipment
Job role:
Customer Service and Call Center

تدريب إداري

June 2015 - November 2015

جمعية إنسان لرعاية الأيتام

Riyadh, Saudi Arabia Hybrid

June 2015 - November 2015

* إدارة الملفات والسجلات
* تقديم خدمات اجتماعية للمستفيدين
* تنظيم الفعاليات والأنشطة
* دعم الأعمال الإدارية

Company industry:
Non-profit Organization
Job role:
Administration

تدريب أخصائي اجتماعي – المجال

June 2014 - October 2014

مؤسسات تعليمية

Riyadh, Saudi Arabia Hybrid

June 2014 - October 2014

* متابعة الحالات الطلابية والدعم الإرشادي
* إعداد خطط علاجية لتحسين الأداء السلوكي والتعليمي
* تنظيم الأنشطة والفعاليات المدرسية

Company industry:
Primary, Prep, & Secondary School
Job role:
Administration

Education

Leeds College for Professional Training

August 2024

August 2024

Master's degree, الإداره المالية والمحاسبة -Financial management and accounting

United Kingdom

GPA (rating): Excellent

GPA (rating): Excellent

Abha Chamber of Commerce

April 2021

April 2021

Diploma, Technical and Vocational Training Corporation

Saudi Arabia

GPA (percentage): 71%

GPA (percentage): 71%

General Business Administration specializes in everything related to administration, its policies, the method of financial management, the organizational foundations of organizations, and an overview of human resources and their management.
View attachment

Princess Nora University

May 2016

May 2016

Bachelor's degree, A social service Bachelor Degree

Saudi Arabia

GPA (point): 4 out of 5

GPA (point): 4 out of 5

The field of community relations and fields, the arts of dealing with others, various community projects, the field of humanitarian services and charities
View attachment

Skills

Client Retention
Expert
Client Retention
Expert
Bank Relations
Expert
Bank Relations
Expert
Customer Support
Expert
Customer Support
Expert
Banking
Expert
Banking
Expert
Retail Banking
Expert
Retail Banking
Expert
MICROSOFT
Expert
MICROSOFT
Expert
BUSINESS MANAGEMENT
Expert
BUSINESS MANAGEMENT
Expert
KEYBOARDING
Expert
KEYBOARDING
Expert
Communicate With Others
Expert
Communicate With Others
Expert
Planning and development
Expert
Planning and development
Expert
customers service
Expert
customers service
Expert
Commitment - Accuracy
Expert
Commitment - Accuracy
Expert
Client Retention
Expert
Client Retention
Expert
Bank Relations
Expert
Bank Relations
Expert
Customer Support
Expert
Customer Support
Expert
Banking
Expert
Banking
Expert
Retail Banking
Expert
Retail Banking
Expert
BUSINESS ADMINISTRATION
Intermediate
BUSINESS ADMINISTRATION
Intermediate
ANTI MONEY LAUNDERING
Intermediate
ANTI MONEY LAUNDERING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CORPORATE FINANCE
Intermediate
CORPORATE FINANCE
Intermediate
CREDIT CARD APPLICATIONS
Intermediate
CREDIT CARD APPLICATIONS
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
CROSS FUNCTIONAL COLLABORATION
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
SOCIAL WORK
Intermediate
SOCIAL WORK
Intermediate
SOFTWARE DEVELOPMENT
Intermediate
SOFTWARE DEVELOPMENT
Intermediate

Social profiles

Languages

English

Expert

Arabic

Native Speaker

Training and Certifications

Certifications
Credit Officer Certificate
Microsoft Excel Certificate
English Language Course
دورة تدريبية في التحليل المالي
شهادة معتمدة في مسؤول ائتمان
شهادة معتمده في أساسيات الخدمات المصرفية
شهادة معتمدة في برنامج الإكسل من منصة دروب
شهادة العمل الحر
لغة إنجليزية
Financial Analysis Training
Credit Officer Certificate
Microsoft Excel Certificate
دورة تدريبية في التحليل المالي
شهادة المستشار الائتماني
الأكاديمية المالية
Dec 2020
Show credentials
شهادة الاختبار المهني في أساسيات مصرفية الأفراد
الأكاديمية المالية
Nov 2020
Show credentials

Training
برنامج جداول البيانات Excel
منصة دروب
Jun 2026
Show credentials
تقييم وتحليل الأداء المالي
الهيئة السعودية للمراجعين والمحاسبين SOCPA
Mar 2024
freencing practitioner certificate
وزارة الموارد البشرية والتنمية الاجتماعية
Jan 2025
ُEnglish Language course
Gulf Institute
Aug 2018

Hobbies and interests

Knowledge Enhancemen
Professional Development,
,Continuous Learning Reading,
والمعرفي
التطوير الذاتي
الرياضية
الانشطة
القراءة
الاطلاع
Knowledge Enhancemen
Professional Development,
,Continuous Learning Reading,
والمعرفي
التطوير الذاتي
الرياضية
الانشطة
القراءة
الاطلاع
Interested in playing sports

Interested in the field of health and sports, and participated in a number of participations in the University Club, in addition to my participation in the gymnasiums, due to the importance of health and activity for me. I believe that a healthy mind resides in a healthy body

Reading books

Interested in reading books, philosophy and psychology

Self development

Participation in several courses and seminars and reading books interested in this field

community volunteering

Participation with several bodies in community and voluntary work to serve the community