Corporate Commercial Manager
MADI International
Total years of experience :14 years, 0 Months
• Managing the Central Warehouse and Country Replenishment Orders of 66+ Vendors for 40+ Brands on a monthly basis
• Overseeing the Regulatory Compliance of Hair Care, Skin Care, Nail Care, Medical, and Electrical/Appliances with the prevailing rules and regulations in UAE, KSA, Qatar, Oman, and Bahrain
• Overseeing the pricing on a regional level of all new product/brand launches across multiple trade channels and promotions as per the margins defined by Profit Center by Subsidiary
• Vendor Relationship Management - Optimizing Terms and Conditions governing the relationship with Vendors and carrying out periodical Business Reviews
• Acquiring New Brands as per industry trends/ portfolio gaps
• Auditing and Reviewing all Agreements in place for Key Customers and Vendors
• Managing Pure Players/E-commerce Platforms (Noon, Amazon, Namshi, etc.) based on existing assortment along with listing of new item listings, liaising with warehouse for orders processing, consignment order transfers, etc.
• Brand Acquisition - responsible for identifying/acquiring new Brands/SKUs/ product portfolio based on market needs
• Contract Negotiation and Finalization with newly identified brands
• Development and Management of newly acquired and in-house brands with a 360 degree brand management approach
• Responsible for Market Research & Analysis on competition and trade channels for positioning the newly acquired and in-house brands (omni-channel brand screening)
• Go to Market Plan for newly acquired brands including but not limited to regulatory compliance, the development of marketing activities, social media and development of sales tools for the respective brands (ATL and BTL)
• Quarterly review and reporting to the management on the business development progress for each brand
• Develop, manage and execute brand business plan/trade marketing plan/marketing Activity, communication, media & PR plans based on brand strategy and positioning
• Develop, Manage and execute brand building requirements/ programs across Madi international work field as per set strategy & client expectation
• Conduct market research studies which covers all business-related aspects such as market dynamics, competitive analysis, price collections, client’s satisfaction, industry best practices, etc.
• Manage all brand communications & negotiations with international & local suppliers.
• Measures performance against agreed objectives and undertakes remedial action where appropriate;
• Leads the management of projects from concept to completion of all creative designs and deliveries;
• Full Brands Management (unlimited number of brands as per company’s requirement)
• Monitoring stock level of the brands, and identify product movement, excess stock and ensure that the set plans by supply chain is executed accordingly
• Ensure proper communication of all plans with respective people within the company such as sales teams and principles
• Manage Brands Portfolio & present all brands professionally to reflect the brands identity to distributors, acting as brand ambassador
• Identify new sales & marketing opportunities to increase turnover & Increase business through successful appointment of new distributors in a recognizable manner in the region
• Have strong analytical & negotiation skills to discuss business, set pricing strategy & negotiate it, margins, minimum order, yearly target & total turnover, payment terms and all related business agreement
• Define the strategy of brands into the export business for assigned distributors to maintain the brand image, standard and performance into the export business
• Ensure all sales activities are in accordance with company guidelines, policies and procedures
• Follow Up on accounts, handle client request & communicate regularly with the clients to inform about new product lines
Providing guidance and assistance to faculty and staff in all aspects of purchasing
• Ensuring that all purchasing is in line with regulations and laws related to purchasing and standard practices
• Preparing technical specifications for RFPs, including terms and conditions and evaluation criteria and developing bid documents and supplier bid lists to obtain competitive quotations on commodities and services
• Promoting the Purchase Department as an effective resource for addressing SCM issues
• Keeping constantly apprised of economic/business situations which affect the purchasing policy; making recommendations to adequately meet these changing conditions
• Developing and updating department procedures and interpreting policies to faculty and staff in their procurement needs
• Analyzing current procurement activities and recommending improvement through more efficient procurement methods, discounts, standardization, value analysis and cooperative purchasing
• Reviewing tenders and purchase award documentation in terms of quality delivery and pricing to award contracts with consensus from the respective department
• Preparing and maintaining accurate records and documentation on all solicitations, responses, purchases, contacts, correspondence, and related follow up
• Promoting and developing contact and liason with the external suppliers whether locally or internationally and ensuring proper communication channels with the R&D Department
• Interviewing current suppliers to improve levels of service and identifying new suppliers to develop and establish new sources of supply
• Collecting and reporting statistics to senior management to measure commodity and/or supplier performance and laws and regulations
• Coordinating and resolving problems with end user departments and suppliers such as A/P Invoice discrepancies
• Assisting Inventory Department in terms of shipments/transportation related discrepancies and variances
• Preparing valuation models, budgeting, and forecasting
• Providing valuation analysis
• Assessing company risk profiles and advising on risk management issues
• Reviewing and analyzing the business, operations, financial condition and prospects of the company
• Reviewing and assessing a company’s financial statements through ratio analysis and upcoming fundamental news
• Advising as to the timing, structure, and pricing of a proposed transaction
• Conducting market research and identifying potential industry-specific acquisition targets
• Preparation of financial reports, presentations, proposals, etc.
Internship in different departments
GPA: 3.93 Merit Scholarship received during 3 years of education at LAU Presidency Award received for having highest GPA in School of Business upon graduating