Lavina Dsouza

 Serve as an integral part of the Sales and Marketing Team.
 Maintain the No.1 Market share across all brands
 Achieve excellence in execution for Mondelēz International marketing and sales activities.
 Work closely with supplier’s trade marketing & sales strategy team during product launch and ensure the products and services meet market needs and execute on time and on budget.
 Team member during forecasting and demand planning
 Reporting of the KPI’s to the supplier & preparation of the Monthly business review
 Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels with the 6 P’s model objectives and Perfect Store initiatives.
 Roll the month by conducting sales trainings, set monthly objectives/ priorities & Monthly Activation Plan
 Developed customer business plan and account specific promotions and profitability
 Plan ahead for OOS situations and impact on sales
 Rollout and monitor the “Perfect Store” concept across the trade
 Integral team-member during annual budget and volume target for the year.
 Conceptualize and implement branding initiatives to drive Brand growth and channel growth
 Quantify and execute brand growth in increasing / enhancing the Share of shelf and increasing the Share of Display in all channels.
 Tracking the market trend & evolution and competitor activities
 Continuous improvement on “Quick Wins” within process
 Trained on SAP system, BEX, Business Object/ Intelligence, and Lean Six Sigma


Achievements:
- Optimized the spend on trade executions by reducing the cost of business to 23% on Revenue
- Conducted training for 3rd party promoter staff on how to deal with customers and importance of hygiene.
- Reinforced the monthly salesforce meeting and empowering the sales team to take authority over their customer base.
- Monitor the executions and implement as per the guidelines and within specified timeframe.
- Streamlining the process in WH related to POS
- Have all the executions implemented within the timeframe
- Currently trained and working on a Green Belt Project for Goods Destroyed and reduce the hit by 47%
- Successfully submitted a project on visibility for Cheese category on SOS and SOD.
- Integral member in Green Belt projects such as Sales Returns, Debit Notes and ROI by customer
- Working closely with the IT department in streamlining the manual process and automate the same.

 Handling channel sales for Office Imaging Systems & solutions in Goa and Ratnagiri (Maharashtra).
 Strategy & Timeline planning
 Planning and forecasting sales of product mix.
 PR & Handling of Media (Newspaper/ Magazines/ TV/ Radio/ Social Sites)
 Conducted training to Channel Partners.
 Liaison with Goa Chamber of Commerce and other Government institutions.
 Increased reach of the brand and maintain the no.1 position in market.

Achievements:
Achieved 34% growth in H1 vs LY
Expanded the channels institution by adding more partners
Bagged a Govt order of worth Rs 0.32 crore overthrowing all competition
Increased market share and maintain the no. 1 position in the region

 Spearheading the sales department for preparing the strategy for Palfinger Market in the East region.
 Execute plans within the approved budgets.
 Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
 Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.

 Achieving excellence in execution of Kraft Foods marketing and sales activities.
 Plan & Execute the CBP for all Trade Channels.
 Execute plans within the approved volume and budgets and monitor EDS.
 Serve as an integral part of the Sales and Marketing Team.
 Analysis highlighting GAPS and OPPORTUNITIES.
 Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels
 Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
 Gathering, recording and analyzing information relating to the sales. Collecting market data and be able to synthesize ideas and strategies based on the findings.
 Compile and interpret results and provide analytical support for Division Manager.
 Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
 Forecast and track marketing and sales trends, analyzing collected data
 Developed and implemented POPM Audit
 Preparation of yearly Budget and monthly targets to achieve the top line.
 Handled Roadshows and vision training for new launches.
 Gather information regarding SKU stock to forecast the replenishment of fresh stock
 Analysis of Slow moving Stock and preparation to liquidate the same.