Activity Manager
GTRC
Total years of experience :16 years, 0 Months
Serve as an integral part of the Sales and Marketing Team.
Maintain the No.1 Market share across all brands
Achieve excellence in execution for Mondelēz International marketing and sales activities.
Work closely with supplier’s trade marketing & sales strategy team during product launch and ensure the products and services meet market needs and execute on time and on budget.
Team member during forecasting and demand planning
Reporting of the KPI’s to the supplier & preparation of the Monthly business review
Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels with the 6 P’s model objectives and Perfect Store initiatives.
Roll the month by conducting sales trainings, set monthly objectives/ priorities & Monthly Activation Plan
Developed customer business plan and account specific promotions and profitability
Plan ahead for OOS situations and impact on sales
Rollout and monitor the “Perfect Store” concept across the trade
Integral team-member during annual budget and volume target for the year.
Conceptualize and implement branding initiatives to drive Brand growth and channel growth
Quantify and execute brand growth in increasing / enhancing the Share of shelf and increasing the Share of Display in all channels.
Tracking the market trend & evolution and competitor activities
Continuous improvement on “Quick Wins” within process
Trained on SAP system, BEX, Business Object/ Intelligence, and Lean Six Sigma
Achievements:
- Optimized the spend on trade executions by reducing the cost of business to 23% on Revenue
- Conducted training for 3rd party promoter staff on how to deal with customers and importance of hygiene.
- Reinforced the monthly salesforce meeting and empowering the sales team to take authority over their customer base.
- Monitor the executions and implement as per the guidelines and within specified timeframe.
- Streamlining the process in WH related to POS
- Have all the executions implemented within the timeframe
- Currently trained and working on a Green Belt Project for Goods Destroyed and reduce the hit by 47%
- Successfully submitted a project on visibility for Cheese category on SOS and SOD.
- Integral member in Green Belt projects such as Sales Returns, Debit Notes and ROI by customer
- Working closely with the IT department in streamlining the manual process and automate the same.
Handling channel sales for Office Imaging Systems & solutions in Goa and Ratnagiri (Maharashtra).
Strategy & Timeline planning
Planning and forecasting sales of product mix.
PR & Handling of Media (Newspaper/ Magazines/ TV/ Radio/ Social Sites)
Conducted training to Channel Partners.
Liaison with Goa Chamber of Commerce and other Government institutions.
Increased reach of the brand and maintain the no.1 position in market.
Achievements:
Achieved 34% growth in H1 vs LY
Expanded the channels institution by adding more partners
Bagged a Govt order of worth Rs 0.32 crore overthrowing all competition
Increased market share and maintain the no. 1 position in the region
Spearheading the sales department for preparing the strategy for Palfinger Market in the East region.
Execute plans within the approved budgets.
Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Achieving excellence in execution of Kraft Foods marketing and sales activities.
Plan & Execute the CBP for all Trade Channels.
Execute plans within the approved volume and budgets and monitor EDS.
Serve as an integral part of the Sales and Marketing Team.
Analysis highlighting GAPS and OPPORTUNITIES.
Execution of promotions and sampling campaigns, distribution, monitoring, pricing and merchandising objectives in all trade channels
Attend conferences to provide sales Team with information and proposals concerning the promotion, distribution, and pricing of company products or services.
Gathering, recording and analyzing information relating to the sales. Collecting market data and be able to synthesize ideas and strategies based on the findings.
Compile and interpret results and provide analytical support for Division Manager.
Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
Forecast and track marketing and sales trends, analyzing collected data
Developed and implemented POPM Audit
Preparation of yearly Budget and monthly targets to achieve the top line.
Handled Roadshows and vision training for new launches.
Gather information regarding SKU stock to forecast the replenishment of fresh stock
Analysis of Slow moving Stock and preparation to liquidate the same.