Lavina خوسيه

Consumer Marketing and PR Lead

HP (Hewlett Packard)

البلد: الإمارات العربية المتحدة - دبي
التعليم: ماجستير, PGDMM (Post graduate diploma in marketing management)
الخبرات: 5 years, 9 أشهر

الخبرة العملية

مجموع سنوات الخبرة :5 years, 9 أشهر

Consumer Marketing and PR Lead في HP (Hewlett Packard)

الإمارات العربية المتحدة - دبي
نوفمبر 2008 إلى فبراير 2012

Consumer Marketing
 Conceptualize, plan & implement brand building activities (ATL) i.e. print, online, outdoor media ensuring the best media mix, creativity and ROI
 Creative adaptation of central / global marketing assets to local requirements.
 Ideating developing and successfully implementing in-store product launch campaigns & promotions (in-store toolkits, POS material, etc.)
 Driving brand/product awareness campaigns through road shows & mall activations - managing all the BTL aspects
Personal achievement: Contributed extensively to the GITEX exhibition, in terms of creative concepts in different areas, development, deployment and coordinating on ground operations

Public Relations (PR)
 Planning, developing and implementing PR strategies
 Identify interview opportunities for key individuals in the top management.
 Product placement of star products in IT & Life style publications, pitch for product reviews to get the right exposure. Regularly liaising with these publications and answering enquiries from media
 Managing and organizing media events for product launch, exhibitions, etc.
Personal achievement: Constant networking with editors ensured a strong relationship with the publications thus harnessing it to deliver better and frequent coverage’s for PSG products & maintaining it’ no. 1 position in SOV (share of voice)

Earlier role in HP:
Programs lead (EMRP)
Management of strategic alliance funds i.e. Microsoft (under EMRP) that entail working closely with alliances in various co marketing / co branding activities, across different mediums

-  End to end management of mall activation, from concept, implementation to budgeting
 Rolling out retail umbrella promotions funded by alliances across stores
 Organizing periodic trainings & road shows for the retail & extended sales force
 Determine and manage the marketing budgets, by activity
 Responsible for alliance budget management

Marketing Executive في Panasonic

الإمارات العربية المتحدة - دبي
ديسمبر 2006 إلى أكتوبر 2008

 Conceptualize & implement appropriate ATL & BTL activities to achieve sales objectives in close cooperation with Sales team & distributors
 Conduct detailed presentations; giving information on up coming marketing activities to all in-house departments, ensuring they are up-to-date.
 Develop and produce marketing literature materials (i.e. catalogues, flyers, etc) and direct mail programs in-line with target group requirements
 Manage new product launches and coordinate with the sales team for specific outlet / distributor requirements
 Conduct product comparison surveys prior to new product launch & understand target group requirements

Budget
 Preparing quarterly marketing budget for the MENA region
 Control, report & settle marketing expenses on a monthly basis
 Document all settlements with adequate evidences for future reference.

Data Management & Reports
 Collects & evaluate competitor activities and their impact on the market
 Preparations of monthly reports (OPSI, NPR) for stock & sales analysis