Lawrence D'Cruz

Manage the inbound and outbound logistics process for import and export.
•Ensuring correct implementation of Logistics system procedures and reporting on deviations &corrective actions taken.
•Control on Logistics budgets versus actual.
• Perform Logistics shipping planning & control.
• Control on the implementation of Logistics procedures.
• Maintain logistics operating reports as specified.
• Continually improve systems and performance.
• Own and maintain delivery reliability and excellence.
• Payment Audit and approval for Logistics invoices.
• Handled shipping documents
• Coordinate with customs authorities/Arranging transportation for cargo for import and export.
• Preparation of time schedule for the export (L/C)
• Distribution of responsibilities for the jobs and duties.
• Preparation of shipment formalities.
• Continuous follow-up of progress
• Prepare and approve orders, manage pricing information and release invoices
• Responsible for maximizing space capacity and coordinating schedules with the warehouse
• Responsible for reducing costs as well and negotiate freight rate and also responsible for warehouse inventory.

Key Responsibilities:
• Devising proficient business plans backed by extensive research on market trends, industry dynamics, economic influences changes in Government policies etc., & advising senior management on expanding organization’s reach & profits avenues.
• Closely monitoring sales, establishing trends, identifying primary thrust areas to ensure quality professional services, revenue growth, positive impact on margin & higher customer satisfaction.
• Formulating & revising pricing model & optimizing pricing strategies/policies for core business products (air & sea shipping), value added products (packaging, transportation, custom clearance) & for door to door service.
• Cultivating professional relationships with customers by performing market/customer mapping build network/database, contacting them, communicating effectively & thus win new business.
• Negotiating effectively with customers of diverse background/temperaments, Devising/implementing strategies in sync with business development measures to optimize sales.
• Collaborating information & developing weekly/monthly reports depicting, performance parameters, status of projects undertaken or any other vital information for strategic analysis & interpretation by top management.
• Administering broad range duties like monitoring air/sea operations for import & export, preparing & processing documents, tracking goods en route to their destination & resolving issues that may arise in an expedited manner to avoid delays.
• Working in collaboration with finance department & establishing a meticulous follow-up to receive payments on time in sync with agreed credit terms.
• Organizing & aiding tactical resources to team members & providing assistance on performance enhancement with an intention to increase revenues/profitability & expand market presence.

Highlights:
• Symbolized Cargo Flight Manager & played a crucial role in shipping military equipment to Afghanistan as under
- Loading / unloading of charter vessels with military equipment Ex-Europe via Dubai into Afghanistan (Jebel Ali Sea Port to Dubai World Central Airport).
- Loading / unloading of Air charter with military equipment Ex-Afghanistan via Fujairah into Europe by Sea (Fujairah Airport to Jebel Ali Sea Port)
- Loading of Aircraft charter’s - IL - 76.
• Participated on behalf of the organization at project conferences/meetings at international locations like Denmark, Germany.

Key Responsibilities:
• Presented strategic inputs to Managing Director on route planning for the kind of cargo being transported, the distance involved & specific customer requirements with regards to the final delivery time.
• Spearheaded Air/Sea & custom clearance team for project shipments to effectively execute shipping operations in addition to reviewing orders, creating worksheets, resolving shipping issues & ensuring that customer’s shipping schedules are met.
• Managed entire spectrum of activities involved in shipments to Afghanistan, Iraq & Africa along with global tendering from sea & air freight & ensured that deliveries arrive on time & to their correct location.
• Computed tenders by developing pricing models that aligns with organizations profit motives, strategically plan & participate in service contract negotiations & devising a strategy that is in the best interests of the organization.
• Administered general shipping activities like handling break-bulk shipments, processing & coordinating project shipments, real-time tracking of freight movements & resolved any technical/ legal issue throughout the air/sea shipping process.
• Established close rapport with officials at customs clearance & other Government entities to ensure smooth execution of business activities.
• Liaised with accounts for the preparation of invoices, documented shipping costs accurately & ensured that required profit margins as directed by the organization are achieved.
• Kept current on international import/export regulatory requirements, in addition to technological advancement to respond to distinctive needs of the organization.

Key Responsibilities:
• Presented strategic inputs to General Manager & regularly updated about monthly booking report in addition to guiding team members in developing work place skills thus established an environment wherein customer service can flourish.
• Conducted market survey with regard to sector/trade/commodity to know rates of all possible modes of transport & computed competitive rates to expand client base & thus achieve assigned targets.
• Negotiated effectively with customers/airline & shipping carriers/agents & devised a strategy balancing acquisition & maintaining organizations profit motives.
• Issued competitive quotes to customers determining the mode of transport, product/materials, quantity/weights & ensured that the shipping costs are calculated accurately & in the prescribed format.
• Established strategic alliances with agents in specific areas for support in terms of rate & service & developed sectors specific agent like TGV France for luxury product segment.
• Performed regular administrative duties like consolidating agent bookings, supervised orders from sales teams, monitored sales reports, channel management, reviewed daily call/weekly plan reports to certify that orders are executed as per commitment.

Highlights:
• Merited “Best Sales Performer of the year” in 2002 for successfully surpassing assigned targets.

Key Responsibilities:
• Conceptualized sales initiatives at branch level for promoting shipping & logistics services to exporters & importers to effectively achieve assigned targets & enlarge customer base.
• Provided leadership/direction to the team, evaluated strategies & provisioned professional guidance to improve performance & deliver service levels that are met with customers’ expectations.
• Computed daily/monthly MIS & routinely updated line managers on team performance, business trends, & market dynamics along with strategic recommendations on expanding organizations reach & profit revenues.
• Cultivated professional relationships with freight forwarding agents/port authorities to maximize the effectiveness of business processes & work towards attainment of organization’s goals & objectives.
• Established close rapport with customers by making periodic visits; exploring specific needs & anticipating new opportunities, adopted a customer focus mind-set while devising sale strategies thus maximized business relationships.

Key Responsibilities:
• Assumed total responsibility for profit & all other aspects including distribution operations, customer service, human resources, administration & sales target for Madras branch.
• Effectively handled existing relationships by transferring operations form agents & maintained & serviced clients by provisioning premium service levels.
• Demonstrated strong working knowledge of logistics & forwarding operations by air & sea. Researched & interpreted organizational policies to resolve operational issues.
• Maintained an effective database of clients pertaining to service used - lane used - target bids to provide best deals, exceed goals & customer expectations.
• Identified & interpreted opportunities to sell organizations products/services by prospecting new clients, communicated effectively with them by conducting meetings, & pitched existing customers for cross selling opportunities.

Highlights:
• Negotiated effectively & secured four AN-124 - 100 tons Air charters in 1995.
• Successfully undertook strategic initiatives as under:
- Nominated for Europe visit to develop Agents.
- Key Manager for establishing & expanding business in Far East region.
- Symbolized Route Development Manager based in Philadelphia for lane development.

Key Responsibilities:
• Played a crucial role in migration of all business operations from Natvar Parikh Industries (NPIL) to Schenkers int’l (SIPL), in addition to starting-up a new office in Southern India.
• Handled entire spectrum of activities involved in air & sea export/import - Custom Brokerage & forwarding operations while consistently met branch goals & metrics.
• Identified areas of improving customer service for client retention, proposed corrective actions that meet challenges & leverage growth opportunities.

Other Professional Experiences:
• October 1991 - August 1993, Sales Executive, Continental Carriers, India.
• January 1991 - 1993, Agent - Airbone Express - USA, Union Air Transport UK & Germany, Danzas- Switzerland, Kehein Air Freight - Japan, Golden Jet - Taiwan, Concord Air Express - Singapore, India.