Marketing Manager
Leeds Production
مجموع سنوات الخبرة :17 years, 10 أشهر
Leeds Production (Dec’17 Onwards)
Marketing Manager
Key Result Areas:
Conceptualize and execute TV shows to featured on leading channels like Sony, B4U Times Now.
Sponsorship generation for the show
Understand the client brief and conceptualise ads/ commercials
Established good contacts with all media groups in UAE and other GCC
Build and execute social media strategy for shows
Campaign Management: Planning, execution and report making
Manage and adopt to new mediums on digital.
Key Result Areas:
•Formed strong visually appealing instore collaterals and VM and launched the E-commerce website
•Evaluated & analyzed marketing campaigns, created weekly and monthly reports about the campaigns
•Analyzed competition and market trends and recommended changes for marketing and business development strategies based on analysis and feedback
•Created strategic alliances with Banks and Airlines to increase the customer base and reward the loyalty base
•Organized Store Mystery Audits to ensure customer satisfaction and increase store efficiency
•Monitored all aspects of product marketing including product enhancements, competitive analysis, market forecast and product positioning
•Spearheaded the overhaul of customer segmentation, brand positioning and communications strategies that helps the brand to connect more emotively to consumers and increase loyalty
•Played a key role in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipelines
Liaised with top management for evolving strategic vision, driving change, infusing new ideas and taking product business performance and productivity to the next level
•Developed the portfolio of marketing tools & services and full year activity budget plan
•Determined the group marketing strategy with sales & product teams
•Appointed as authorized distributors by prestigious principals such as Shell for Industrial & Automotive Lubricants and Kent for their range of Water Purifiers
•Strategized ATL & BTL activities for the brands such as Kent, STP, Denon, Marantz, FMCG brands and outlets of VV & Sons Electronics in Dubai Mall & Mall of Emirates
•Organized participation in global industry exhibitions and conferences such as Intersec, Gitex, BIG 5, ADIPEC in UAE, Offshore Technology Conference-Huston, Hannover-Germany, Canton-China and so on
Strategized ATL & BTL activities for 1300 Outlets & their marketing campaigns, BTL & ATL activities developed for customer interactions sessions with the Rolls Royce - TMS Brand Vehicle across India
•Designed brand guidelines, planned and implemented the brand changeover of Xcite-CDIT Stores
•Rejuvenated Top 300 Stores of TMS as state-of-art Experience Stores
•Maintained strategic alliances with non-competing brands to increase TMS customer base,
•Other Key activities such as setting up ecommerce portal, digital marketing campaigns, loyalty card management, PR, Competition tracking
Launched 2 outlets of YellowHat Japan, a car accessories retail chain successfully in Dubai within a year’s span and conceptualized “Everything But The Car” Campaign for the launch
•Contributed in the Times Square Mall Official Launch and implemented the “Time for Times Square” Campaign which resulted in 100% increase in footfalls in the mall during that period
•Worked towards achieving the “Retail Destination of the Year” Award for the Mall in 2007
•Managed the communication activities such as Websites, Outdoor Advertising, Photo Shoots, Mall Events and Exhibitions along with other ATL and BTL activities for DSS, DSF, Ramadan & Christmas
•Other Key activities like creating websites for group companies, events, lease mall space, ecommerce portal, digital marketing campaigns, loyalty card management, PR, Competition tracking
Instore Branding, Communication & Institutional Business
Highlights:
•Instrumental in launching the 1st 9 stores of Tata’s electronic retail stores
•Strategizing Media planning, BTL event activation, Catalogue releases, Outdoor hoardings, bus shelters, Radio Plan & PR Releases for the launch
•Creating an annual marketing and activities calendar
•Developed a user-friendly website reflecting Croma philosophy of “We help you buy” providing the end user with buying guides
•Increased Institutional Business through corporate bulk buying and generated business worth INR 10 Million in the 1st quarter of operation & generated INR 40 Million by ensuring successful Branding Space Management (SOH) within the store for key brands such as Samsung, LG, HP, HCL, Intel and so on
Clinic Operations, ensured smooth day to day functioning was achieved.
•Strategic media planning, radio campaigns, in mall branding, customer interaction Media planning including, Planning ATL & BTL campaigns to increase consumer database
•Competition analysis and acquiring regular insights from the locals & expatriates customers to plan advertising/promotion strategies.
•Conceptualising events segment wise to create marketing and events calendars.
•Liaisoning with the regulatory government bodies ie. Medical authorities, municipality & economic department to comply with administrative requirements for new centres and staff work permissions .
•New Projects -new clinic launches in UAE/ GCC. Successfully launched 3 clinics Activity including site identification, government permissions were carried out single handedly.
•Leveraging PR as a powerful tool for Kaya in UAE through various leading magazines.
•Agency Management, Recruitment, Compensation & benefit management.
About Shoppers Stop Ltd: Shoppers Stop Limited is India’s leading chain of over 60 departmental stores. It’s the only store to be registered under the IGDS (International Group of Department stores) and has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congressand listed on the BSE .
Job Responsibilities & Achievements:
Handled promotion of innovative gifting solutions for the Corporate Sector and strategic alliances at an all India level. Aggressively pursued promotional strategies, which helped to increase Institutional Business Income from IRS 99.4 Million in 2001-02 to IRS 126.4 million in 2002-03 and IRS Rupees 203.9 million in 2003-04.
Strengthened the “Shopper’s Stop” brand across the 17 stores in India through
1. Generating income thru renting of non-retail space for various short duration promotions.
2. Conceptualizing and implementing events to increase customer entry per store and in turn increase the cash memo size.
3. Coordinating new store launches and headed the team responsible for carrying out the neighbourhood survey to forecast the potential customer for the new store launches.
4. Co-partnered with hospitality and entertainment sectors for providing special offers for the First Citizen Members -Shoppers Stop’s Loyalty card holders.
Marketing Management with E commerce
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