layal Bou khzam, Account Marketing Manager

layal Bou khzam

Account Marketing Manager

Five Senses.

Location
Lebanon - Beirut
Education
Master's degree, Digital Marketing
Experience
7 years, 6 Months

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Work Experience

Total years of experience :7 years, 6 Months

Account Marketing Manager at Five Senses.
  • Lebanon - Beirut
  • January 2021 to January 2023

Highlights: + Managed and enhanced client accounts through tailored digital marketing strategies. + Collaborated with teams for integrated solutions, optimizing PPC and SEO for better performance. « Executed social media and email campaigns to boost engagement and conversion. Provided detailed performance insights and identified revenue- increasing opportunities.

Marketing Specialist at FREELANCER
  • Lebanon - Beirut
  • September 2020 to April 2021

Responsible for the online customer service processes and marketing content across multiple social media channels. Highlights: « Collaborated with UX designers to improve customer experiences which resulted in a significant decrease in abandoned carts. «Achieved targets on all campaigns and reduced site bounce rate by 30%.

Project Officer at Universal services Company
  • Lebanon - Beirut
  • December 2016 to August 2020

Highlights: « Responsible of 160 agents working at « Hotel Dieu De France « Reassuring that the employees are abiding to the hospitals protocol. Making sure our employees get a good working condition and having all the right tools. « Holding a training session to new comers Solving Problems

Accounting and Secretary at Lp Solutions Company
  • Lebanon - Beirut
  • June 2012 to July 2013

Highlights: Reported directly to the General Manager and my responsibil « Arrange Checks » Schedule and arrange files « Receipt Vouchers schedule of payments « Contact Bank & Suppliers

Education

Master's degree, Digital Marketing
  • at American University Of Science And Technology - Lebanon
  • August 2024
Bachelor's degree, Advertising
  • at American University Of Science and Technology
  • July 2024

Specialties & Skills

BOOST (C++ LIBRARIES)
DIGITAL MARKETING
SOCIAL MEDIA
MARKETING STRATEGIES
SEARCH ENGINE OPTIMIZATION
SESSION (COMPUTER SCIENCE)
BOUNCE RATE
CUSTOMER SERVICE
USER EXPERIENCE DESIGN (UX)
COMMUNICATIONS
writing
Software

Languages

English
Expert
Arabic
Native Speaker