Layal Mortada, Marketing and Client Relationships Officer

Layal Mortada

Marketing and Client Relationships Officer

Stepping Stones Center

Lieu
Émirats Arabes Unis
Éducation
Baccalauréat, Business - Marketing
Expérience
9 years, 2 Mois

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Expériences professionnelles

Total des années d'expérience :9 years, 2 Mois

Marketing and Client Relationships Officer à Stepping Stones Center
  • Émirats Arabes Unis - Dubaï
  • août 2015 à décembre 2015

• Design, implement & facilitate an effective local & national marketing strategy.
• Carrying out effective research & intelligence into competitor products & other trends.
• Constantly improving business development activities.
• Overseeing and managing financial budgets.
• Manage activities with PR, press and marketing communications agencies.
• Identifying key marketing opportunities.
• Making sure that campaigns run to deadline and on budget.
• Online campaigns, web site, use of digital/social media.
• Monitoring & reporting to senior managers on the effectiveness of strategies/campaigns.
• Setting the scope, implementation, management & review of marketing campaigns.
• providing help and advice to customers using your organization’s products or services;
• communicating courteously with customers by telephone, email, letter and face to face;
• investigating and solving customers' problems, which may be complex or long-standing problems that have been passed on by customer service assistants;handling customer complaints or any major incidents, such as a security issue or a customer being taken ill;
• keeping accurate records of discussions or correspondence with customers;
• analyzing statistics or other data to determine the level of customer service your organization is providing;
• producing written information for customers, often involving use of computer packages/software;
• writing reports analyzing the customer service that your organization provides;
• developing feedback or complaints procedures for customers to use;
• improving customer service procedures, policies and standards for your organization or department;
• meeting with other managers to discuss possible improvements to customer service;
• training staff to deliver a high standard of customer service;
• leading or supervising a team of customer service staff;
• learning about the organization’s products or services and keeping up to date with changes

Research Executive à Reach (Research and Consulting House
  • Émirats Arabes Unis - Sharjah
  • mai 2014 à août 2015

• consulting clients about project requirements and objectives
• designing research methods such as interviews and questionnaires
• carrying out qualitative or quantitative research
• agreeing timescales and budgets
• supervising staff
• monitoring work progress
• writing reports, including client recommendations
• analyzing, translating and presenting results
• advising clients on how they can best make use of results
• Had extensive experience in Research methodologies like Focus groups, In depth interviews, In home visits, Observation across UAE
• Conducted moderation on different sectors, most notably retail and FMCG, but also includes financial, healthcare, telecommunication, government and business to business projects.
• Observed consumers in retail stores across Abu Dhabi, Dubai, Sharjah and North Emirates and writing notes about their behavior.
• Worked on different studies simultaneously
• Conducted face to face interviews with consumers using different types of projective techniques.
• Designing group recruitment, discussion guide preparation and editing, data analysis and output presentation.

Customer Service Representative à Emirates NBD
  • Émirats Arabes Unis - Sharjah
  • mars 2013 à mars 2014

• Turning complaints into opportunities.
• Responding to all requests for information/inquiries quickly.
• Recording details of all inquiries, comments and complaints.
• Solving customer service problems.
• Keeping track of all team deadlines and targets.
• Logging, processing and progress chasing inquiries.
• Getting an encouraging feedback from customers on the service they have received.
• Disagreeing agreeably - saying ‘no’ when you have to.
• Helping out with the induction & training of new customer services advisers.
• Receiving and processing cash payments.
• Handling complex queries and complaints

Assistant Research Executive (Qualitative Department) à Nielsen
  • Émirats Arabes Unis - Sharjah
  • septembre 2006 à janvier 2013

• Using Research methodologies like Focus groups, In depth interviews, In home visits, Observation across UAE
• Conducted moderation on different sectors, most notably retail and FMCG, but also includes financial, healthcare, telecommunication, government and business to business projects.
• Observed consumers in retail stores across Abu Dhabi, Dubai, Sharjah and North Emirates and writing notes about their behavior.
• Conducted face to face interviews with consumers using different types of projective techniques.
• Designing group recruitment, discussion guide preparation and editing, data analysis and output presentation

Éducation

Baccalauréat, Business - Marketing
  • à Ajman University of Science and Technology Network
  • janvier 2011

Summary of courses: • Marketing Research.. • Business Research Methods.. • Consumer Behavior.. • Public Relations.. • Advertising and Promotions.. • Sales Management.. • Service Marketing.. • International Marketing.. • Business to Business Marketing.. • Marketing Management.. • Marketing Channels.. • Computers Application for Marketing.. • Business Communications.. • Organizational Behavior.. • Project Management.. • Human Resources Management..

Specialties & Skills

Client Relationship Management CRM
Marketing Communications Planning
Customer Service
Market Research
Developing Client Relationships
Social Media Management
Communication Skills
Computer (MS Office)

Langues

Arabe
Langue Maternelle
Anglais
Langue Maternelle

Loisirs

  • Watching Movies
  • Fine Arts
  • Photography
  • Music
    Piano Violin