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Layla Al Marzooqi, Senior Officer, Communications & Marketing

Layla Al Marzooqi

Senior Officer, Communications & Marketing ·National Reference Laboratory

United Arab Emirates

Bachelor's degree, corporate and media communication

Work experience

Total years of experience: 7 years, 10 months

Senior Officer, Communications & Marketing

January 2019 - Present

National Reference Laboratory

Abu Dhabi, United Arab Emirates

January 2019 - Present

Draft and design promotional material in English and Arabic

- Coordinate and oversee all printed and digital internal & external communication

- Assist in ensuring compliance with corporate communication and branding guide lines

- Assist in the creation of internal & external documentation and oversee document management for the marketing department

- coordinate with the agency to update the company website

- Assist in all phases of event management seminars and conference

- Drive and coordinate the organization internal official and social events

- Drive and coordinate the organization social media strategy (develop contents, monitor and report performance of the accounts, draft captions) on LinkedIn

- Conceptualize and execute engaging social media content (including photos/vid- eos, and GIFs)

- Create and design announcement templates for other departments to be used for official announcements (The CEO office, Human Capital, IT, and Technical Support)

- Translate material from English to Arabic

- Lead Arabic communication (media interviews, captions, marketing material, and official letters)

- Managing the department page on organization SharePoint

- Graphic designer and video editor of the organization

- Manage the communication calendar (editorial, press conferences, internal and external events etc.)

- Coordinate with the Public Relation Media agency to write press releases, media announcements, speeches and other PR copy

Company industry:
Laboratory & Quality Control
Job role:
Marketing and PR

Marketing Intern

August 2017 - December 2017

Al Futtaim Group

Dubai, United Arab Emirates

August 2017 - December 2017

Intern, Corporate Registration department & Emiratization Department

- Covering marketing campaigns, communications and email correspondences with Al-Futtaim businesses
- Keeping data records of the businesse’s marketing campaigns
- Designing invitations for several events
- Assist and coordinated the company internal events

Company industry:
Other Business Support Services
Job role:
Marketing and PR

Education

Higher Colleges Of Technology - United Arab Emirates

February 2018

February 2018

Bachelor's degree, corporate and media communication

United Arab Emirates

Skills

Marketing
Expert
Marketing
Expert
Video Editing
Expert
Video Editing
Expert
Social Media
Expert
Social Media
Expert
Graphic Design
Expert
Graphic Design
Expert
Corporate Communications
Expert
Corporate Communications
Expert
adobe illustration
Expert
adobe illustration
Expert
adobe after effect
Beginner
adobe after effect
Beginner
Adobe photoshop
Expert
Adobe photoshop
Expert
adobe premiere
Intermediate
adobe premiere
Intermediate
IMovie
Expert
IMovie
Expert
Microsoft PowerPoint
Expert
Microsoft PowerPoint
Expert
Microsoft word
Expert
Microsoft word
Expert
data visualization
Intermediate
data visualization
Intermediate

Social profiles

Languages

English

Expert

Arabic

Expert

Hobbies and interests

technology
designing

volunteering
photography and videography