Layla El Sherei, Account Manager of Expansion Markets

Layla El Sherei

Account Manager of Expansion Markets

Yahoo! Inc.

Location
Egypt - Cairo
Education
Bachelor's degree, Integrated Marketing Communication
Experience
3 years, 2 Months

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Work Experience

Total years of experience :3 years, 2 Months

Account Manager of Expansion Markets at Yahoo! Inc.
  • Egypt - Cairo
  • May 2012 to October 2013

Handled portfolios of various clients in the Expansion/Developing Markets.

Senior Acquisition Specialist at Yahoo! Inc.
  • Egypt - Cairo
  • August 2011 to January 2012

Acquired potential clients for the mid-market sector in Germany by convincing them to advertise with us on our Yahoo portal.

Account Executive at Saatchi & Saatchi
  • Egypt - Cairo
  • June 2010 to July 2011

• Handled a variety of projects of different natures for a large number of clients. Projects included managing several P&G shopper marketing campaigns in collaboration with Fathalla Supermarkets; developing comprehensive Ariel campaigns aiming to reaffirm brand position and image; designing and publishing various Toyota BTL material, in addition to working on their latest campaign, Toyota Corolla, 100% Japanese; participating in the on-going launch of the Egyptian Cure Bank through an aggressive fully-fledged campaign.
• Managed a number of smaller-scale projects for clients such as GlaxoSmithKline and Al-Azhar Paper Company.
• Currently working on Mitsubishi Motors’ latest campaign, aiming to introduce their latest dealer while also collaborating on several other campaigns that hammer on their latest services and branch locations.

Education

Bachelor's degree, Integrated Marketing Communication
  • at American University in Cairo
  • July 2010

2011 2 AUC Advertising Awards for The Egyptian Food Bank TVC (bronze) and an Ariel TVC (golden.) 2009 Developed an awareness campaign encouraging “Positive thinking”; won Award of Excellence from JWT. 2008 Model United Nations (MUN); represented India in a team of 2; won best delegation award. 2006 Creative Assistant in "The Nile Project" • Initiated the proposal for project development; handled photo shooting for the PowerPoint Presentation; assisted in formulating the lyrics of the theme song as part of a team. Assistant Account Executive in "Mercury Advertising Agency" • .Assisted in generating ideas for potential campaigns, working closely with Account Managers and under their supervision; updated website information and maintained databases. • Participated in the Cairo ICT 2006 exhibition.

High school or equivalent, Abitur
  • at Deutsche Evangelische Oberschule Kairo
  • May 2006

Specialties & Skills

Integrated Marketing
Aggressive
Publishing
Databases
Quark applications
Adobe Photoshop
Microsoft Office applications

Languages

English
Expert
German
Expert
French
Beginner
Arabic
Expert