Layla El Sherei, Account Manager of Expansion Markets

Layla El Sherei

Account Manager of Expansion Markets

Yahoo! Inc.

Lieu
Egypte - Le Caire
Éducation
Baccalauréat, Integrated Marketing Communication
Expérience
3 years, 2 Mois

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Expériences professionnelles

Total des années d'expérience :3 years, 2 Mois

Account Manager of Expansion Markets à Yahoo! Inc.
  • Egypte - Le Caire
  • mai 2012 à octobre 2013

Handled portfolios of various clients in the Expansion/Developing Markets.

Senior Acquisition Specialist à Yahoo! Inc.
  • Egypte - Le Caire
  • août 2011 à janvier 2012

Acquired potential clients for the mid-market sector in Germany by convincing them to advertise with us on our Yahoo portal.

Account Executive à Saatchi & Saatchi
  • Egypte - Le Caire
  • juin 2010 à juillet 2011

• Handled a variety of projects of different natures for a large number of clients. Projects included managing several P&G shopper marketing campaigns in collaboration with Fathalla Supermarkets; developing comprehensive Ariel campaigns aiming to reaffirm brand position and image; designing and publishing various Toyota BTL material, in addition to working on their latest campaign, Toyota Corolla, 100% Japanese; participating in the on-going launch of the Egyptian Cure Bank through an aggressive fully-fledged campaign.
• Managed a number of smaller-scale projects for clients such as GlaxoSmithKline and Al-Azhar Paper Company.
• Currently working on Mitsubishi Motors’ latest campaign, aiming to introduce their latest dealer while also collaborating on several other campaigns that hammer on their latest services and branch locations.

Éducation

Baccalauréat, Integrated Marketing Communication
  • à American University in Cairo
  • juillet 2010

2011 2 AUC Advertising Awards for The Egyptian Food Bank TVC (bronze) and an Ariel TVC (golden.) 2009 Developed an awareness campaign encouraging “Positive thinking”; won Award of Excellence from JWT. 2008 Model United Nations (MUN); represented India in a team of 2; won best delegation award. 2006 Creative Assistant in "The Nile Project" • Initiated the proposal for project development; handled photo shooting for the PowerPoint Presentation; assisted in formulating the lyrics of the theme song as part of a team. Assistant Account Executive in "Mercury Advertising Agency" • .Assisted in generating ideas for potential campaigns, working closely with Account Managers and under their supervision; updated website information and maintained databases. • Participated in the Cairo ICT 2006 exhibition.

Etudes secondaires ou équivalent, Abitur
  • à Deutsche Evangelische Oberschule Kairo
  • mai 2006

Specialties & Skills

Integrated Marketing
Aggressive
Publishing
Databases
Quark applications
Adobe Photoshop
Microsoft Office applications

Langues

Anglais
Expert
Allemand
Expert
Français
Débutant
Arabe
Expert