ليلى عثمان

The final year project was: A market research for Costa Coffee in Swansea includes: Marketing Mix, Primary Research to collect data, Ansoff Matrix and Customers Relationship. The knowledge and experience from several modules those were helpful to build skills, which are: • Organisational Consultancy • Leadership & Management Theory & Practice • Global Market Strategy • Marketing Plan and Practice • Strategic Management & Sustainability • Entrepreneurship • Information For Decision Making • Assessing the Business Environment