Trade Marketing Specialist for Hair Care & Skin Care, & Category & Channel Development for Skin Care
Unilever
مجموع سنوات الخبرة :4 years, 11 أشهر
• Planned, lead, and managed instore activations & visibility for Hair care and skin care across different countries & different channels.
• Managed volume buildup and maintenance in collaboration with the category lead and different distributors
• Rolled different POSM activations in the market in harmony with ATL activities.
•Planned, lead, and managed digital, influencers, & D-com campaigns on Rexona, Axe, Dove, Signal, & Closeup.
• Lead the portfolio expansion for deodorants and oral care with new innovations and relaunches across brands.
• Successfully transferred all Unilever deodorants brands to new sourcing unit upon facing a sudden crisis in supply.
• Created an internal application that helps monitor the performance and availability of Unilever products in the market.
• Increased on-shelf availability score of UL products in the market to reach 90% in Lebanon and Jordan.
• Generated an E-commerce strategy to optimize the company’s digital footprint.
• Increased Unilever’s B2B performance in Lebanon by around 35%.
Competed against over 10, 000 candidates from the MENA region from Marketing, Customer Development, Supply Chain, and Finance backgrounds.
• Won the marketing function and made it to the global Unilever Future Leader’s League (UFLL) competition with two of my colleagues.
• Created and pitched 360-degree marketing strategies for Lipton, Lux, Lifebouy, and Unilever as a whole FMCG company.
• Won a Unilever Future Leaders Program (UFLP) role, a three-year scheme designed to prepare graduates for business l
- Managed launching and analyzing several Facebook, Instagram, Twitter, and LinkedIn ad campaigns.
- Composed Google Analytics dashboards and analytical reports.
- Designed difutal content using Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
- Documented charts and analytical reports using Microsoft Excel.
- Conceptualized and designed email marketing newsletters.
- Conducted qualitative and quantitative market research.
-Published promotional blogs in the field of education.
-Managed website display content.
-Created and managed social media content.
-Created social media ad campaigns on different platforms.
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