Leen Elkhatib

Trade Marketing Specialist for Hair Care & Skin Care, & Category & Channel Development for Skin Care at Unilever

• Lebanon - Beirut
• My current job since June 2023

• Planned, lead, and managed instore activations & visibility for Hair care and skin care across different countries & different channels.
• Managed volume buildup and maintenance in collaboration with the category lead and different distributors
• Rolled different POSM activations in the market in harmony with ATL activities.

Associate Category Manager - Deodorants & Oral Care at Unilever

• Lebanon - Beirut
• My current job since March 2022

•Planned, lead, and managed digital, influencers, & D-com campaigns on Rexona, Axe, Dove, Signal, & Closeup.
• Lead the portfolio expansion for deodorants and oral care with new innovations and relaunches across brands.
• Successfully transferred all Unilever deodorants brands to new sourcing unit upon facing a sudden crisis in supply.

Customer development excellence specialist at Unilever

• Lebanon - Beirut
• June 2021 to February 2022

• Created an internal application that helps monitor the performance and availability of Unilever products in the market.
• Increased on-shelf availability score of UL products in the market to reach 90% in Lebanon and Jordan.
• Generated an E-commerce strategy to optimize the company’s digital footprint.
• Increased Unilever’s B2B performance in Lebanon by around 35%.

“The Quest” Business Competition Regional Winner at Unilever

• Lebanon - Beirut
• January 2021 to June 2021

Competed against over 10, 000 candidates from the MENA region from Marketing, Customer Development, Supply Chain, and Finance backgrounds.
• Won the marketing function and made it to the global Unilever Future Leader’s League (UFLL) competition with two of my colleagues.
• Created and pitched 360-degree marketing strategies for Lipton, Lux, Lifebouy, and Unilever as a whole FMCG company.
• Won a Unilever Future Leaders Program (UFLP) role, a three-year scheme designed to prepare graduates for business l

Sales And Administrative Representative at Englease

• United Arab Emirates - Dubai
• June 2020 to October 2020

Digital Marketing and Lead Generation at Netways

• United Arab Emirates - Dubai
• May 2020 to July 2020

- Managed launching and analyzing several Facebook, Instagram, Twitter, and LinkedIn ad campaigns.
- Composed Google Analytics dashboards and analytical reports.
- Designed difutal content using Adobe Illustrator, Adobe Photoshop, and Adobe InDesign.
- Documented charts and analytical reports using Microsoft Excel.
- Conceptualized and designed email marketing newsletters.
- Conducted qualitative and quantitative market research.

Digital marketing internship at Studypedia

• Lebanon - Beirut
• May 2019 to August 2019

-Published promotional blogs in the field of education.
-Managed website display content.
-Created and managed social media content.
-Created social media ad campaigns on different platforms.

Logistics and Procurement Coordinator at Hult Prize Foundation

• Lebanon - Beirut
• August 2018 to March 2019