Senior Media Executive
BPG Group | Cohn & Wolfe
Total des années d'expérience :15 years, 6 Mois
• Create and develop social media strategies for clients.
• Liaise with PR and media buying departments to provide on-ground support and online social media coverage for client’s events.
• Build relationships with bloggers and key influencers on social media platforms for campaigns.
• Support digital media campaigns with media plans, Facebook applications, online banners, e-mailers, newsletters for building awareness.
• Produce and analyze reports, track campaigns’ performance and provide recommendations to ensure the achievement of clients ROI.
• Create content calendars for clients on different social platforms in Arabic and English.
• Clients managed include: Dubai Municipality, Happy Dubai, Dubai Events (DFRE), The Address Hotels & Resorts, Global Village, Sacoor Brothers, Commercial Bank of Dubai, My30minutes, Al Multaqa Ramadan Forum, Sahara Centre.
• Managed relationships with clients, met client’s expectations and service requests.
• Managed different Social Media platforms for clients including: Sony Mobile, Bourjois (Chanel), Yas WaterWorld and Dubai Calendar (DEPE).
• Got exposed to marketing campaigns with more than 50, 000 audience.
• Created creative briefs for FB applications was part of my tasks.
• Helped in translations and provided support for SEO work.
• Created content for mobile applications including BeFirst (Philip Morris) and McDonald’s.
• Executed online campaigns and held Social Media marketing and optimization
• Involved in brainstorming sessions to come up with creative ideas for Facebook applications in order to deliver the client’s request of reaching out to it’s target audience.
• Clients I managed to work on include: creative lab by twofour54, YalaGo (Emirates Group), Kiri (Bel Group), and Dubai Events (DEPE).
• Worked on key client accounts including DEPE, Emaar Hospitality Group (The Address Hotel) and twofour54.
• Populated content for The Address Hotels in English and Arabic.
• Involved in brainstorming sessions and assisted in drafting creative briefs.
• Learned how to create a sitemap for websites, had experience in SEO, websites Quality Assurance, and Content Management System.
Involved in the Marketing, Administration and HR departments. Responsibilities include writing business letters, attending meetings and preparing basic reports, feedback, and presentations. I coordinated with the Ad Agency for renewing the catalogues and leaflets for the company.
Involved in dealing and developing relationships with clients, responding to inquiries, and researches. Acted as liaison with other agency departments and vendors, and I was engaged in the social media portals.
My role involved establishing daily reports, understanding consumer behaviour towards products by conducting researches and analyzing product positioning in the market, and organizing promoting plans through exhibitions and conferences.
Academic Awards (Dean’s list Fall 2009 with a GPA of 3.52)
