Leeyen Francis, Senior Sales Executive

Leeyen Francis

Senior Sales Executive

POS Media

Location
India - Mumbai
Education
Bachelor's degree, Mathematics
Experience
18 years, 2 Months

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Work Experience

Total years of experience :18 years, 2 Months

Senior Sales Executive at POS Media
  • United Arab Emirates - Dubai
  • December 2014 to December 2015

 In Client Servicing responsibilities are Managing end-to-end product solutions: conceptualizing, prioritizing client requests and requirements, making client requirement summary and delivery timeline through close interaction with production and delivery teams.
 Preparing the quotation as per cost evaluations and estimations.
 Creating and maintaining schedule for the progress of the job as well as capturing intermittent requirements with detailed functional specifications.
 Responsible to chart out the roadmap for new business development including market survey in media and advertising for BTL (Below The Line) activities.
 Proficiently providing the management with regular updates of the Business as per the agreed format and frequency.
 Developing the new segments by creating and planning current market needs and future proofing them as well.
 Taking care of the development and progress of the job.
 Handling the overall flow in assisting respective teams to translate into better finished quality
 Acting as a bridge between Design / Production teams and Delivery to bring about a smooth completion of the job.
 Directing, coordinating and executing the finished job to client destinations/ locations (locally and overseas where appropriate) and managing the relationship with the despatch section or responsible staff at the stores or client office.
 Coordinating the logistic activities of the job like co-ordination with printers, suppliers, pre & post production requirements to ensure smooth operations, timely execution & delivery at our office.
 Proficiently providing the client with regular updates of the delivery of the material to the satisfaction of the client.

ACHIEVEMENTS
 Received couple of awards/ appreciations for New Business Development (Introducing new clients to the organisation)

Product Head (AVP) at I-Tech Media Pvt. LTd.
  • India - Mumbai
  • August 2012 to November 2014

 Responsible to chart out the new product roadmap for a B2B publication including market promotion and soft launch.
 Managing end-to-end product lifecycle: conceptualizing, prioritizing internal requests and requirements, writing product specifications and driving product development through close interaction with content and related teams.
 Creating and maintaining ongoing product roadmap and product schedule as well as capturing product requirements with detailed functional specifications.
 Developing the new product by creating and architecture planning which caters to current market needs and future proofing them as well.
 Taking care of the development and growth of the region and the introduction of new ideas to further their potential.
 Handling the overall innovation roadmap for the new product and feature as well as assisting product team to translate ideas into new product features
 Acting as a bridge between Design / IT teams and marketing to bring to life product features based on product ideas or market needs.
 Directing, coordinating and executing the selling of advertising space in the Indian market (and overseas where appropriate) and managing the relationship of the advertisers.
 Proficiently providing the management with regular updates of the Business as per the agreed format and frequency.
 Coordinating the logistic activities of the magazines like co-ordination with printers, suppliers, post & other government officials to ensure smooth operations, timely execution & distribution of magazines.
 Building, motivating and retaining an industry leading team of creative, dynamic and commercially focused executives.

Regional Manager at Next Gen Publishing Limited
  • India - Mumbai
  • April 2010 to August 2012

 Responsible for development and growth of the region and the introduction of new ideas to further their potential.
 Directed, coordinated and executed the selling of advertising space in the Indian market (and overseas where appropriate) and managed the relationship of the advertisers.
 Efficiently provided the management with regular updates of the business as per the agreed format and frequency.
 Worked closely with the Product Head in formulating and implementing an overall marketing strategy and ensuring effective and regular communication.
 Liaisoned with key people and organisations, including potential advertisers, trade associations, national and international government bodies, the media and buying groups.
 Formulated the advertiser’s promotion plan to sell each issue to prospective advertisers in territories where applicable.
 Successfully built, motivated and retained an industry leading team of creative, dynamic and commercially focused executives.
 Co-ordinated with printers, suppliers, post and other government officials to ensure smooth operations and timely execution and distribution of the magazines.

Head - Business Development at Chary Group of Publications
  • India - Mirat
  • August 2009 to April 2010

 Designed and implemented various strategies for the publication and its entire functioning through a team of executives.
 Spearheaded, guided and motivated the sales team to excel in performance.
 Reported to the Director (Advertising) and ensured timely publishing of the magazines by procuring the necessary materials on time.
 Responsible for new business development and revenue generation on a national level; liaisoned with advertising agencies for advertisement communication needs of their clients & developed MIS reports.
 Formulated Annual Sales Plans, Budgets & Targets as well as devised appropriate market strategies and ensured achievement of revenue targets and sales objectives.
 Understood customer needs, managed customer expectations and also participated in development and improvement of the dynamic needs of the market.

General Manager at Winmark Media
  • India - Mumbai
  • September 2007 to July 2009
General Manager – Marketing at Chary Group of Publications
  • India - Mumbai
  • April 2002 to August 2007

 Joined as a Manager and then got promoted as a General Manager in the organisation.
 Responsible for the unprecedented growth of revenues of the company
 Revolutionary changed the image and acceptance of the magazine in the industry.

Deputy Manager – Marketing at Merchant Media Ltd.
  • India - Mumbai
  • June 2000 to March 2001

 Created and achieved one of the largest deals in one go for the organization.

Senior Executive at Indian Express Newspapers (Bombay) Ltd.
  • India - Mumbai
  • November 1996 to May 2000

 Initiated the marketing of ‘Chandigarh Newsline’ in Mumbai, canvassing advertising space for the group’s publications.
 Got distinction of receiving the highest incentives for targets achieved amongst executives.

Education

Bachelor's degree, Mathematics
  • at Ruia College, Mumbai, University of Mumbai
  • March 1995

B.Sc. (Mathematics) from Ruia College, Mumbai, University of Mumbai

Diploma, programming
  • at NIIT, Mumbai
  • April 1993

Diploma Course in programming from NIIT, Mumbai

Specialties & Skills

Management
Business Development
Project Management
Marketing
Ad Sales
Business Analysis
Marketing Operations
Client relationship Management
Strategic Planning
Training & Development
Team Management

Languages

English
Expert
Hindi
Expert
Marathi
Expert