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leizel cano, Team Leader- Sales & Marketing

leizel cano

Team Leader- Sales & Marketing·Cox Food,

Bahrain

Master's degree, MBA

Work experience

Total years of experience: 9 years, 11 months

Team Leader- Sales & Marketing

October 2023 - January 2024

Cox Food,

Manama, Bahrain

October 2023 - January 2024

• Maintain and expand client database and networking
• Maintain and expand costumer feedback database
• Develop, implement and maintain sales and marketing plans and policies
• Create and regularly review sales and marketing budget
• Conducting market research to analyze opportunities, potential partners,
pricing and contract negotiations.
• Develop and managing companys marketing programs including implementing
marketing plans and budgets and ensuring display meets the standard.
• Creating sales action plan for both new and existing customers based on the
market requirement and frms goal.

Company industry:
Retail & Wholesale

Credit Sales Executive

October 2019 - January 2023

MODERN TRADE, BMMI,

Sitrah, Bahrain

October 2019 - January 2023

• Ensuring monthly target for each agency, customer and outlet are achieved.
• To ensure all products are listed and in display within one month from the issue
date.
• To ensure the visibility and share of shelves are maintained
• To monitor the competitors price in all agencies, information of private labels
and new launching of competitors product in every category.
• Analyze sales and ROI by costumer, agency, category and investment from
promotion activities.
• Making sure payments are timely collected with clear supporting details.
• Ensure appropriate and timely delivery of products and services.
• Follow up on product and services once delivery is made.
• Research and be updated about market trends.

Company industry:
FMCG

Sales Associate

January 2017 - January 2019

HORECA, Ahmadi Industry,

Manama, Bahrain

January 2017 - January 2019

• Making sure PEPSI products are available in every account.
• Prepare sales reports by analyzing and summarizing information category wise
(Hotel, Restaurants, Cafes)
• Formulate business proposals according to customers business needs
• Manage every account and take every opportunity to expand activities
• Develop detailed territory plans to ensure all costumers are well serviced and
covered
• Ensure appropriate and timely delivery of products and services at all cost
• Follow up on product and services once the delivery is made

Company industry:
FMCG

Sales Executive

January 2016 - January 2017

Elmia Bookstore,

Manama, Bahrain

January 2016 - January 2017

• Visiting all schools and checking their school curriculum to offer the right books.
• Giving samples for the School Board or faculty to check
• Provide alternative if requested titles are not available
• Consistent follow up for the update of the samples
• Prepare the orders of the approved books once local purchase order is given
• Ensure timely delivery before the school opening
• Continue doing a rounds to give samples and collect feedback

Company industry:
Distribution, Supply Chain & Logistics

Sales Coordinator

January 2013 - January 2015

Jawad Business Group,

Sitrah, Bahrain

January 2013 - January 2015

• Back end support for our sales team
• Handling petty cash account
• Preparing quotations of requested product
• Assisting in preparing sales report and returned product with defects
• Communicating with our principal for any queries or concerns
• Maintaining report on given samples and their feedback
• Booking business trip including air ticket, hotel, visa and other necessities for
our sales team training overseas.
• Assist in collecting customer payments
• Bank deposit of collected payments
• Monitoring the workshop for the progress of all the returned products for repair
and regularly inform the client of the status.

Company industry:
Retail & Wholesale

Customer Service Representative

December 2011 - January 2013

Lulu Hypermarket,

Manama, Bahrain

December 2011 - January 2013

• Help and assist customers about product details and location inside the
hypermarket
• Handling customer complaints and resolve as per costumer request inside the
market or via phone
• Receive and process returned items for return, repair or exchange
• Assist corporate customers for orders as per sent local purchase order
• Assist cashiers in check-out to cancel or void punched items
• Maintaining summary of complaints and feedback of customers to submit to
management
• Assisting cashier during the shift until cash box return in cash offce

Company industry:
Retail & Wholesale

Education

Philippine Christian University Graduate School

March 2023

March 2023

Master's degree, MBA

Philippines

Palawan Technological College Inc

January 2010

January 2010

Bachelor's degree, Information Technology

Bahrain

Skills

MARKETING
Intermediate
MARKETING
Intermediate
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
TIME MANAGEMENT
Expert
TIME MANAGEMENT
Expert
COMPUTER LITERACY
Expert
COMPUTER LITERACY
Expert
ADOBE PHOTOSHOP
Intermediate
ADOBE PHOTOSHOP
Intermediate
BASIC
Intermediate
BASIC
Intermediate
COMMUNICATION SKILLS
Expert
COMMUNICATION SKILLS
Expert
CONCEPT DEVELOPMENT
Beginner
CONCEPT DEVELOPMENT
Beginner
GRAPHIC DESIGN
Intermediate
GRAPHIC DESIGN
Intermediate
COMPLEX PROBLEM SOLVING
Expert
COMPLEX PROBLEM SOLVING
Expert
ADAPTABILITY
Expert
ADAPTABILITY
Expert
COMPOSURE
Expert
COMPOSURE
Expert
SALES
Expert
SALES
Expert
CUSTOMER SERVICE
Expert
CUSTOMER SERVICE
Expert

Languages

Arabic

Expert

English

Expert